BETA
UNBOXING
the
WORLDof
MOTIVES
What motivates us in the future as employees,
citizens and consumers?
B Y M I I K K A L E I N O N E N

This is the
WORLD
of human
MOTIVES.

It can be
devided
in two.

IMMATERIAL
MOTIVES
MATERIAL
MOTIVES

For example:
Maslow's Hierarchy of Needs
Self-actualization
Esteem
Love and belonging
Safety needs
Physiological needs

IMMATERIAL
MATERIAL

Defining
Qualities?

Scarcity

Abundance
Scarcity

Are raw materials
a limited resource?

Are ideas a limited
resource?
Are raw materials
a limited resource?

Business models for
1920's

Business models for
2020's
Business models for
1920's

Fundaments of Scarcity Strategy:

Fundaments of Scarcity Strategy:
1 Gather

Fundaments of Scarcity Strategy:
2 Protect

Fundaments of Scarcity Strategy:
3 Repeat

Fundaments of Abundance Strategy:
1 Trust

Fundaments of Abundance Strategy:
2 Share

Fundaments of Abundance Strategy:
3 Combine

How can
companies learn
to work in the
contradiction of
abundance and
scarcity?

MOTIVE
PROFILING
in the world of
ABUNDANCE
AND
SCARCITY

People People
want to want to
protect create
what is new.
valuable.

People are motivated on three levels:

People are motivated on three levels:
Me

People are motivated on three levels:
Me and
my group
Me

People are motivated on three levels:
Me and
the world
Me and
my group
Me

Me and
the world
Me and
my group
Me
Maintaining Creating

FOR EXAMPLE:
Me and Environmental Revolutionary
Thinking Creativity
the world
Me and
my group Well-being Status
Me Health Wealth
Maintaining Creating

MOTIVE
PROFILE Some examples
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Someone with a sudden illness
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Successful startup
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Someone with financial problems
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Bonus rewarding plans
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE
Me and How can
the world
companies
use motive
Me and profiling?
my group
Me
Maintaining Creating

MOTIVE FOR EXAMPLE:
PROFILE
Me and
the world
True creativity lives here.
Me and To tap into this resource
my group companies have to learn to
motive their personnel
the right way.
Me
Maintaining Creating

MOTIVE
PROFILE Company strategy profiling
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Company strategy profiling
Management view:
"This is how we think our
strategy motivates our people."
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Company strategy profiling
Management view:
"This is how we think our
strategy motivates our people."
Me and
the world
Employee view:
"This is how the strategy
Me and motivates us."
my group
Me
Maintaining Creating

MOTIVE
PROFILE Recruiting
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Recruiting
Me and
the world
Me and
my group
Desired
Me profile.
Maintaining Creating

MOTIVE
PROFILE Recruiting
Me and Applicant
the world profile.
Me and
my group
Desired
Me profile.
Maintaining Creating

MOTIVE
PROFILE Company creativity mapping
Me and
the world
Me and
my group
Me
Maintaining Creating

MOTIVE FOR EXAMPLE:
PROFILE
Social status lives here.
To sell luxury products you
Me and have to motivate your
the world customers here.
Me and
my group
Me
Maintaining Creating

MOTIVE
PROFILE Company social motivator maps
Me and
the world
Goal
Me and
my group
Present
Me
Maintaining Creating

Abundance
Scarcity

IMMATERIAL
MOTIVES
MATERIAL
MOTIVES

PROJECT
GOODMACHINE
B Y M I I K K A L E I N O N E N