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When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1
02/05/10 Sample Footer Text Here 1. USC, Not UGC
 
 
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Only 2/20 Of 100m Videos Are UGC 100% Is USC (User  Shared  Content)
80% Of Content Shared Is Professionally Produced
02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News
[object Object],[object Object],Ideas People Love To Share
2. Media Platforms, Not Producers respres on flickr
Facebook To Break 500 Million?
Twitter: Pulse Of The Planet?
jonsson on flickr 1 Billion Views A Day
Defining social media Digging The News digg NYT
3. Social, Mobile & The Ladder Milica Sekulic on flickr
Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2004
2005
2008
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bohman on flickr The Ladder’s On Its Side
2010
2010
2010
4. Socialising Television dailyinvention on flickr
Over 1,000 Ratings
Over 1,000 Tweets A Minute
nicolasnova on flickr Ciarán Norris [email_address]

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When All Media Goes Mainstream

Notas do Editor

  1. Twitter’s growth this year has been huge...
  2. Yet looking at Forrester’s Social Technographic Ladder, we can see that historically, creating content has required deep engagement by the consumer; whether through knowing HTML, setting up a blog, having a video camera...