1.
Digital Marketing
to Grow your Business
By Mili Mishra

2.
● Who am I?
● Who are you?
● Where is this going?
Hi
Let’s talk

3.
What is Digital Marketing?

4.
What’s included
● Website
● Mobile App
● Search Engine Optimization
● Search Ads
● Social Media Marketing
● Social Media Advertising
● Email
● SMS
● Etc.

5.
Why Digital Marketing?
● Where customers are
● Higher reach & ROI
● Reporting & Measurement

6.
Start with People

7.
Know who you are selling to
● Learn about your customer
● Habits, information sources, pain & problems, language
● Value Proposition: time, affordable, accessible, utility
(Learn)

8.
Learn All You Can About
● Consumer Behavior
● Purchase Journey
● Decision Making Process
● Search & Language
Intent
Picture Credits: FourWeekMBA

9.
Competitive Landscape

10.
Your Market
Competitors:
➔ Online & Offline
➔ Channel wise
➔ Their digital strategy
➔ Industry benchmarks
➔ Positioning
Your Business:
★ Differentiators: How are you
different from others, what is your
value proposition?
★ Messaging: What language strikes a
chord with your target audience?
★ Channels: Which online places does
your customer use to consume, ask
for recommendations, discuss about
your offerings.

11.
Digital Strategy
● How will you reach the
market?
● What will you say?
● How will you measure
success?

12.
Digital Execution

13.
Experiment Time
● Create tests, keep an eye on numbers
● Explore different channels: also the non-obvious ones
Read: Traction (How any startup can achieve explosive growth) by Gabriel Weinberg and
Justin Mares
● Iterate, learn and improve

14.
Learn basics from experts and find a team

15.
Questions?
Email: milimishra@aarrrmor.com