In How Many
Ways Can People
and Content
Interact?
(On the web)
B Y M I I K K A L E I N O N E N

Nine?

35?

2134?

Million?

Over
5trillion?

Lets see.

CONTENT
search
People can
content.

CONTENT
create
People can
or modify content.

CONTENT
receive
People can
content.

Yes.
The answer is
3.

Yes.
The answer is
3.
All websites are
combinations of
these three.

GOOGLE
CONTENT
CONTENT
CONTENT
CONTENT

CONTENT
CONTENT
Receiving
CONTENT
Creating
Searching

People are the
same.
But content is
different.
In what way?

CONTENT
Dead content
Often old, not moving on it's own, fading away.
(For example: Old school web sites)

CONTENT
Zombie content
Looks like it's alive, but...
(For example: Newsletters, RSS feeds)

CONTENT
Living content
Fresh! Growing, transforming.
(For example: discussions, comments, blogs)

CONTENT
Living content
Fresh! Growing, transforming.
(For example: discussions, comments, blogs)
But in the end everything dies.

What's Your
Content like?

GOODMACHINE
PROJECT
B Y M I I K K A L E I N O N E N