Mobile first, content creation, search engine bots... 2 members of the liligo.com SEO & Content Marketing team will explain, with practical examples and real experiences, how they build synergies between SEO and Product development.
1. How to create a love story
between SEO & Product
Miguel Miranda & Thomas Kieffer
Startup Safary Budapest 2018
2. Who are we?
Miguel Miranda
SEO & Content Marketing
From Spain
Working at Liligo for 5 years
Thomas Kieffer
SEO Content Editor
From France
Working at Liligo for 1 year
3. Meta search engine since 2006
#1 in France
Compare:
➔ Flights
➔ Car rental
➔ Hotels
➔ Trains, Buses, Car-sharing
What is liligo?
4. ➔ Budapest: 45 people
➔ Barcelona: 6 people
➔ Paris: 8 people
Where are we?
41. We integrate product way of thinking
into SEO improvement
But how?
Content: the Liligo case
42. Testing the CTR (Click
Through Rate):
Multivariate meta title
testing
Content: the Liligo case
43. How did we do it?
➔ 2 groups of 10 URLs
➔ Same number of impressions
➔ 2 variations:
◆ Original meta title
◆ New meta title
Content: the Liligo case
44. Why the meta title?
➔ Product:
◆ First contact with customers
◆ Putting the advantage of the service in
front
Content: the Liligo case
45. Why the meta title?
➔ SEO:
◆ Main keyword has to appear in the
title
◆ Controlling the length
◆ Ranking factor
Content: the Liligo case
47. Variable 1 (original):
➔ Long title
➔ No advantages put on front
➔ Too simple punctuation
➔ Not customer friendly
Content: the Liligo case
48. Variable 2 (new):
➔ Short and straight forward title
➔ Advantages put on front (price)
➔ Simple punctuation but with clear branding
➔ Customer friendly
Content: the Liligo case
49. Results after few weeks:
➔ Variable 2 increase by
20% vs. Variable 1
Content: the Liligo case
50. What did we learn from this test?
Content: the Liligo case
small details can make
BIG DIFFERENCES!
51. A love story is possible
between SEO and Product!