2. Highlights
For Women’s Day we decided to run #TWSS … a different
angle from the regular women-related tags.
#TWSS began trending at 2:20pm across India
We received 1,117+ @mentions &621RT’s
Gained an overall Outreach of 2,65,751
302 tweepsparticipated in the contest
The hashtag trended all the way until the next day!
3. Why we chose #TWSS?
Most brands played safe and used Woman, She or Lady in their
contest hashtags… either that or created Cause-specific hashtags
Based on Insights, we got in a widely popular term & gave it
meaning via wit as well as towards meaning cause related outcome.
People tweeted with a slapstick angle but also used it as a # to
create some CSR effect. #MindShift