Overview and analysis of four companies that get a lot of business mileage out of Pinterest. Included companies are: Whole Foods Market The Travel Channel Hobby Lobby The US Army

1. 4 Companies That Make The Most Of

2. Why Do We Care About Pinterest?
 Strong source of traffic. Each “Pin” can be backlinked to
any website of your choosing.
 Pinterest is currently surging. It was the fastest growing
social media platform at the end of 2013.
 It is growing rapidly on mobile as well. Mobile revenue
from Pinterest was up 224% in Jan. 2014 compared to
Jan. 2013.
 Strong visual medium. The content on Pinterest is all
images and videos – businesses with strong visual content
have the best chance at success.

3. Why It Works
 One of the first brands on Pinterest, established
itself during the beta in 2011.
 Appeals to one of the core trends among
Pinterest userbase (food images and healthy
eating)
 Avoids direct product marketing, conducts soft
advertising via food images, healthy eating tips
and recipes.
 Boards are organized into many niche boards
that cater to specific interests, not all of them
food related.
https://www.facebook.com/wholefoods
https://twitter.com/WholeFoods
http://www.pinterest.com/wholefoods/

5. Why It Works
 Takes advantage of Pinterest’s strength as a
visual medium combined with Pinterest users’
strong interest in travel/landscape images.
 Branches out with food and animal boards to
leverage portions of Pinterest’s userbase
interested in that content.
 Strong engagement – Travel Channel asks on
Facebook what boards followers would be
interested in on Pinterest.
 Beyond appealing images, provides helpful
content such as tips on traveling or vacation
ideas.
https://www.facebook.com/TravelChannel
https://twitter.com/travelchannel
http://www.pinterest.com/travelchannel/

7. Why It Works
 Makes the most of Pinterest’s passion for arts
and crafts with several DIY boards.
 Pins are very product centric, makes the most
of their product as a method of art.
 Several “Gift Idea” boards and crafting
instruction pins provide valuable content to
users.
 The boards themselves are numerous but well
organized into seasonal and holiday
categories.
https://www.facebook.com/HobbyLobby
https://twitter.com/HobbyLobbyStore
http://www.pinterest.com/HobbyLobby/

9. Why It Works
 Takes advantage of a niche audience. Army
terms are used in board titles, but not to the
point of excluding the uninformed.
 Branches out into topical Pinterest trends
wherever possible (food, fashion, gender
equality, travel, etc.)
 A focus on culture and humanitarian work to
put the Army’s best face forward.
 They know that the broader Pinterest userbase
is not their audience. The boards stay focused
on what the audience wants.
https://www.facebook.com/Usarmy
https://twitter.com/USArmy
http://www.pinterest.com/usarmy/boards/