Robin Ray-Howett is the CTO of ReThink. The document discusses how businesses can balance focusing on reducing costs, improving productivity, and increasing flexibility while also nurturing identity, creating the future, and managing the business. It emphasizes embracing creative leadership, driving serial mastery, and extending peripheral vision to create the space for change.

1. Robin Ray-Howett
CTO
ReThink
Business Impact

2. IMPACT
12/13/2012 2
Reduce
costs
Improve
productivity
Increase
flexibility
Accelerate
innovation

3. CREDIBILITY
12/13/2012 3
Digital Creative
Repeatedly built top
performing teams and
talent
One of the Top
Enterprise Strategy
and Architecture
Businesses in
Microsoft.
Connected the worlds
largest gold producer,
across 25 countries
and 80 000
employees.
Entrepreneur Optimist

4. Food for Thought
Things To Think About

5. V.U.C.A

6. VOLATILE

7. UNCERTAIN

8. COMPLEX

9. AMBIGUOUS

10. STRATEGY as
we know it
IS DEAD
• Who really knows what's going
to happen?
• How stable is your strategy
anyway?
• There are too many moving
parts, subject to change, to
consider when long-range
planning.
• It is easier to plan for next
week, than it is to plan for next
year.
• Top 10 Most competitive
countries are developed**
• BUT GDP growth rate is 3x in
Emerging Markets.
• Learn from Emerging Markets*
• Plan less
• Execute More
• Stay in permanent Beta Mode
• Execution as Strategy
*Execution as Strategy, Mauro F. Guillèn, Harvard Business Review, October 2012
** Global Competitiveness Report 2012-2013, WEF

11. MARKETING as
we know it
IS DEAD
• Very little is truly “New”
• Unique Selling Proposition is
from the 1960s.
• Emotional Selling Proposition
is for today.
• Its not about products and
services
• It is not one-directional
• You are competing for peoples
attention
• Its not about talking to, BUT
with customers and employees.
• Its not creating campaigns, BUT
is about creating movements.
• It is about creating memorable
experiences
• It is about co-creation.
• People are exposed to 30 000
brands and 4000 messages
weekly.
• It is about maximum
engagement.

12. PLAN.
BUILD.
RUN.
=ENABLE
IS Dying
• Most IT departments spend
70% of their time & resources
on plan, build, run.
• This is why many IT
departments are not seen as
strategic partners because of
the competencies they have
focused on building.
• It is not primarily about IT
innovation.
• Within the next 5 years, up to
50% of IT workloads will shift to
the cloud.
• The new IT department value
proposition emphasizes
innovation and business value.
• Exploit
• Commit
• It is about business model
innovation through IT.

13. Balance
The Way Forward

14. BALANCE
YOUR FOCUS
12/13/2012 15
What We Do
Where We Are
Going
Who We Are
Nurture
Identity
Create the
Future
Manage
the
BusinessTHE
VIABLE SYSTEMS MODEL
Stafford Beer

15. The process of the development of
the distinct personality of an
organisation
NURTURE
IDENTITY
12/13/2012 16
Create a Movement Create Experiences Celebrate
Craftsmanship
Culture of Innovation

16. Sight
Sound
Touch
Taste
Motion
12/13/2012 17

17. New Paradigm for Solutions

18. Social
Learning
12/13/2012 19
Uploaded IP
per Month
11,881
+34% YoY
Total
Memberships
43,781
+23% YoY
2005 2012
Total
Memberships
0
Uploaded IP
per Month
0
WW
Communities
Campus
KM Analytics
Community
Membership
KM Assessment
& Planning
Recognition
Community
Events

19. 12/13/2012 20
Cultivate
Innovation
Incremental Conceptual

20. Business Requires Yet Resists
Change.
MANAGE
THE
BUSINESS
12/13/2012 21
Provide Clarity and
Execution as Strategy
Create the Space for
Change
Make Data informed
Decisions
Reimagine Solution
Enactment

21. Be Open
12/13/2012 22

22. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or
other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must
respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided
after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION
Lead vs. Lag Measures
12/13/2012 23
Knowledge
Management
Metric
Innovation
Metric
Transformation
Metric
LAG MEASURE
MEASURES THE
GOAL
LEAD MEASURE
MEASURES
SOMETHING
THAT LEADS TO
THE GOAL

23. Business
Intelligence
for IT
12/13/2012 24
How much does each
IT service cost?
What is Trending your
Organisation?
What level of Maturity
is your enterprise
architecture?
How are people actual
using your
applications and
services?

24. The future is already here, it is just
unevenly distributed, William Gibson.
CREATE
THE
FUTURE
12/13/2012 26
Embrace Creative
Leadership
Drive Serial Mastery Extend your
peripheral vision
From Consumption to
Production

25. Have a Dream
12/13/2012 27

26. Develop New
Competencies
12/13/2012 28
Centres of Excellence
Chief Culture Officer
Chief Innovation Officer
Chief KM Officer
Data Scientist
Cloud Architect
Exploit and Commit

27. Cultivate
Networks
12/13/2012 29

28. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or
other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must
respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided
after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION
New World of Work
12/13/2012 30

29. KEY TAKE AWAYS

30. Your Microsoft
Canvass
12/13/2012 32

31. 12/13/2012 33
Embrace Creative
Leadership
Drive Serial Mastery Extend your
peripheral vision
From Consumption
to Production
Provide Clarity and
Execution as
Strategy
Create the Space for
Change
Make Data informed
Decisions
Reimagine Solution
Enactment
Create a Movement Create Experiences Celebrate
Craftsmanship
Culture

32. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or
other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must
respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided
after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION
Contact
Robin Ray-Howett
CTO
robinrh@Microsoft.com
www.microsoft.com/microsoftservices

33. Robin Ray-Howett
CTO
ReThink
Business Impact