1. WAYS
WEBSITES CAN
4
MAKE PROFIT
B Y M I I K K A L E I N O N E N

2. BASED ON
W W W . S T R A T E G Y O F G I V I N G . C O M

3. WWW.STRATEGY of G I V I N G . C O M
User Website

4. WWW.STRATEGY of G I V I N G . C O M
Website has to give
something to its user.

5. WWW.STRATEGY of G I V I N G . C O M
Giving generates
motion in the user.

6. WWW.STRATEGY of G I V I N G . C O M
The given service needs
to have elements that will
direct the motion.

7. WWW.STRATEGY of G I V I N G . C O M
Giving gets strategic when
motion is directed into directions
that are useful for the service.

8. WWW.STRATEGY of G I V I N G . C O M
1
1
User’s perception
of the giver changes
in a desired way.

9. WWW.STRATEGY of G I V I N G . C O M
2
2
User takes part in
production, development
and marketing of services.

10. WWW.STRATEGY of G I V I N G . C O M
Non-free
services

11. WWW.STRATEGY of G I V I N G . C O M
3
3
User wants to pay
for additional services.

12. WWW.STRATEGY of G I V I N G . C O M
Partner
company

13. WWW.STRATEGY of G I V I N G . C O M
4
User comes across
the offerings of partner
4
companies.

14. WWW.STRATEGY of G I V I N G . C O M
This is explained in more
datail on next slides.

15. WWW.STRATEGY of G I V I N G . C O M
3
easy steps for a web service
to build a natural partnerships.

16. WWW.STRATEGY of G I V I N G . C O M
1
Web service promises
to give partner company
something useful.

17. WWW.STRATEGY of G I V I N G . C O M

18. WWW.STRATEGY of G I V I N G . C O M
2
Company gives
individual service user
something useful.

19. WWW.STRATEGY of G I V I N G . C O M

20. WWW.STRATEGY of G I V I N G . C O M
3
User gives company
something useful.

21. WWW.STRATEGY of G I V I N G . C O M
Simple.

22. DOWNLOAD THE FREE BOOK:
WWW.STRATEGY of G I V I N G . C O M