Email Marketing 101 - The Basics to Email Marketing

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Email Marketing Basics- How to build a Email Marketing list and the best tools and techniques to use.

Publicada em: Marketing, Tecnologia, Negócios

Email Marketing 101 - The Basics to Email Marketing

  1. 1. Email Marketing 101 Create, Grow, Deliver, Get Results http://BestOnlineMarketingWebinar.com
  2. 2. Supercharge! Make List Building Your 2014 Goal! This Presentation Covers: ● Email Marketing 101 ● Application ● New Email Partner Program http://BestOnlineMarketingWebinar.com
  3. 3. 1) How to Write E-mail Content That Converts THAT FIRST IMPRESSION • Once Subscribed - What Do They See First? http://BestOnlineMarketingWebinar.com • Fulfill The Promise Made At Point of Opt-In • Set Future Expectations - What’s Coming Next?! • Build The Relationship - Content & Value • Establish Your Authority
  4. 4. 1) How to Write E-mail Content That Converts CREATING GREAT CONTENT • Brevity Is Key - Short Articles or Videos - “How To” • News - Updates - Events - Product Info - Variety • Follow Through - Overdeliver • Offers - List Only Discounts - Unobtrusive • Establish Your Authority http://BestOnlineMarketingWebinar.com
  5. 5. 2) Follow Up Timing OPTIMIZE YOUR FOLLOW UP EMAILS • Sufficient Content In The Can - 1-2 Weeks Worth • Consistency - Same Time & Days Ongoing • 1-3 Emails/Week - Tues/Wed/Thursday Most Popular • Time Of Day Is Niche Specific - Before 9 AM Is The Norm http://BestOnlineMarketingWebinar.com
  6. 6. 3) Increasing Open Rates WRITING SUBJECT LINES • BREVITY - ORIGINALITY • Grab Attention & Arouse Curiosity • Positive Emotional Response • Specific & Accurate • Test & Measure http://BestOnlineMarketingWebinar.com
  7. 7. 4) Optimizing Deliverability AVOIDING THE JUNK MAIL FOLDER • Spam Filters o Subject Lines o Email Address • “From” Email o Reputation o Domain - Yours or GMail o Personalize http://BestOnlineMarketingWebinar.com
  8. 8. 5) Keeping Subscribers RETAINING YOUR SUBSCRIBER BASE • Permission Reminders o Consistent o Brief & Simple • High Quality Content - Best Protection • Request White Listing http://BestOnlineMarketingWebinar.com
  9. 9. 6) Avoiding Advanced SpamFilters CLOAKING YOUR LINKS • Spammy Affiliate Links • Redirects o cPanel o Domain Vendor - e.g. GoDaddy o Wordpress Plugin • Your Own Domain - http://yourdomain.com/pagename http://BestOnlineMarketingWebinar.com
  10. 10. 7) Growing Your Subscriber Base EXPLODE YOUR LIST QUICKLY • Motivation - The Shameless Bribe o Giveaways - Free Report/Product/Resource o Secret Video Access o Insider Information • Traffic o Squeezepage o Solo Ads o Ad Swaps o Co-Subscribers o Popups - Sliders - Exit Traffic
  11. 11. Email Capture Pages http://BestOnlineMarketingWebinar.com
  12. 12. Newsletter Template Example
  13. 13. Get Started Now! As a preferred partner, sign up through us and get; ● 20,000 Email Credits ● 2000 Contacts ● 50% one time offer at sign up ● Use “SEOALIEN20” for 20% Off (1 month) No Credit Card Required SEO-Alien.com/ininbox http://BestOnlineMarketingWebinar.com Click Here to Get Started!

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