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mPromo - End-to-end trade promotion management.

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In today's fastpaced business environment, your sales team needs to be well-equipped to access information at their fingertips to make critical business decisions on-the-go. Mobilizing trade promotion management (TPM) by allowing access to customer relationship management (CRM) systems accelerates decision-making, increases productivity and enhances customer service.

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mPromo - End-to-end trade promotion management.

  1. 1. mPromo - End-to-end trade promotion management.SummaryIn todays fastpaced business environment, your sales team needs to bewell-equipped to access information at their fingertips to make critical Key featuresbusiness decisions on-the-go. Mobilizing trade promotion management  View calendar of promotion events(TPM) by allowing access to customer relationship management (CRM) for the store: A consistent andsystems accelerates decision-making, increases productivity and enhances holistic view of executed, plannedcustomer service. and on-going events. Helps to discuss and firm-up promotionsmPromo (Mobile Trade Promotion Management) is a SAP Mobile Platform planned. Ability to modify eventsbased solution that empowers the field personnel with tools to plan, and view modified calendarexecute and track trade promotion events effectively. The power of  Map-based search:mobility provides ability to make instant decisions to plan and negotiatepromotion events with customer. mPromo is also capable of executing Narrow down to required store in awhat-if analysis, tracking promotion compliance and sending feedback particular locationto management.  Reporting ability to visually depict and analyze promotionBusiness challenges performance: Information and Promotion negotiations happen between the supplier sales team and outcome-based discussions to retail outlet representative with outdated or irrelevant data finalize promotion events Inability to assess promotion performance, optimize and evaluate  Field sales have the ability to with What-if analysis capture promotion compliance Challenges in tracking promotion execution compliance at store level. feedback: This further helps to Compliance check and zero-in on pending promotions is done offline zero-in on pending compliances which is error prone and inapt  App provides an ability to perform Unavailability of single platform to view entire promotion event promotion portfolio analysis: calendar across different stores or locations in the account portfolio Facilitates negotiation with reference to promotionSolution performance using a quick what-if Single platform with highly interactive promotion calendar view for all the analysis on modified promotions stakeholders in the ecosystem  Retailers can capture compliance Map-based drill-down on the stores and location within account portfolio with proof: Taking pictures and Options to modify promotion calendar and perform a portfolio analysis attaching with compliance form on-the-fly for modified calendar  Data access control in the app: Tracking and compliance recording capability which will address challenges Based on user mapping and roles in tracking execution and in-turn lead to efficient promotion spends
  2. 2. BI reportsFollowing reports are available to visually aid firm-up promotion plans andassess the performance “mPromo (Mobile Trade Promotion Promotion portfolio analysis: Actual v/s planned values for revenue, Management) is a SAP Mobile Platform based solution that empowers the ROI Top 10 promotions: Spend and ROI values for Top 10 promotions field personnel with tools to plan, TPM promoted volume, actual v/s execute and track trade promotion planned revenue and variance between them at store level events effectively.”Solution architecture Business suite Mobility platform Mobile device SAP ECC SAP CRM SAP BI SAP SCM/APO iPad / iOS 5.1.1 SUP 2.1.3 Relay server (optional) (optional)Developed in cooperation withSolution highlights Solution contextThis mobile application with one view of the event calendar across  Industry – consumer packageddifferent stores in the account portfolio provides a one stop utility for goods, sales, retailaccount manager, field sales and retailer during promotion planning,  Device – iPadanalysis, formalization, and finalization through compliance tracking.  Operating system – iOS 5.1.1The inherent challenges in offline conversations and compliance tracking and higherare overcome with this solution. Promotion event discussions will be more  Backend EIS systemsinformation backed with promotion portfolio analysis which can be  CRM 7.0 EHP1performed with what-if.  SAP BI system  SAP ECC (optional)  SAP SCM/APO (optional)  Middleware components  Sybase unwired runtime 2.1.3  Sybase relay server  Application users – account manager, field sales and retailers For more information on mPromo, please contact: SAP_PresalesIndia@mindtree.comAbout MindtreeMindtree is a global information technology solutions company with revenues of over USD 400 million. Our team of 11,000 expertsengineer meaningful technology solutions to help businesses and societies flourish. We enable our customers achieve competitiveadvantage through flexible and global delivery models, agile methodologies and expert frameworks.www.mindtree.com ©Mindtree Ltd 2012

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