SlideShare uma empresa Scribd logo
1 de 6
Baixar para ler offline
Introducing The mORrning Show
What it is:
The mORning Show is a daily, live-streamed 30-40 minute TV show broadcast live on
Backcountry.com’s Facebook page, and reaching its 470,000 Facebook fans, from
the Outdoor Retailer Summer Market 2012 (ORSM) trade show.

Hosted by industry media veteran Doug Schnitzspahn, and on the floor reporters, the
program will celebrate the movers, shakers, beacons and innovations of the outdoor
industry in a live, talk show-style TV program.

ORSM brings the outdoor industry’s athletes, icons, influencers, and gear gurus all
together in one place at one time, and The mORning Show will take advantage of the
confluence of talent to have frank, fun conversations about current events, trends,
gear and industry gossip.

Like FUEL TV for the outdoor industry, The mORning Show will celebrate the people
and products that make that outdoors a unique and dynamic community. It will also
open up the cu ing edge happenings of the trade show to a much larger
consumer audience.

Consumers are now more savvy than ever and demand to be privy to the same
information as industry insiders. This open look into the workings of the industry
is a natural progression of the way digital and social media channels have sated
consumers’ thirst for information on what is hot, trending and influential in the
industry. While most media outlets report post-show, The mORning Show puts
gear addicts and outdoor enthusiasts in the heat of the action—where they
rightfully belong.

The live show will leverage a theater-style, interactive atmosphere by encouraging
and answering questions from the studio and online audience during the live-stream
via Facebook and Twi er, ensuring the highest level of social interaction.
Host:
Doug Schnitzspahn - Schnitzspahn is an award-winning writer who spent five years
as editor of the Outdoor Retailer Show Daily and currently is editor-in-chief of
Elevation Outdoors. His work has appeared in Outside, Men's Journal, National
Geographic Adventure, Islands, The Chicago Tribune and High Country News.
He has reported on the outdoor industry at SNEWS and edited the Outdoor Industry
Association’s Active Outdoor Recreation Report.




Distribution:




Target Audience:
The mORning Show target audience includes the industry members who are a end-
ing the show in search of an alternative perspective on the latest industry and show
news, viewing the program while they check email and their social networks before
they head to the Salt Palace.

Additionally, live-streaming the show through Backcountry.com’s Facebook page will
reach the 470,000 fans and customers of the store. Backcountry.com customers are
some of the most influential consumers in the outdoor marketplace, providing
reviews and opinions on gear and brands that have a direct effect on
buying decisions.
Segments:
Each live-stream will feature at least two celebrity interview segments, one current
event discussion, one gear-related segment and one pre-produced reporter-on-the-
street segment harvested from the previous evening’s activities. There wlll be a top
pick events list as well as discussions with random (or famous) people
in the audience.

The mORning Show will also include:

The Love Seat: A spot in which people/companies product, event, or personal
announcements can get some love.

What happened to the hippies?

Metro a No-No: It’s all about lifestyle, or is it?

Dirtbagging: An athlete with a project looking for sponsors?

The Next New Thing: “See anything cool?” is the age-old OR question. The show will
answer that query and examine under-the-radar people, gear, and businesses.




Promotion:
FreeRange Media will drive awareness and viewership by promoting the program
through a variety of traditional and social media channels before, during, and a er the
show including:


  Facebook ads linking to Backcountry.com tab
  Facebook sponsored stories linking to Backcountry.com tab
  Backcountry.com will promote The mORning Show through their Facebook page
  Promoted Tweets linking to the Ustream feed
  Social media influencer outreach campaign
  Daily and during-the-show Tweeting with #ORShow hashtag
  Industry press releases leading into and during the show
Cost:
$5,000 gets you:
 The live-stream feed broadcast on your social media properties
 Pre-roll and credit coverage
 30 sec commercial spots included in the broadcast
 Inclusion of your athletes in featured Q&As
 Your gear featured on Gear Guru spots
 Archived footage of the shows for future broadcast opportunities
 On-air thank yous
 In-booth broadcast availability
 Category exclusive.
Introducing The mORrning Show

Mais conteúdo relacionado

Destaque

Analysis of Morning Shows
Analysis of Morning ShowsAnalysis of Morning Shows
Analysis of Morning Showsnoumanfazal
 
Morning show and their impacts
Morning show and their impactsMorning show and their impacts
Morning show and their impactssidra zafar
 
impacts of Dramas on our society
impacts of Dramas on our societyimpacts of Dramas on our society
impacts of Dramas on our societyAmmara Saleem
 
[Challenge:Future] Youth of the nation
[Challenge:Future]  Youth of the nation[Challenge:Future]  Youth of the nation
[Challenge:Future] Youth of the nationChallenge:Future
 
Morning show presentation
Morning show presentationMorning show presentation
Morning show presentationAbid Shah
 
The Importance Of Me Time
The Importance Of Me TimeThe Importance Of Me Time
The Importance Of Me TimeGerryHartigan
 
North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)
North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)
North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)Matthew Huish
 
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
 

Destaque (10)

Analysis of Morning Shows
Analysis of Morning ShowsAnalysis of Morning Shows
Analysis of Morning Shows
 
Morning show and their impacts
Morning show and their impactsMorning show and their impacts
Morning show and their impacts
 
impacts of Dramas on our society
impacts of Dramas on our societyimpacts of Dramas on our society
impacts of Dramas on our society
 
[Challenge:Future] Youth of the nation
[Challenge:Future]  Youth of the nation[Challenge:Future]  Youth of the nation
[Challenge:Future] Youth of the nation
 
Manan_T R Bhattacharya_GM Delhinew
Manan_T R Bhattacharya_GM DelhinewManan_T R Bhattacharya_GM Delhinew
Manan_T R Bhattacharya_GM Delhinew
 
Morning show presentation
Morning show presentationMorning show presentation
Morning show presentation
 
The Importance Of Me Time
The Importance Of Me TimeThe Importance Of Me Time
The Importance Of Me Time
 
North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)
North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)
North East Region Summer Workshop 2014 - Lecture 5 (the importance of our time)
 
Talk shows
Talk showsTalk shows
Talk shows
 
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
 

Semelhante a Introducing The mORrning Show

Vegas Live Media Kit
Vegas Live Media KitVegas Live Media Kit
Vegas Live Media KitMike Geraci
 
Advertising an Introduction Lecture
Advertising an Introduction LectureAdvertising an Introduction Lecture
Advertising an Introduction LectureJohn Greene
 
Bain & Cie : Connected devices and services : reinventing content
Bain & Cie : Connected devices and services : reinventing contentBain & Cie : Connected devices and services : reinventing content
Bain & Cie : Connected devices and services : reinventing contentforumdavignon
 
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemediaLSRLM
 
The Near Future of Media
The Near Future of MediaThe Near Future of Media
The Near Future of MediaLHBS
 
YPF powerpoint
YPF powerpointYPF powerpoint
YPF powerpointAdrienne
 
signmesh snapshot - listen up!
signmesh snapshot - listen up! signmesh snapshot - listen up!
signmesh snapshot - listen up! signmesh
 
Bartending & mixology on the social media
Bartending & mixology on the social mediaBartending & mixology on the social media
Bartending & mixology on the social mediaLiveXtension
 
Viacom x Halo Top Partnership 2017
Viacom x Halo Top Partnership 2017Viacom x Halo Top Partnership 2017
Viacom x Halo Top Partnership 2017Kris Nguyen
 
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original SeriesSmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original SeriesCandace Malone
 
Nmiff commercials
Nmiff commercialsNmiff commercials
Nmiff commercialsnmiff
 
Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?Vincent Sider
 
Fashion Industry and Social Media
Fashion Industry and Social MediaFashion Industry and Social Media
Fashion Industry and Social MediaAdventIT
 
The Media & Entertainment Industry
The Media & Entertainment IndustryThe Media & Entertainment Industry
The Media & Entertainment IndustryShareDocView.com
 

Semelhante a Introducing The mORrning Show (20)

Vegas Live Media Kit
Vegas Live Media KitVegas Live Media Kit
Vegas Live Media Kit
 
Sponsorship Deck
Sponsorship Deck Sponsorship Deck
Sponsorship Deck
 
Advertising an Introduction Lecture
Advertising an Introduction LectureAdvertising an Introduction Lecture
Advertising an Introduction Lecture
 
Bain & Cie : Connected devices and services : reinventing content
Bain & Cie : Connected devices and services : reinventing contentBain & Cie : Connected devices and services : reinventing content
Bain & Cie : Connected devices and services : reinventing content
 
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
 
The Near Future of Media
The Near Future of MediaThe Near Future of Media
The Near Future of Media
 
Source media kit
Source media kitSource media kit
Source media kit
 
YPF powerpoint
YPF powerpointYPF powerpoint
YPF powerpoint
 
espn_plansbook
espn_plansbookespn_plansbook
espn_plansbook
 
signmesh snapshot - listen up!
signmesh snapshot - listen up! signmesh snapshot - listen up!
signmesh snapshot - listen up!
 
Bartending & mixology on the social media
Bartending & mixology on the social mediaBartending & mixology on the social media
Bartending & mixology on the social media
 
Viacom x Halo Top Partnership 2017
Viacom x Halo Top Partnership 2017Viacom x Halo Top Partnership 2017
Viacom x Halo Top Partnership 2017
 
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original SeriesSmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
 
Nmiff commercials
Nmiff commercialsNmiff commercials
Nmiff commercials
 
Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?
 
Mindshare NA's Guide to SXSW 2016
Mindshare NA's Guide to SXSW 2016Mindshare NA's Guide to SXSW 2016
Mindshare NA's Guide to SXSW 2016
 
Fashion Industry and Social Media
Fashion Industry and Social MediaFashion Industry and Social Media
Fashion Industry and Social Media
 
SXSW 2015 Insights
SXSW 2015 InsightsSXSW 2015 Insights
SXSW 2015 Insights
 
The Media & Entertainment Industry
The Media & Entertainment IndustryThe Media & Entertainment Industry
The Media & Entertainment Industry
 
Ypf Powerpoint 101021071232 Phpapp02
Ypf Powerpoint 101021071232 Phpapp02Ypf Powerpoint 101021071232 Phpapp02
Ypf Powerpoint 101021071232 Phpapp02
 

Último

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 

Último (20)

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 

Introducing The mORrning Show

  • 2. What it is: The mORning Show is a daily, live-streamed 30-40 minute TV show broadcast live on Backcountry.com’s Facebook page, and reaching its 470,000 Facebook fans, from the Outdoor Retailer Summer Market 2012 (ORSM) trade show. Hosted by industry media veteran Doug Schnitzspahn, and on the floor reporters, the program will celebrate the movers, shakers, beacons and innovations of the outdoor industry in a live, talk show-style TV program. ORSM brings the outdoor industry’s athletes, icons, influencers, and gear gurus all together in one place at one time, and The mORning Show will take advantage of the confluence of talent to have frank, fun conversations about current events, trends, gear and industry gossip. Like FUEL TV for the outdoor industry, The mORning Show will celebrate the people and products that make that outdoors a unique and dynamic community. It will also open up the cu ing edge happenings of the trade show to a much larger consumer audience. Consumers are now more savvy than ever and demand to be privy to the same information as industry insiders. This open look into the workings of the industry is a natural progression of the way digital and social media channels have sated consumers’ thirst for information on what is hot, trending and influential in the industry. While most media outlets report post-show, The mORning Show puts gear addicts and outdoor enthusiasts in the heat of the action—where they rightfully belong. The live show will leverage a theater-style, interactive atmosphere by encouraging and answering questions from the studio and online audience during the live-stream via Facebook and Twi er, ensuring the highest level of social interaction.
  • 3. Host: Doug Schnitzspahn - Schnitzspahn is an award-winning writer who spent five years as editor of the Outdoor Retailer Show Daily and currently is editor-in-chief of Elevation Outdoors. His work has appeared in Outside, Men's Journal, National Geographic Adventure, Islands, The Chicago Tribune and High Country News. He has reported on the outdoor industry at SNEWS and edited the Outdoor Industry Association’s Active Outdoor Recreation Report. Distribution: Target Audience: The mORning Show target audience includes the industry members who are a end- ing the show in search of an alternative perspective on the latest industry and show news, viewing the program while they check email and their social networks before they head to the Salt Palace. Additionally, live-streaming the show through Backcountry.com’s Facebook page will reach the 470,000 fans and customers of the store. Backcountry.com customers are some of the most influential consumers in the outdoor marketplace, providing reviews and opinions on gear and brands that have a direct effect on buying decisions.
  • 4. Segments: Each live-stream will feature at least two celebrity interview segments, one current event discussion, one gear-related segment and one pre-produced reporter-on-the- street segment harvested from the previous evening’s activities. There wlll be a top pick events list as well as discussions with random (or famous) people in the audience. The mORning Show will also include: The Love Seat: A spot in which people/companies product, event, or personal announcements can get some love. What happened to the hippies? Metro a No-No: It’s all about lifestyle, or is it? Dirtbagging: An athlete with a project looking for sponsors? The Next New Thing: “See anything cool?” is the age-old OR question. The show will answer that query and examine under-the-radar people, gear, and businesses. Promotion: FreeRange Media will drive awareness and viewership by promoting the program through a variety of traditional and social media channels before, during, and a er the show including: Facebook ads linking to Backcountry.com tab Facebook sponsored stories linking to Backcountry.com tab Backcountry.com will promote The mORning Show through their Facebook page Promoted Tweets linking to the Ustream feed Social media influencer outreach campaign Daily and during-the-show Tweeting with #ORShow hashtag Industry press releases leading into and during the show
  • 5. Cost: $5,000 gets you: The live-stream feed broadcast on your social media properties Pre-roll and credit coverage 30 sec commercial spots included in the broadcast Inclusion of your athletes in featured Q&As Your gear featured on Gear Guru spots Archived footage of the shows for future broadcast opportunities On-air thank yous In-booth broadcast availability Category exclusive.