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Investing in Real
         Estate Basics
    Mike Ford
    Licensed Home Improvements Contractor
    Licensed Real Estate Salesperson


      (703) 589-3848
www.TheModelHomeLook.com
mike@themodelhomelook.com
Course Outline – 1st Session
 •   Introduction, Backgrounds
 •   Student Expectations
 •   Market Review
 •   Types of Sales
 •   Finding the Best Deals




                                 2
Who is Mike Ford
 Northern Virginia Native

 Bachelor of Sciences degree in Business
 Administration from Old Dominion
 University.

 Licensed Real Estate Agent - Coldwell
 Banker Residential Brokerage.

 Corporate Experience – Fortune 500 Companies – Motorola
 Communications & McKesson Healthcare, National Healthcare
 Trade Association
 Entrepreneur – Owner of The Model Home Look
 Community Volunteer – Youth Sports,
 Home Owners Association


                                                             3
Recognizing value in Real
Estate investments
We help clients discern the simple
improvements from the financial catastrophes.

We offer our real estate clients the opportunity to
  make improvements that make their homes
  more appealing to prospective home buyers.




                                                      4
The Model Home Look –
Home Renovation Knowledge
is Key
Our clients have been particularly pleased with
  our knowledge of home construction, and
  appreciate the guidance to improvements that
  provide the most significant returns when the
  time comes to sell their homes/investments.




                                                  5
Understanding Home
Values




                 www.themodelhomelook.com

We help all of our clients identify the home improvements that
will have the biggest impact on their home’s value.




                                                                 6
Is it a good time to invest in
Real Estate?
          In a market like this, when
            people think things are so
            bad in the market, so
            horrible and the sky is
            falling and property
            values are dropping, that's
            good news for real estate
            investors


                                          7
Fairfax County – Sold
Summary, January 2011
                  Jan-2011       Jan-2010       % Change
Sold Dollar       $279,113,480   $316,657,625   - 11.86%
Volume
Average Sold      $440,938       $433,184       1.79%
Price
Median Sold       $360,000       $350,000       2.86%
Price
Units Sold        636            732            -13.11%
Average Days      77             57             35.09%
on Market
Average List      $454,197       $449,308       1.09%
Price for Solds




                                                           8
Fairfax County Inventory
                               Jan-10     Jan-11


2,930
    2,791
                                                                    2,579
                                                                        2,036
             1,531
                 1,190                                      1,060
                                                      867
                                         549 700
                          318 360


Active      New Listings New Under         New      New Pendings      Total
Listings                  Contracts     Contingents                 Pendings




                                                                                9
Fairfax County Average
                  Sold Price - January




      2 or less   TH 2 or
                            3 BR   TH 3 BR   4 BR   TH 4 BR   Condo
         BR       less BR
Jan-10 $210,444 $259,548 $378,366 $345,808 $683,079 $397,705 $226,608
Jan-11 $160,000 $258,580 $397,665 $344,844 $681,983 $370,065 $232,436




                                                                        10
Fairfax County – Year
to Date
                   2010   2011

    1550

            1200

                                 783
                                          644




    New Listings                 Closed Sales




                                                11
Quick Overview –
Regional Data
• The biggest increase in sales was in
  homes valued above $1M (+10.9%)
• Property type with the strongest sales
  was Single-Family Detached (-1.9%)
• Construction status with strongest
  sales was Previously Owned (-3.1%)




                                           12
Outlook
As the new year begins, the local housing market
can look very different depending on what price
range you’re looking at. For instance, in the
strongest + 10.9% - 3.1% price range for home
sales—$1 million and above—Pending Sales are
up 10.9 percent over the last twelve months. But
in the $200,001 to $300,000 above range, where
sales are weakest, the numbers have declined by
12.6 percent during the same time period.




                                                   14
Outlook
Inventory overall is holding steady, having
fallen by 1.2 percent from a year ago. But
Townhomes have seen their supply inch up
by 3.1 percent while single-family detached
homes and condos have both seen their active
listings drop during the same time frame.
New Construction inventory is dropping the
fastest, down 9.7 percent from a year ago.




                                               15
Outlook
The price range with the longest Days on
Market Until Sale is the $1 million and above
range, where the average market time is 123.
The ranges with the shortest market time are
$300,001 to $400,000 and $500,001 to $1
million, where it’s taking a comparatively
shorter 72 days for a home to sell, on
average.



                                            16
Prices
 Median Sales Price was up slightly
  1.1% compared to last January,
  registering in at $265,000.


  If inventory continues to
  decline, we could see prices
  start to creep up.


                                      17
Percentage of List
Price Received at Sale
                  Jan-10   Jan-11

                        95.80%
                  95.30%


        93.10%                              92.90%
  92.30%                              92.10%




  Single Family    Townhomes        Condominums/Other
    Detatched




                                                        18
Median Sales Price –
All Properties




          Single Family
                          Townhomes     Condo /Other
            Detached
 Jan-10   $300,000.00     $235,000.00   $215,000.00
 Jan-11   $304,000.00     $241,500.00   $210,000.00




                                                       19
Median Sales Price –
Previously Owned




          Single Family
                          Townhomes     Condo /Other
            Detached
 Jan-10   $295,000.00     $230,000.00   $205,000.00
 Jan-11   $295,000.00     $238,000.00   $200,000.00




                                                       20
Median Sales Price –
New Construction




          Single Family
                          Townhomes     Condo /Other
            Detached
 Jan-10   $410,000.00     $305,118.00   $350,000.00
 Jan-11   $407,950.00     $310,450.00   $363,000.00




                                                       21
Days on Market Unit
Sales
• The average number of days between
  when a property is first listed and
  when an offer is accepted. Sold
  properties only.




                                        22
Days on market
   80 Days – Down 17.8%

Properties moving the fastest are
 in the Core jurisdictions. If
 interest rates remain at record
 lows, we expect days on market
 to continue to decline.


                                    23
Days on Market - All




          Single Family
                          Townhomes   Condo /Other
            Detached
 Jan-10       109            74           94
 Jan-11       89             60           79




                                                     24
Days on Market –
Previously Owned




          Single Family
                          Townhomes   Condo /Other
            Detached
 Jan-10       108            74           95
 Jan-11       88             59           79




                                                     25
Days on Market – New
Construction




          Single Family
                          Townhomes   Condo /Other
            Detached
 Jan-10       129            80           82
 Jan-11       105            74           79




                                                     26
Inventory – All
Properties




          Single Family
                          Townhomes   Condo /Other
            Detached
 Jan-10      35,221         9,211        11,858
 Jan-11      34,402         9,492        11,733




                                                     27
Inventory – Previously
Owned




          Single Family
                          Townhomes   Condo /Other
            Detached
 Jan-10      29,759         8,347       10,866
 Jan-11      29,470         8,614       10,934




                                                     28
Inventory – New
Construction




          Single Family
                          Townhomes   Condo /Other
            Detached
 Jan-10      5,462           864          992
 Jan-11      4,932           878          799




                                                     29
Months Supply of
Inventory
• Compares the number of active
  listings available to the average
  monthly pending sales from the last
  12 months. Based on one month of
  activity.




                                        30
Inventory By Price
  Range - ALL
               Month’s Supply of Inventory
                       Jan-10   Jan-11
                                                    14.0

                                                       11.0

 7.1 7.7
            5.6 5.9   4.9 5.1   5.0 5.0   5.6 5.2




 $200,000   $200K -   $300K -   $400K -   $500K -   $1M and
and Below    $300K     $400K     $500K     $1M       above




                                                              31
Inventory By Price Range
  – Previously Owned
               Month’s Supply of Inventory
                       Jan-10   Jan-11
                                                    13.4

                                                       10.4

 6.8 7.4
            5.2 5.5                       4.8 4.4
                      4.4 4.5   4.4 4.3




 $200,000   $200K -   $300K -   $400K -   $500K -   $1M and
and Below    $300K     $400K     $500K     $1M       above




                                                              32
Inventory By Price Range
  – New Construction
               Month’s Supply of Inventory
                        Jan-10      Jan-11
                                                            15.9
     14.3                                                       14.7
 13.2                                                12.9
            11.211.9         10.5
                                                 11.5
                       9.6                10.1
                                    8.6




 $200,000   $200K -    $300K -      $400K -      $500K -    $1M and
and Below    $300K      $400K        $500K        $1M        above




                                                                       33
Inventory By Property
Type
               Month’s Supply of Inventory
                         Jan-10   Jan-11
      6.8    6.8                             6.6    6.6

                                  4.7
                           4.0




Single Family Detached     Townhomes         Condo/other




                                                           34
Inventory By Property
Type
          Month’s Supply of Inventory
                      Jan-10   Jan-11
                                                   11.9
                                         11.0



    5.7        5.9




   Previously Owned                     New Construction




                                                           35
Inventory

 Months Supply is 6.3 months.




6-month is the desired mark for a balance
between supply and demand.




                                            36
Summary
Stable Market, Prices starting to increase,
  Interest Rates Ticking Upward, Worst is
  behind us




                                              37
The Wart on the ―National‖
Market
There are millions and millions of
  foreclosures or people behind on payments
  and the number is growing and growing
  every day. Most of those houses don't have
  equity because people took out creative
  loans, interest only loans, borrowed 100
  percent of their money and then when their
  payments reset and the markets dropped
  everyone lost the equity in their property.



                                                38
National Media Pressure
Financial disaster in the housing market
  as reported in the media




                                           39
Future of Local Market
We expect that rising demand
 (propelled by job growth and Federal
 spending) will bring traction to the
 Washington housing market,
 particularly in the Core, as liquidity
 returns to the credit markets and
 buyers regain confidence.




                                          40
Future of Local Market
Inventory is declining and construction
  remains low, which will help limit
  future price declines, we are now
  seeing prices starting to rise again.
  Conditions will continue to improve
  in the close-in communities, with
  recovery arriving in the outer counties
  later in the year.


                                            41
Northern Virginia -
Best Market for Long
Term Investor
• Local Economy is Stronger than the
  rest of the country.
• Government procurement.
• Much of what has driven our local
  economy is emotional. Buyers have
  been sitting on the sidelines.



                                       42
Strong Local Economy
               Unemployment Rate
12.0%
10.0%
8.0%
6.0%
                                            Jan-10
4.0%
2.0%
0.0%
        Fairfax County   National Average




                                                     43
Cheap Money
Mortgage Interest Rates
• 15 Year Fixed 3.68% APR – 4.29% APR
• 30 Year Fixed 4.10% APR – 4.84% APR
• Mortgages 5/1 Year ARM – 2.89% APR –
  3.49 % APR

Rates provided by Bankrate.com.




                                         44
Types of Home Sellers
1. Distressed sellers who are headed
   to foreclosure
2. Banks who have acquired
   property through the foreclosure
   process
3. Traditional Sellers




                                       45
Short Sale


A short-sale is simply negotiating with
 the home owner's current lender(s) to
 accept an amount that is less than
 they are owed.




                                          46
Short Sales


A properly structured short-sale
 transaction can be an attractive
 alternative and beneficial for all
 parties to the transaction.




                                      47
Distressed Seller

Eventually, most homeowners facing
 foreclosure resign themselves to the
 fact that they’re going to have to sell
 their home. Agents present options,
 such as a short sale, whereby lenders
 may be willing to take less than the
 balance owed on their homes.


                                           48
Short Sale Home
Owner Benefit

The homeowner is able to sell the
   property, get out from under the stress
   and strain of a foreclosure, and move
   on with their lives.
It helps the homeowner because they do
   not end up with a foreclosure on their
   credit report.


                                             49
Short Sale - Bank
Benefit

The bank that is taking the short is able to
  avoid the high costs of the foreclosure and
  the risk of the property reverting back to
  them at auction, which results in additional
  costs to secure and upkeep the property.

 It is said that every foreclosure property that ends up as an
 REO (Real Estate Owned by the bank) costs the lender
 approximately $50,000.




                                                                 50
Short Sale –
Investor Benefit

The person buying the property,
 whether an investor or home buyer, is
 able to purchase the property, usually
 at a substantial discount




                                          51
Short Sales – A
Simple Solution for
All, Right?
Negotiating a successful short-sale is a
 complicated and time-consuming
 endeavor.
The banks are overwhelmed, and are
 not easy to navigate for the
 inexperienced real estate agent or
 investor.

                                           52
Foreclosure


The legal process by which a
 mortgagor of real property loses his
 or her interest in that property for
 failing to comply with the terms
 and conditions of the mortgage



                                        53
Foreclosures –
Good Deal?
   Good deals are out there, but you can
    never assume that you’re getting a
    bargain simply because it’s a foreclosed
    property. In states where home prices
    have risen the most, foreclosed
    properties sell within 5 percent of their
    full market value.
Source: Study by First American Real Estate
Solutions, a Santa Ana, Calif., company that
maintains a national database of real estate data



                                                    54
Foreclosure –
Good Deal?

Homes that are discounted are often
 located in unstable communities, are
 poorly maintained, and require costly
 improvements — reasons why the
 prior home owners didn’t just sell the
 property before defaulting.



                                          55
Foreclosure –
Good Deal?

The lenders that own foreclosed
 properties are usually prevented from
 accepting offers lower than appraised
 value, at least during the first several
 months that a home is on the market.



                                            56
Foreclosure
Risks

CLOUDS ON THE TITLE - Before you bid on a
  foreclosed property at auction, make sure you
  know what debts are part of the package. Conduct
  a title search to determine if any liens or fees are
  connected to the property. You may discover that
  you’d be taking on the previous owner’s senior
  liens (or first mortgages); junior liens (second
  mortgages or additional claims against the
  property), or tax liens (unpaid property taxes)



                                                         57
Foreclosure
 Risks
PROPERTY CONDITION - Foreclosed
 properties have previous owners who are in
 financial troubles, thus the upkeep is
 usually not maintained.
LOCATION - There are properties that
 sound inexpensively priced but they will
 not sell high as well despite the repairs
 because of their location or neighborhood.


                                              58
Traditional Sales

Motivated seller who has to move
 because of situations such as job
 situation, retirement, family change,
 etc…
They are faced with the reality of
 market erosion and are now realistic
 with pricing


                                         59
Finding the best deals?
Where to look?
• Focus on the best locations with
  strong rental market.
• Understand how to see the ―bones‖
  of the property.
• Take the emotion out of the
  purchase.


                                      60
Fundamentals of Real Estate
Location, Location, Location

Desirable Rental Market
Public Transportation
Shopping & dining
Affordability
Low Maintenance Costs




                               61
The ―Bones‖
Junk or Treasure?




                    62
Strategy
1. Find a good agent who is a strong
   negotiator
2. Have your financing in order to
   strike fast
3. Zero in on a target location
4. Zero in on ideal property




                                       63
Strategy
5. Understand the costs associated with
   renovations – Don’t under estimate!
6. Be patient, and don’t get caught up
   in the emotion of the sale




                                          64
Investor Resources
Realtor.com, RealtyTrac.com,




                               65
Seller Representation
•   Full Service Listing Agents
•   Discount Agency
•   REO Specialist, Representing Banks
•   Auction Firms
•   For Sale By Owner




                                         66
Invest in Patience – Tax Implications
Investment profit, regardless of whether it comes
   from sale of stocks or real estate, is considered
   and is taxed at two levels. The tax rates depend on
   how long you own the property.
Hold an asset for a year or less and you'll face short-
   term gains that are taxed at ordinary income-tax
   rates. This could be as high as 35 percent. If your
   investment timetable is lengthier, federal tax laws
   reward you. By holding an asset for more than a
   year, you'll face a tax rate closer to 15 percent.




                                                          67
Understanding Property
Value
• CMA – Comparative Market Analysis
• BPO – Broker Price Opinion
• Property Condition – Cost to bring it
  into today’s standard




                                          70
Managing Your
Investment Property
• You’ve done your homework, and
  closed on your purchase.




                                   71
Section Objective

In this section, we’ll discuss the cost
  associated with home improvements
  to increase the value of your real
  estate investment




                                          72
Reasons for Improving
• Pure Enjoyment – (if you plan on moving
  into your new home)
• Maintenance - Small problems often lead to
  large expenses
• Increase probability of selling or renting
• To appeal to homebuyer or renter
  expectations
• To replace the low quality ―builder grade‖
  fixtures & amenities



                                               73
Avoid Costly Mistakes
• Missing out on big money by not
  making the proper upgrades.
• Ignoring simple repairs often lead to
  big problems.
• A job done right the first time is
  always less expensive.




                                          74
Improvement Discussion
     •   Kitchens
     •   Baths
     •   Paint
     •   Landscaping
     •   Carpet & Flooring
     •   Furnishing
     •   Staging


                             75
Minimum Expectations of
Today’s Buyers and Renters
      Reoccurring Buzz Words in Real
      Estate Advertisements
  •    Updated Kitchen & Baths
  •    Granite Countertops
  •    Stainless Steel Appliances
  •    Hardwood Floors
  •    Open Floor Plan
  •    New Carpet
  •    Fresh Neutral Paint
  •    Show’s Well
  •    Great Curb Appeal
  •    Finished Basement



                                       76
Minimum Expectations of
Today's Homebuyers
     What Sellers Can Control
 •   Keep a very clean house
 •   Eliminate pet or food odors
 •   Remove clutter
 •   Maintain the lawn and landscaping
 •   Keep bushes and trees trimmed
 •   Make sure your furniture fits properly in the rooms
 •   Clean windows and remove screens
 •   Turn on lights
 •   Open blinds & curtains before every showing




                                                           77
Did you Know?
  Within 15 seconds a buyer has developed an
  opinion of the property they visit.

Prospects must say ―Wow‖ when they
enter a home!
 • Must reflect today’s homebuyer’s tastes.
 • Must capture the buyer’s emotions!




                                               78
Public fascination with
Interior Design!
The world is fascinated with interior design. If you
have any doubt, you need only tune into HGTV, or
visit Crate & Barrel, Restoration Hardware and
other retailers.




                                                       79
Kitchen

When remodeling your kitchen for resale,
 steer clear of highly personalized looks
 and outrageous color schemes.
      What to look for:

      •   Traditional Materials
      •   Quality Cabinets
      •   Commercial-look Appliances
      •   Natural Wood or Stone Floors
      •   Granite Countertops



                                            80
Bathroom
A bath remodel may be a sure-fire
investment, often returning the highest
percent of the cost.

• Must be clean, with no visible signs of water
  of mold.
• Caulk and clean grout.
• Replace pink or blue fixtures
• Remove wallpaper




                                                  81
Tip
Tub & Tile Re-Glazing
A fairly inexpensive way to update a
 bathroom is to re-glaze the tub and
 wall tiles.
Re-glazing a typical tub and shower
 will cost less than $1,000.00.




                                       82
Paint
 The best investment you can
 make is fresh paint!
 •   Fix nail pops & cracks.
 •   3-color with neutral paint color.
 •   Wallpaper is out, remove it!
 •   Hire a professional. A bad paint job
     will turn off prospective buyers.



                                            83
Landscaping
If people drive by your home and are not
impressed they’re not going to walk inside.

    •   It’s all about curb appeal!
    •   Fresh Mulch
    •   Mow the Lawn
    •   Trim Bushes
    •   Weed



                                              84
Tip
  Mulch Dye
  Applying mulch dye, which can be
   purchased from a specialty landscape
   supplier, is a low cost way of making
   the mulch look new again.
  Expect to pay about $80.00 per gallon.




                                           85
Carpet & Flooring
• Worn or outdated carpet should be
  replaced
• Dirty carpet should be cleaned




                                      86
Staging
 Staging is what you do after you've
   cleaned, de-cluttered, painted, made
   repairs; it's all about dressing the
   house for sale.




                                          87
Tip
Your home must be clean!

To achieve this level is usually only
  feasible by hiring a cleaning crew. In
  fact, having a cleaning service return
  weekly while your house is for sale is
  probably a pretty good investment.

Get your windows professionally cleaned
  inside and out too.


                                           88
Tip
 Eliminate Clutter

Clutter makes homes seem smaller and
  disorganized.

Have you ever noticed that the really expensive
  stores seem to have an expansive, clutter-
  free layout, while "cheap" stores are often a
  jumble of merchandise?




                                                  89
Tip
 De-Personalize
 Remove objects that your potential buyers won't be able to
   identify with. For example, political and religious
   items may turn off whole groups of buyers, because
   they cannot "imagine" your home as their home.

 Buying a home is an emotional decision, and you want
   potential buyers to make an emotional connection with
   your home by being able to "see" themselves in it.




                                                              90
Basement Makeover




                    91
New Countertops & Wall Tile




                              92
Granite Countertops




                      93
Countertop & Paint




   © 2005 Interior Makeovers




                               © 2005 Interior Makeovers




                                                           94
Kitchen Makeover




                   95
Kitchen Makeover




                   96
Kitchen Makeover




                   97
Bathroom Improvement




                       98
Bathroom




           99
Hardwood Floors




                  100
Basement Improvement




 © 2005 Interior Makeovers




                             © 2005 Interior Makeovers




                                                         101
Kitchen Cabinets




2/16/2011Mike
Ford
(703) 589-3848                      102
Home Office




              103
Formal Living Room




                     104
Family Room




2/16/2011Mike
Ford
(703) 589-3848                 105
Builders have MODEL
HOMES – Why?
TO CREATE SALES

They understand that buyers want a
home in near-perfect ―model home‖
move-in condition where all the buyer
must do is turn the key in the front
door and move in.

                                        106
Reasons Homeowners
Do Not Invest to Sell
their Home?
• Don’t have the time
• Think it is too costly
• Unsure of which improvements yield the
  highest return
• Believe their personal decoration style is
  appealing to today’s homebuyers
• Believe that a price allowance can be made
  when the home is sold




                                               107

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acecourseinvestorsession1

  • 1. Investing in Real Estate Basics Mike Ford Licensed Home Improvements Contractor Licensed Real Estate Salesperson (703) 589-3848 www.TheModelHomeLook.com mike@themodelhomelook.com
  • 2. Course Outline – 1st Session • Introduction, Backgrounds • Student Expectations • Market Review • Types of Sales • Finding the Best Deals 2
  • 3. Who is Mike Ford Northern Virginia Native Bachelor of Sciences degree in Business Administration from Old Dominion University. Licensed Real Estate Agent - Coldwell Banker Residential Brokerage. Corporate Experience – Fortune 500 Companies – Motorola Communications & McKesson Healthcare, National Healthcare Trade Association Entrepreneur – Owner of The Model Home Look Community Volunteer – Youth Sports, Home Owners Association 3
  • 4. Recognizing value in Real Estate investments We help clients discern the simple improvements from the financial catastrophes. We offer our real estate clients the opportunity to make improvements that make their homes more appealing to prospective home buyers. 4
  • 5. The Model Home Look – Home Renovation Knowledge is Key Our clients have been particularly pleased with our knowledge of home construction, and appreciate the guidance to improvements that provide the most significant returns when the time comes to sell their homes/investments. 5
  • 6. Understanding Home Values www.themodelhomelook.com We help all of our clients identify the home improvements that will have the biggest impact on their home’s value. 6
  • 7. Is it a good time to invest in Real Estate? In a market like this, when people think things are so bad in the market, so horrible and the sky is falling and property values are dropping, that's good news for real estate investors 7
  • 8. Fairfax County – Sold Summary, January 2011 Jan-2011 Jan-2010 % Change Sold Dollar $279,113,480 $316,657,625 - 11.86% Volume Average Sold $440,938 $433,184 1.79% Price Median Sold $360,000 $350,000 2.86% Price Units Sold 636 732 -13.11% Average Days 77 57 35.09% on Market Average List $454,197 $449,308 1.09% Price for Solds 8
  • 9. Fairfax County Inventory Jan-10 Jan-11 2,930 2,791 2,579 2,036 1,531 1,190 1,060 867 549 700 318 360 Active New Listings New Under New New Pendings Total Listings Contracts Contingents Pendings 9
  • 10. Fairfax County Average Sold Price - January 2 or less TH 2 or 3 BR TH 3 BR 4 BR TH 4 BR Condo BR less BR Jan-10 $210,444 $259,548 $378,366 $345,808 $683,079 $397,705 $226,608 Jan-11 $160,000 $258,580 $397,665 $344,844 $681,983 $370,065 $232,436 10
  • 11. Fairfax County – Year to Date 2010 2011 1550 1200 783 644 New Listings Closed Sales 11
  • 12. Quick Overview – Regional Data • The biggest increase in sales was in homes valued above $1M (+10.9%) • Property type with the strongest sales was Single-Family Detached (-1.9%) • Construction status with strongest sales was Previously Owned (-3.1%) 12
  • 13. Outlook As the new year begins, the local housing market can look very different depending on what price range you’re looking at. For instance, in the strongest + 10.9% - 3.1% price range for home sales—$1 million and above—Pending Sales are up 10.9 percent over the last twelve months. But in the $200,001 to $300,000 above range, where sales are weakest, the numbers have declined by 12.6 percent during the same time period. 14
  • 14. Outlook Inventory overall is holding steady, having fallen by 1.2 percent from a year ago. But Townhomes have seen their supply inch up by 3.1 percent while single-family detached homes and condos have both seen their active listings drop during the same time frame. New Construction inventory is dropping the fastest, down 9.7 percent from a year ago. 15
  • 15. Outlook The price range with the longest Days on Market Until Sale is the $1 million and above range, where the average market time is 123. The ranges with the shortest market time are $300,001 to $400,000 and $500,001 to $1 million, where it’s taking a comparatively shorter 72 days for a home to sell, on average. 16
  • 16. Prices Median Sales Price was up slightly 1.1% compared to last January, registering in at $265,000. If inventory continues to decline, we could see prices start to creep up. 17
  • 17. Percentage of List Price Received at Sale Jan-10 Jan-11 95.80% 95.30% 93.10% 92.90% 92.30% 92.10% Single Family Townhomes Condominums/Other Detatched 18
  • 18. Median Sales Price – All Properties Single Family Townhomes Condo /Other Detached Jan-10 $300,000.00 $235,000.00 $215,000.00 Jan-11 $304,000.00 $241,500.00 $210,000.00 19
  • 19. Median Sales Price – Previously Owned Single Family Townhomes Condo /Other Detached Jan-10 $295,000.00 $230,000.00 $205,000.00 Jan-11 $295,000.00 $238,000.00 $200,000.00 20
  • 20. Median Sales Price – New Construction Single Family Townhomes Condo /Other Detached Jan-10 $410,000.00 $305,118.00 $350,000.00 Jan-11 $407,950.00 $310,450.00 $363,000.00 21
  • 21. Days on Market Unit Sales • The average number of days between when a property is first listed and when an offer is accepted. Sold properties only. 22
  • 22. Days on market 80 Days – Down 17.8% Properties moving the fastest are in the Core jurisdictions. If interest rates remain at record lows, we expect days on market to continue to decline. 23
  • 23. Days on Market - All Single Family Townhomes Condo /Other Detached Jan-10 109 74 94 Jan-11 89 60 79 24
  • 24. Days on Market – Previously Owned Single Family Townhomes Condo /Other Detached Jan-10 108 74 95 Jan-11 88 59 79 25
  • 25. Days on Market – New Construction Single Family Townhomes Condo /Other Detached Jan-10 129 80 82 Jan-11 105 74 79 26
  • 26. Inventory – All Properties Single Family Townhomes Condo /Other Detached Jan-10 35,221 9,211 11,858 Jan-11 34,402 9,492 11,733 27
  • 27. Inventory – Previously Owned Single Family Townhomes Condo /Other Detached Jan-10 29,759 8,347 10,866 Jan-11 29,470 8,614 10,934 28
  • 28. Inventory – New Construction Single Family Townhomes Condo /Other Detached Jan-10 5,462 864 992 Jan-11 4,932 878 799 29
  • 29. Months Supply of Inventory • Compares the number of active listings available to the average monthly pending sales from the last 12 months. Based on one month of activity. 30
  • 30. Inventory By Price Range - ALL Month’s Supply of Inventory Jan-10 Jan-11 14.0 11.0 7.1 7.7 5.6 5.9 4.9 5.1 5.0 5.0 5.6 5.2 $200,000 $200K - $300K - $400K - $500K - $1M and and Below $300K $400K $500K $1M above 31
  • 31. Inventory By Price Range – Previously Owned Month’s Supply of Inventory Jan-10 Jan-11 13.4 10.4 6.8 7.4 5.2 5.5 4.8 4.4 4.4 4.5 4.4 4.3 $200,000 $200K - $300K - $400K - $500K - $1M and and Below $300K $400K $500K $1M above 32
  • 32. Inventory By Price Range – New Construction Month’s Supply of Inventory Jan-10 Jan-11 15.9 14.3 14.7 13.2 12.9 11.211.9 10.5 11.5 9.6 10.1 8.6 $200,000 $200K - $300K - $400K - $500K - $1M and and Below $300K $400K $500K $1M above 33
  • 33. Inventory By Property Type Month’s Supply of Inventory Jan-10 Jan-11 6.8 6.8 6.6 6.6 4.7 4.0 Single Family Detached Townhomes Condo/other 34
  • 34. Inventory By Property Type Month’s Supply of Inventory Jan-10 Jan-11 11.9 11.0 5.7 5.9 Previously Owned New Construction 35
  • 35. Inventory Months Supply is 6.3 months. 6-month is the desired mark for a balance between supply and demand. 36
  • 36. Summary Stable Market, Prices starting to increase, Interest Rates Ticking Upward, Worst is behind us 37
  • 37. The Wart on the ―National‖ Market There are millions and millions of foreclosures or people behind on payments and the number is growing and growing every day. Most of those houses don't have equity because people took out creative loans, interest only loans, borrowed 100 percent of their money and then when their payments reset and the markets dropped everyone lost the equity in their property. 38
  • 38. National Media Pressure Financial disaster in the housing market as reported in the media 39
  • 39. Future of Local Market We expect that rising demand (propelled by job growth and Federal spending) will bring traction to the Washington housing market, particularly in the Core, as liquidity returns to the credit markets and buyers regain confidence. 40
  • 40. Future of Local Market Inventory is declining and construction remains low, which will help limit future price declines, we are now seeing prices starting to rise again. Conditions will continue to improve in the close-in communities, with recovery arriving in the outer counties later in the year. 41
  • 41. Northern Virginia - Best Market for Long Term Investor • Local Economy is Stronger than the rest of the country. • Government procurement. • Much of what has driven our local economy is emotional. Buyers have been sitting on the sidelines. 42
  • 42. Strong Local Economy Unemployment Rate 12.0% 10.0% 8.0% 6.0% Jan-10 4.0% 2.0% 0.0% Fairfax County National Average 43
  • 43. Cheap Money Mortgage Interest Rates • 15 Year Fixed 3.68% APR – 4.29% APR • 30 Year Fixed 4.10% APR – 4.84% APR • Mortgages 5/1 Year ARM – 2.89% APR – 3.49 % APR Rates provided by Bankrate.com. 44
  • 44. Types of Home Sellers 1. Distressed sellers who are headed to foreclosure 2. Banks who have acquired property through the foreclosure process 3. Traditional Sellers 45
  • 45. Short Sale A short-sale is simply negotiating with the home owner's current lender(s) to accept an amount that is less than they are owed. 46
  • 46. Short Sales A properly structured short-sale transaction can be an attractive alternative and beneficial for all parties to the transaction. 47
  • 47. Distressed Seller Eventually, most homeowners facing foreclosure resign themselves to the fact that they’re going to have to sell their home. Agents present options, such as a short sale, whereby lenders may be willing to take less than the balance owed on their homes. 48
  • 48. Short Sale Home Owner Benefit The homeowner is able to sell the property, get out from under the stress and strain of a foreclosure, and move on with their lives. It helps the homeowner because they do not end up with a foreclosure on their credit report. 49
  • 49. Short Sale - Bank Benefit The bank that is taking the short is able to avoid the high costs of the foreclosure and the risk of the property reverting back to them at auction, which results in additional costs to secure and upkeep the property. It is said that every foreclosure property that ends up as an REO (Real Estate Owned by the bank) costs the lender approximately $50,000. 50
  • 50. Short Sale – Investor Benefit The person buying the property, whether an investor or home buyer, is able to purchase the property, usually at a substantial discount 51
  • 51. Short Sales – A Simple Solution for All, Right? Negotiating a successful short-sale is a complicated and time-consuming endeavor. The banks are overwhelmed, and are not easy to navigate for the inexperienced real estate agent or investor. 52
  • 52. Foreclosure The legal process by which a mortgagor of real property loses his or her interest in that property for failing to comply with the terms and conditions of the mortgage 53
  • 53. Foreclosures – Good Deal? Good deals are out there, but you can never assume that you’re getting a bargain simply because it’s a foreclosed property. In states where home prices have risen the most, foreclosed properties sell within 5 percent of their full market value. Source: Study by First American Real Estate Solutions, a Santa Ana, Calif., company that maintains a national database of real estate data 54
  • 54. Foreclosure – Good Deal? Homes that are discounted are often located in unstable communities, are poorly maintained, and require costly improvements — reasons why the prior home owners didn’t just sell the property before defaulting. 55
  • 55. Foreclosure – Good Deal? The lenders that own foreclosed properties are usually prevented from accepting offers lower than appraised value, at least during the first several months that a home is on the market. 56
  • 56. Foreclosure Risks CLOUDS ON THE TITLE - Before you bid on a foreclosed property at auction, make sure you know what debts are part of the package. Conduct a title search to determine if any liens or fees are connected to the property. You may discover that you’d be taking on the previous owner’s senior liens (or first mortgages); junior liens (second mortgages or additional claims against the property), or tax liens (unpaid property taxes) 57
  • 57. Foreclosure Risks PROPERTY CONDITION - Foreclosed properties have previous owners who are in financial troubles, thus the upkeep is usually not maintained. LOCATION - There are properties that sound inexpensively priced but they will not sell high as well despite the repairs because of their location or neighborhood. 58
  • 58. Traditional Sales Motivated seller who has to move because of situations such as job situation, retirement, family change, etc… They are faced with the reality of market erosion and are now realistic with pricing 59
  • 59. Finding the best deals? Where to look? • Focus on the best locations with strong rental market. • Understand how to see the ―bones‖ of the property. • Take the emotion out of the purchase. 60
  • 60. Fundamentals of Real Estate Location, Location, Location Desirable Rental Market Public Transportation Shopping & dining Affordability Low Maintenance Costs 61
  • 61. The ―Bones‖ Junk or Treasure? 62
  • 62. Strategy 1. Find a good agent who is a strong negotiator 2. Have your financing in order to strike fast 3. Zero in on a target location 4. Zero in on ideal property 63
  • 63. Strategy 5. Understand the costs associated with renovations – Don’t under estimate! 6. Be patient, and don’t get caught up in the emotion of the sale 64
  • 65. Seller Representation • Full Service Listing Agents • Discount Agency • REO Specialist, Representing Banks • Auction Firms • For Sale By Owner 66
  • 66. Invest in Patience – Tax Implications Investment profit, regardless of whether it comes from sale of stocks or real estate, is considered and is taxed at two levels. The tax rates depend on how long you own the property. Hold an asset for a year or less and you'll face short- term gains that are taxed at ordinary income-tax rates. This could be as high as 35 percent. If your investment timetable is lengthier, federal tax laws reward you. By holding an asset for more than a year, you'll face a tax rate closer to 15 percent. 67
  • 67. Understanding Property Value • CMA – Comparative Market Analysis • BPO – Broker Price Opinion • Property Condition – Cost to bring it into today’s standard 70
  • 68. Managing Your Investment Property • You’ve done your homework, and closed on your purchase. 71
  • 69. Section Objective In this section, we’ll discuss the cost associated with home improvements to increase the value of your real estate investment 72
  • 70. Reasons for Improving • Pure Enjoyment – (if you plan on moving into your new home) • Maintenance - Small problems often lead to large expenses • Increase probability of selling or renting • To appeal to homebuyer or renter expectations • To replace the low quality ―builder grade‖ fixtures & amenities 73
  • 71. Avoid Costly Mistakes • Missing out on big money by not making the proper upgrades. • Ignoring simple repairs often lead to big problems. • A job done right the first time is always less expensive. 74
  • 72. Improvement Discussion • Kitchens • Baths • Paint • Landscaping • Carpet & Flooring • Furnishing • Staging 75
  • 73. Minimum Expectations of Today’s Buyers and Renters Reoccurring Buzz Words in Real Estate Advertisements • Updated Kitchen & Baths • Granite Countertops • Stainless Steel Appliances • Hardwood Floors • Open Floor Plan • New Carpet • Fresh Neutral Paint • Show’s Well • Great Curb Appeal • Finished Basement 76
  • 74. Minimum Expectations of Today's Homebuyers What Sellers Can Control • Keep a very clean house • Eliminate pet or food odors • Remove clutter • Maintain the lawn and landscaping • Keep bushes and trees trimmed • Make sure your furniture fits properly in the rooms • Clean windows and remove screens • Turn on lights • Open blinds & curtains before every showing 77
  • 75. Did you Know? Within 15 seconds a buyer has developed an opinion of the property they visit. Prospects must say ―Wow‖ when they enter a home! • Must reflect today’s homebuyer’s tastes. • Must capture the buyer’s emotions! 78
  • 76. Public fascination with Interior Design! The world is fascinated with interior design. If you have any doubt, you need only tune into HGTV, or visit Crate & Barrel, Restoration Hardware and other retailers. 79
  • 77. Kitchen When remodeling your kitchen for resale, steer clear of highly personalized looks and outrageous color schemes. What to look for: • Traditional Materials • Quality Cabinets • Commercial-look Appliances • Natural Wood or Stone Floors • Granite Countertops 80
  • 78. Bathroom A bath remodel may be a sure-fire investment, often returning the highest percent of the cost. • Must be clean, with no visible signs of water of mold. • Caulk and clean grout. • Replace pink or blue fixtures • Remove wallpaper 81
  • 79. Tip Tub & Tile Re-Glazing A fairly inexpensive way to update a bathroom is to re-glaze the tub and wall tiles. Re-glazing a typical tub and shower will cost less than $1,000.00. 82
  • 80. Paint The best investment you can make is fresh paint! • Fix nail pops & cracks. • 3-color with neutral paint color. • Wallpaper is out, remove it! • Hire a professional. A bad paint job will turn off prospective buyers. 83
  • 81. Landscaping If people drive by your home and are not impressed they’re not going to walk inside. • It’s all about curb appeal! • Fresh Mulch • Mow the Lawn • Trim Bushes • Weed 84
  • 82. Tip Mulch Dye Applying mulch dye, which can be purchased from a specialty landscape supplier, is a low cost way of making the mulch look new again. Expect to pay about $80.00 per gallon. 85
  • 83. Carpet & Flooring • Worn or outdated carpet should be replaced • Dirty carpet should be cleaned 86
  • 84. Staging Staging is what you do after you've cleaned, de-cluttered, painted, made repairs; it's all about dressing the house for sale. 87
  • 85. Tip Your home must be clean! To achieve this level is usually only feasible by hiring a cleaning crew. In fact, having a cleaning service return weekly while your house is for sale is probably a pretty good investment. Get your windows professionally cleaned inside and out too. 88
  • 86. Tip Eliminate Clutter Clutter makes homes seem smaller and disorganized. Have you ever noticed that the really expensive stores seem to have an expansive, clutter- free layout, while "cheap" stores are often a jumble of merchandise? 89
  • 87. Tip De-Personalize Remove objects that your potential buyers won't be able to identify with. For example, political and religious items may turn off whole groups of buyers, because they cannot "imagine" your home as their home. Buying a home is an emotional decision, and you want potential buyers to make an emotional connection with your home by being able to "see" themselves in it. 90
  • 89. New Countertops & Wall Tile 92
  • 91. Countertop & Paint © 2005 Interior Makeovers © 2005 Interior Makeovers 94
  • 96. Bathroom 99
  • 98. Basement Improvement © 2005 Interior Makeovers © 2005 Interior Makeovers 101
  • 100. Home Office 103
  • 103. Builders have MODEL HOMES – Why? TO CREATE SALES They understand that buyers want a home in near-perfect ―model home‖ move-in condition where all the buyer must do is turn the key in the front door and move in. 106
  • 104. Reasons Homeowners Do Not Invest to Sell their Home? • Don’t have the time • Think it is too costly • Unsure of which improvements yield the highest return • Believe their personal decoration style is appealing to today’s homebuyers • Believe that a price allowance can be made when the home is sold 107