Digital Olympus Winter Edition: Tuesday December 6th, 2016 Is Youtube search rankings where the real winners are in a highly competitive video market space? When was the last time you watched a relevant suggested video of your competitor? This presentation takes a unique look at SEO channel success and proposes the theory that suggested video results can be more powerful than youtube search results. Mike Bryant is a Digital Marketing Coordinator for Page One Power.

1. SEO
A Case Study by Mike Bryant
#DigitalOlympus @MichaelRo22ss

2. 2006

4. I Joined April 1st, 2007

5. I like to hang out here

6. and here

9. The Home Page: Logged In
Remember this page for later.

10. The Subscriptions Page
Seriously!

11. 4-5 Same Channel Videos in Suggested Side Bar: Prime Real Estate!
Below the fold there’s even more.

12. What the !?!

13. Welcome to the Superhero & Princess Genre
• Spiderman and Elsa rule this Kingdom
• Primarily silent films
• Consistency in Theme at high frequency (five videos per week)
• A channel can be self sustaining in only 7 weeks time
• YouTube search ranking is NOT a key factor
#DigitalOlympus @MichaelRo22ss

15. First month starts slow

16. First month starts slow

17. Where is it coming from?
Not from search

18. 2nd month starts slow

19. 7th week SPIKES!
8th week EXPLODES!

20. Which Videos?

23. Feeding itself

24. 2nd best
Newest

25. All in five months!

26. Theorized Formula:
1. Trending Topic or Competitor’s Content
2. Skyskraper Technique:
a. Make it your own
b. Make it better
c. More Relevant & Up To Date
3. Continue Cherry Picking
#DigitalOlympus @MichaelRo22ss

27. Browse Features?

28. I told you to remember!

29. The Home Page: Logged In
Remember this page for later.

30. 30% Total Views!

31. Lastly: search

32. Whatever a spider can

34. I’m Not
Done Yet!
#DigitalOlympus @MichaelRo22ss

36. Suggested?

37. Suggested?

39. Feeding itself

40. Newest
Top 3

41. My Challenge:
● Go make some videos
● Try this formula for 8 weeks
● Prove me wrong
#DigitalOlympus @MichaelRo22ss

42. Thank You :)
#DigitalOlympus @MichaelRo22ss