ATCP Board Member Presentation DATCP-DAD (02-26-13) 2 LR

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Department of Agriculture, Trade and Consumer Protection
Wisconsin Department of
Agriculture, Trade and
Consumer Protection

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Mission
• The mission of DATCP is to serve the citizens of
Wisconsin by assuring:
• Safety and quality of food
• Consumer protection
• Fair business practices (buyer and seller)
• Healthy animals and plants
• Protection of the environment
• Wise use of resources
• Vitality of agriculture and commerce
Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection

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Agricultural Development
Works in partnership with the Wisconsin’s agricultural producers,
processors and service providers to help develop, diversify and
market Wisconsin agricultural products and services.

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Through partnerships, offering a technical, financial, and
marketing support.

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Non-regulatory
Individuals
Organizations & Businesses
Coordination of Board &
Councils

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Market Development
Farm Services &
Sector Development

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Councils

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• Agricultural Education and
Workforce Development Council

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• Organic Advisory Council

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• Wisconsin Aquaculture Industry
Advisory Council

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• Rural Electric Management
Advisory Council

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• Farm to School Advisory Council

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Market
Development
BUREAU

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Market Development
•International Trade
•Local Foods Development
•Specialty Crops
•Promotions
•Marketing Assistance
•Marketing Orders
•County and District Fairs

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International
Trade

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International Trade Team
 Exporter Education
 Market Entry
 Market Development
 Promotion

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Exporters located in Wisconsin

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Agricultural Exports

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Local and Regional
Foods

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Local and Regional Foods
Support / Assist Producers
Build Infrastructure
Facilitate Product Sales
Connect Sellers and Buyers
Create Demand
Generate Economic Impact

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Producers First
• Marketing assistance
• financial analysis
• customer data
management
• branding and design
• whole farm planning

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Buy Local
Buy Wisconsin

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Bayfield Regional Food Producers
Increasing Sales of Pasture-Raised Meat in Northern
Wisconsin through Cooperative Marketing

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Wisconsin Local Food Network
Regional Efforts
Topic Based Efforts
ALL Collaborators and
WLFN Members
SoutheasternSouthwestern
EasternWestern
Northern Central
•Communicating
•Building Capacity
•Raising Funds
•Developing Collective Impact
Food Security
and Health
Community
Development
F2S
Initiatives
Infrastructure
Development
Market
Development
Producer
Development
Indicates Steering Committee
Member Representation
The Wisconsin
Local Food
Network engages,
connects, and
empowers local,
regional, and
state efforts to
build resilient and
restorative food
systems.

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– Local Food Summit
– Listserve and Wiki
– Organized collaboration
– Collective Measurement
– Bigger Impacts
– Avoiding Duplication

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Wisconsin’s Farm to School

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Wisconsin’s Farm to School
In 2011, 50 WI districts
actively engaged with
F2S

AmeriCorps Farm to School

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Consumer/Promotional Resources
Wisconsin’s Farm
Fresh Atlases

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Member use of the brand
Consumer brand recognition
Product accessibility
Supply Chain Infrastructure
Supply Chain Management

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Proof of Model
Selling SSfW™ Products
Repeatable
Sustainable
Leverage strong agriculture base
Increase sales of WI products
Retain Create jobs

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Market Orders
Promotions
Research

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Wisconsin Specialty Crops
Diversification
and for additional/alternative income
Trends:
More individual farmers are growing specialty crops
in WI but other states are surpassing us in total cash
receipts annually

Specialty Crop Block Grant 2011
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Research 12 Projects
$470,200
Education 4 Projects
$176,000
Industry 5 Projects
$156,000

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Marketing Orders
Wisconsin Cherry Board, Inc.
$0.005 per pound or $10.00 per ton
Wisconsin Corn Promotion Board, Inc.
$0.005 per bushel
Wisconsin Cranberry Board, Inc.
$0.10 per barrel
Ginseng Board of Wisconsin, Inc.
$100.00 per acre under shade
Wisconsin Milk Marketing Board, Inc.
$0.10 per hundredweight
Wisconsin Potato Industry Board, Inc.
$0.06 per hundredweight
Wisconsin Soybean Marketing Board
Based on sale value:
$0.005 x weight = assessment payment

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County Fair Aids

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Alice In Dairyland

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Farm Services
and
Sector
Development
BUREAU

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Farm Services
•Farm Center
•Business Planning
•Transition Planning
•Rural Electric Power Services

Individualized

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Rural Electric Power Services

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• Of 9,000 Stray Voltage investigations,
– 91.8% found 1 volt or less at cow contact.
– Only 2.7% were over 2 volts at cow contact
Herd Based Diagnostics

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Sector
Development

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Sector Development
•Dairy Development
•Livestock Services / Specialty Meats
•Value Added (processed / direct sale)
•Grazing
•Organics
•Aquaculture
•Development/Diversification

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Livestock Sector
• Work with producers/farmers to find new
markets, overcome market challenges
• Serving livestock organizations and
associations

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Livestock Sector
Grass-Fed Beef Cooperative

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Wisconsin Meat Sector
• Marketing Campaign
• Specialty Meat Development
Center
• Master Meat Crafter Program

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Master Meat Crafter

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“Organic production allows
smaller-sized farms to add
value to their product and
capture a higher price for
goods sold.”
“Organics offer
differentiation in the market
place and fill a niche
demand.”
The Organic Sub-Sector

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Wisconsin 2nd in number of organic farms (~1200)
1st in organic dairy farms
1st in organic beef farms
1st in organic egg producers
1st in organic cranberry sales
2nd in organic potato farms
3rd in organic vegetable farms
Total acreage 195,600
Total farm-gate sales $132 million

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Grazing Sub-Sector
• Farmers using managed grazing to provide a major
portion of their livestock forages needs:
• 3,070 dairy farmers (22% of total)
• 4,763 beef farmers (32% of total)
• Cost of production:
• Managed grazing dairy farm costs averaged
88% of non-grazing costs
• Managed grazing beef farms costs averaged
77% of non-grazing beef costs

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Grazing Lands
Conservation Initiative

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Grazing Program Research Grant
4 year
• market for grass-fed milk as a
‘specialty ingredient’ for
artisan dairy products?
• Research on the chemistry of
grass-fed milk
• Culinary performance
• Establish grass-fed
milk pool and a
premium for graziers?

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And Diversification ADD

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• Early market development for CROPP (Organic Valley)
Pilot for a Milk Forward Contracting
• Pilot Health Care Co-operatives
• Development of Quality/Uniformity Standards for
Marketing WisconsinLamb (TM)
• Evaluation of viability Commercial Sweet Potatoes
And Diversification ADD

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Tax
Credits

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Tax Credit Certification
•Dairy Manufacturing Facility
•Food Processing - Warehouse
•Meat Processing Facility
•Wood Biofuels
•Beginning Farmer
•Farm Asset

• Cooperative Network
• PDPW - Professional Dairy Producers of Wisconsin
• WFBF - Wisconsin Farm Bureau Federation
• WFU – Wisconsin Farmers Union
• NFO – Wisconsin National Farmers Organization
• CDP – UW Center of Dairy Profitability
• CDR - UW Center for Dairy Research
• University Wisconsin Extension
• GrassWorks Inc
• DBA - Dairy Business Association
• WDPA – Wisconsin Dairy Products Association
• WCMA - Wisconsin Cheese Makers Association
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Grow Wisconsin Dairy 30x20

• Provide assistance to dairy farmers without regard to size or
type, focusing on long-term, sustained operation
• Goals: increasing profitability and production
• Offer assistance with management and operational changes,
business systems, and legal structure
• Herd health management
• Beginning Farmer Assistance
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Grow Wisconsin - Dairy
30x20

• Attempt to eliminate “program” focus
• Offer flexible grants and coordinate “dairy teams”
• Provide services at “time of decision”
• “One number to call” – system for referrals
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Grow Wisconsin Dairy 30x20

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Wisconsin
Dairy Farms

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Wisconsin
Dairy Processors

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Planning &
Preparation
-Business
Development
-Financial Analysis
-Transition/Transfer
-Expansion
-Modernization
On Farm Management
-Herd Health
-Facilities
-Milk Production
-Milk Quality
-Operational Efficiency

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Mike Powers
Administrator
Division of Agricultural Development
2811 Agriculture Drive
Post Office Box 8911
Madison Wisconsin 53708-8911
Desk and Mobile: (608) 224-5142
Mike.Powers@Wisconsin.gov
www.datcp.wi.gov
Contact:

ATCP Board Member Presentation DATCP-DAD (02-26-13) 2 LR

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