Short introduction to Strategy of Giving.

1. O F

2. O F
Oh sh*t!
Not another quot;newquot; strategy!?!

3. WWW.STRATEGY of G I V I N G . C O M
STRATEGY GIVING
OF
...enhances your company's
R&D performance.

4. WWW.STRATEGY of G I V I N G . C O M
STRATEGY GIVING
OF
...brightens your brand like
nothing you've seen before.

5. WWW.STRATEGY of G I V I N G . C O M
STRATEGY GIVING
OF
...makes your company
the most desired place to work.

6. WWW.STRATEGY of G I V I N G . C O M
ALL THIS BY GIVING
THINGS AWAY FOR FREE.

7. WWW.STRATEGY of G I V I N G . C O M
ALL THIS BY GIVING
THINGS AWAY FOR FREE.
This is bulls**t!
Nothing is free!

8. WWW.STRATEGY of G I V I N G . C O M
All you need
is an open mind.

9. WWW.STRATEGY of G I V I N G . C O M
All you need
is an open mind.
Are you saying
companies shou
give something ld
for free?
Why? Why? W
hy?

10. WWW.STRATEGY of G I V I N G . C O M
It's Good For
Business.

11. WWW.STRATEGY of G I V I N G . C O M
It's Good For
Business.
Yeah, right!
Who does that?
Seriously...

12. WWW.STRATEGY of G I V I N G . C O M
Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
NewsGator, 37signals...

13. WWW.STRATEGY of G I V I N G . C O M
Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
And
NewsGator, 37signals... mour
y
ama!

14. WWW.STRATEGY of G I V I N G . C O M
HOW IT WORKS:
Giving something valuable for free
creates a motion.
All you have to do is
guide that motion into
something more valuable.
Simple.

15. WWW.STRATEGY of G I V I N G . C O M
HOW IT WORKS:
Giving something valuable for free
creates a motion.
All you have to do is
guide that motion into
something more valuable.
me the
Show Simple. money!

16. WWW.STRATEGY of G I V I N G . C O M
EXAMPLE:
How did Google become
the superpower of the web?

17. WWW.STRATEGY of G I V I N G . C O M
EXAMPLE:
How did Google become
the superpower of the web?
By giving its users everything for free.
And directing that created
motion into something profitable.

18. WWW.STRATEGY of G I V I N G . C O M
THIS IS THE THEORY:

19. WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
A traditional way for reaching your vision
means a lot of R&D, footwork, marketing, etc.

20. WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
Strategy of Giving uses the customer as
a lever for reaching the vision.

21. WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
All you have to do is find out what
the customer really needs. And then you give him that.

22. WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
But not only that. You also give him things that guide
him to make your vision come true.

23. WWW.STRATEGY of G I V I N G . C O M
Z
COMPANY
NOW X Y COMPANY'S
VISION
And all this in simple math:
X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior
X=Z+Y

24. WWW.STRATEGY of G I V I N G . C O M
Z
The book: Strategy of Giving
COMPANY
NOW X COMPANY'S
VISION
will explain this in more detail. Y
And all this in simple math:
Z=Customer's needs, X=Your Gift, Y=Change in customers behavior
X=Z+Y

25. WWW.STRATEGY of G I V I N G . C O M
Z
The book: Strategy of Giving
COMPANY
NOW X COMPANY'S
VISION
will explain this in more detail. Y
And now comes the p
And all this in simple math: art when
they try to sell you s in customers behavior
Z=Customer's needs, X=Your Gift, Y=Change om
ething...
Look Out!
X=Z+Y

26. WWW.STRATEGY of G I V I N G . C O M
GO TO OUR WEBSITE AND
DOWNLOAD THE BOOK.
FOR FREE.

27. WWW.STRATEGY of G I V I N G . C O M
For free?

28. WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.

29. WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!

30. WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!
NONE.

31. WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!
NONE.
Cross your heart and hope to die...

32. WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!
NONE.
Cross your heart and hope to die...
SHUT UP.

33. WWW.STRATEGY of G I V I N G . C O M