The Taj Mahal Palace Mumbai celebrated 115 years, and MindShift Interactive worked towards devising a digital celebration to amplify the same. We took fans through the iconic journey of the hotel, over the 115 years through a beautiful juxtaposition of photographs from the past shot with a backdrop of their current state. A beautiful nostalgia and engagement unfolded by guests and fans alike. Micro videos, InstaStories were leveraged for a historic run through of the rich heritage and lost-in-transition stories #FromTheArchives. The Taj Mahal Palace, Mumbai also conducted a Charity Ball, which conducted an auction and display of special memorabilia created for the 115 years anniversary celebration. We captured the same through an Instagram & Facebook LIVE, helping Fans witness the beautiful evening unfold digitally.