Mike Laarveld

Greater Chicago Area United States

DIrector of Marketing and Advertising

Advertising / Marketing / PR

Create Model for new high-end furniture outlet, including company identity (logo, letterhead, signage, point of sales, etc.), and marketing strategy. Design and create all print materials including direct mail pieces, brochures, window signage, and print ads for all magazine and newspaper advertising. Writing scripts for all radio and television spots and working in collaboration with production providing all graphics and materials, including final editing and approval of all spots. Research and placement for all advertising for proper target demographic including age, income and buying habits. Head weekly conference calls with necessary parties, evaluating feedback and weekly numbers. ...