Digital strategies are often left to work in isolation rather than with other marketing activities. We look at the key challenges companies face and how to overcome them.

1. OVERCOMINGMULTI-CHANNEL
ENGAGEMENTCHALLENGES

2. WHYIS MULTI-CHANNEL
MARKETINGIMPORTANTNOW?
It’s expected
Mobile has disrupted channels
Social and mobile have changed the way we communicate
Traditional channels still work but must play nicely with digital

3. MULTI-CHANNELCHALLENGES
The sheer number of them – TV, social, mobile, print, advertising
Effectively measuring them
Lack of in-house skills

4. HOWTOMEET THEM
Ask your customers – their feedback is the most important
Don’t be afraid to experiment and lose a little bit of money
Don’t ignore mobile –put a strategy in place

5. 1. CUTTHROUGHTHE NOISE
Be in the right place at the right time so
your message resonates. Context is key.
Be targeted – no spray and pray.
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6. 2. HAVETHERIGHTDATA
A good CRM will make data management easier and
allow you to manipulate it.
Data should be:
• Accurate
• Current
• Detailed
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7. 3. RESOURCING
You will never have enough people.
Don’t be a jack of all trades and a master of
none – you will achieve little.
Allocate resource and allow it to be focused
on the task. Don’t distract it!
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8. MAKINGITWORK
Plan! “Fail to plan, plan to fail”
Get data in order
Review regularly
Get external help if you cannot manage it all
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