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8th March, 2013




       #TWSS
Women’s Day Campaign




       campaign powered by:

                              www.mindshiftinteractive.com
Highlights

   For Women’s Day we decided to run #TWSS … a different
    angle from the regular women-related tags.

   #TWSS began trending at 2:20pm across India

   We received 1,117+ @mentions &621RT’s

   Gained an overall Outreach of 2,65,751

   302 tweepsparticipated in the contest
   The hashtag trended all the way until the next day!
Why we chose #TWSS?
   Most brands played safe and used Woman, She or Lady in their
    contest hashtags… either that or created Cause-specific hashtags

   Based on Insights, we got in a widely popular term & gave it
    meaning via wit as well as towards meaning cause related outcome.
    People tweeted with a slapstick angle but also used it as a # to
    create some CSR effect. #MindShift
The IDEA!
The Results!

                        Impressions - 265,751
                        Audience Reach - 140,843




621 Retweets
Trends




         #TWSS began trending
            at 2:20pm until
             the next day!
Took over trendsmap too..
Overall we had 302 tweepsusing our hashtag
Indirect Outreach via other brands
#MindShift

Gain insights on what works for your audiences before you set out to
  invest in something and the outcome is guaranteed to be legendary!
Thank You




  campaign powered by:

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#TWSS Social Media Campaign Report

  • 1. 8th March, 2013 #TWSS Women’s Day Campaign campaign powered by: www.mindshiftinteractive.com
  • 2. Highlights  For Women’s Day we decided to run #TWSS … a different angle from the regular women-related tags.  #TWSS began trending at 2:20pm across India  We received 1,117+ @mentions &621RT’s  Gained an overall Outreach of 2,65,751  302 tweepsparticipated in the contest  The hashtag trended all the way until the next day!
  • 3. Why we chose #TWSS?  Most brands played safe and used Woman, She or Lady in their contest hashtags… either that or created Cause-specific hashtags  Based on Insights, we got in a widely popular term & gave it meaning via wit as well as towards meaning cause related outcome. People tweeted with a slapstick angle but also used it as a # to create some CSR effect. #MindShift
  • 5.
  • 6. The Results! Impressions - 265,751 Audience Reach - 140,843 621 Retweets
  • 7. Trends #TWSS began trending at 2:20pm until the next day!
  • 9. Overall we had 302 tweepsusing our hashtag
  • 10. Indirect Outreach via other brands
  • 11. #MindShift Gain insights on what works for your audiences before you set out to invest in something and the outcome is guaranteed to be legendary!
  • 12. Thank You campaign powered by: