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Social media and stuff

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Social media and stuff

  1. 1. Social Media, Cloud storage, and the interwebz for beginners Prepared by Mike K Smith Wednesday, 27 April 2011
  2. 2. “Social”? Things Things you I like like Conversation starters Wednesday, 27 April 2011
  3. 3. “Social”? Things Things you I like like Discovery Wednesday, 27 April 2011
  4. 4. “Social”? Things Things you I know know Wednesday, 27 April 2011
  5. 5. “Social”? Things Things you I know know Research Wednesday, 27 April 2011
  6. 6. Cool things happen when we start conversations and share what we know... Wednesday, 27 April 2011
  7. 7. ...even better stuff happens when we can benefit from each other’s knowledge. Wednesday, 27 April 2011
  8. 8. Used to be we got our news, reviews, information from newspapers, TV, Radio... “Traditional” media Wednesday, 27 April 2011
  9. 9. Now we can get just as much (perhaps more) from the internet. FASTER. “Let me Google that for you...” Wednesday, 27 April 2011
  10. 10. The online world is now HUGE... 500 MILLION Facebook users (US population = 300M) 156 Million on Twitter 4 BILLION photos hosted on Flickr 95% of companies use LinkedIn to find employees 78% if people trust recommendations of other consumers Wednesday, 27 April 2011
  11. 11. Previously: How did you know if a book, film, CD, hotel, car, household appliance was any good? Wednesday, 27 April 2011
  12. 12. Now: Online reviews exist for pretty much ANYTHING. Amazon, Tripadvisor, WhatCar, WhatHifi, TrustedReviews, etc. User contributed reviews. Wednesday, 27 April 2011
  13. 13. Social media gives YOU a voice to recommend, review, criticise, complain. Wednesday, 27 April 2011
  14. 14. Wednesday, 27 April 2011
  15. 15. Knowledge is now social... Wednesday, 27 April 2011
  16. 16. Remember these? Wednesday, 27 April 2011
  17. 17. Now this: Wednesday, 27 April 2011
  18. 18. OK. I’m convinced. Let’s get started. Wednesday, 27 April 2011
  19. 19. OK. I’m convinced. Let’s get started. Woah... wait a second. WHAT do you want to talk about? Wednesday, 27 April 2011
  20. 20. Specialist or generalist? Concentrate on one topic / theme? Talk about everything / anything? Wednesday, 27 April 2011
  21. 21. Be real. Talk about things you care about. Share information. Write a diary. Wednesday, 27 April 2011
  22. 22. Broadcast or Conversation? Wednesday, 27 April 2011
  23. 23. Do I allow comments? No comments = Broadcast Comments = Conversation Comments can be troublesome... Can lead to editorial decisions. Wednesday, 27 April 2011
  24. 24. OK... I want a blog! Gimme! Wednesday, 27 April 2011
  25. 25. Website host OR install on your own website. Rich feature set. Large user group. Wednesday, 27 April 2011
  26. 26. Website host. REALLY simple to use. (You now how to email stuff, right?) Formats content to look great: Text, Pictures,Video, Links, Documents. Wednesday, 27 April 2011
  27. 27. “micro-blogging” “Follow” people who are interesting They don’t have to follow back Broadcast AND conversational Wednesday, 27 April 2011
  28. 28. Broadcast... Companies letting people know what they’re doing. Not much conversation Wednesday, 27 April 2011
  29. 29. Conversation... @username alerts the other person that you have mentioned them. Wednesday, 27 April 2011
  30. 30. RT = Retweet Pass on somebody else’s comment to your followers. #hashtag = searchable string for topics Wednesday, 27 April 2011
  31. 31. Mixture Very effective for engaging with listeners Growing business Wednesday, 27 April 2011
  32. 32. SPAM! Twitter also suffers from spam. You can block accounts and report if necessary. Wednesday, 27 April 2011
  33. 33. Getting Started... “Follow” people who are interesting Watch intially (lurk!) Engage in conversation Be interesting! Wednesday, 27 April 2011
  34. 34. For the love of all that is Holy... DON’T spend your time trying to get celebrities to follow you or mention you... It’s REALLY dull. You’re MUCH more interesting than that. Wednesday, 27 April 2011
  35. 35. The Twitter network People People you You who follow follow you Hence the RT. Share what you like with others. Wednesday, 27 April 2011
  36. 36. Twitter as filter / finder I LOVE music & films People I follow recommend music / films / books / YouTube clips / anything. I can then follow up and have a listen. DISCOVERY... Wednesday, 27 April 2011
  37. 37. Twitter as filter / finder Many people use Twitter for quick answers: Where can I get Vegan food near Leicester Sq.? Booking house concerts in US May - June. How do I archive email on an iPad? What’s the best Twitter client for Android? Wednesday, 27 April 2011
  38. 38. scrapbook for/of friends “Friends” mutually agree to follow each other. Share as much or as little as you like. Wednesday, 27 April 2011
  39. 39. Facebook as a business... Facebook can store and share a LOT of information about who you are, what you like, contact details etc. CONSIDER how much you want to share. Examine your account Privacy settings carefully. Wednesday, 27 April 2011
  40. 40. For me: Facebook is for friends only People I know and trust. NOTHING is shared outside this group. Wednesday, 27 April 2011
  41. 41. “Professional Facebook” Professional contacts Professional interest groups (Pharmacometrics, ACOP, PAGE, R Users) Online “CV” Wednesday, 27 April 2011
  42. 42. You as a professional What are you interested in? What are your specialisms? What can you offer others? Wednesday, 27 April 2011
  43. 43. Look beyond the networking... Contribute to discussions Share information Advertise what you do, and show how you do it. Wednesday, 27 April 2011
  44. 44. Wednesday, 27 April 2011
  45. 45. RSS = News RSS Readers aggregate / collate news feeds Automatically update Text, pictures, audio (podcasts), video Wednesday, 27 April 2011
  46. 46. Where you see this sign: Click to add the link to your favourite reader Or copy the URL for the website into your reader. Wednesday, 27 April 2011
  47. 47. On-line readers Software readers Wednesday, 27 April 2011
  48. 48. Some websites collate for you... Wednesday, 27 April 2011
  49. 49. Wednesday, 27 April 2011
  50. 50. Cloud resources AKA places to store your stuff online and share Wednesday, 27 April 2011
  51. 51. Bookmarks (You know how it’s a pain in the bum when you move from one PC to another and need to reload your bookmarks?) Wednesday, 27 April 2011
  52. 52. Wednesday, 27 April 2011
  53. 53. Tags Wednesday, 27 April 2011
  54. 54. Tags are useful to categorise stuff Bookmarks, blog entries, photos, music,... Makes it easier to filter content Share only a specific kind of content. Wednesday, 27 April 2011
  55. 55. Wednesday, 27 April 2011
  56. 56. Wednesday, 27 April 2011
  57. 57. Then your RSS feed can wind up in useful places... Wednesday, 27 April 2011
  58. 58. Papers / Manuscripts Wednesday, 27 April 2011
  59. 59. Pictures, photos Wednesday, 27 April 2011
  60. 60. Audio Wednesday, 27 April 2011
  61. 61. Music Discovery Wednesday, 27 April 2011
  62. 62. Video Wednesday, 27 April 2011
  63. 63. Events / scheduling Wednesday, 27 April 2011
  64. 64. Project planning Wednesday, 27 April 2011
  65. 65. Notes, pictures, etc. Web interface & software Syncs across all platforms (web, computer, iPod etc.) Access it anywhere. Wednesday, 27 April 2011
  66. 66. Anything... (Personal backup) Web interface & software Upload stuff. Syncs across all platforms. Access it anywhere. Wednesday, 27 April 2011
  67. 67. Websites Documents Blogs Email Calendar, etc. Wednesday, 27 April 2011
  68. 68. Chrome Operating System Everything in the cloud Wednesday, 27 April 2011
  69. 69. The best tools work and sync across multiple platforms: web, desktop, handheld Wednesday, 27 April 2011
  70. 70. You got an app for that? Wednesday, 27 April 2011
  71. 71. HOLD UP! All of these tools are social too... Wednesday, 27 April 2011
  72. 72. Finding out what sites other people have bookmarked using a given tag Wednesday, 27 April 2011
  73. 73. Shared access to folders on Dropbox Wednesday, 27 April 2011
  74. 74. Advice for getting started: Listen Engage Be Real Be Respectful Have Fun Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637 Wednesday, 27 April 2011

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