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Der Hund an der digitalen Leine - tractive
1. PET WEARABLES
Big Pet Data
Der Hund an der digitalen Leine
FutureDecoded, April 21st 2016
Michael Hurnaus, CEO Tractive
#fdAustria
2. Confidential 2
Pets are our
passion
Tractive builds apps, pet
wearbales and a social media
platform to create an ecosystem for
pet owners and pet lovers.
24. 24Confidential
What Tractive knows
about pets & their
owners:
name, age, birthday, breed, type of pet, number of pets, pet
health data, pet activity data, photos, arrival of new pets, loss
of pets, location, allergies, vaccinations, size, weight…
owner name & email, language, location, gender…
25. 25Confidential
How Tractive addresses
potential customers
• targeted trigger emails
• push notifications directly on the users cell phone
• personalized in-app messages
• targeted social network campaigns
• non-branded Facebook Pages
26. 26Confidential
Re-target Visitors
• Address app-users with social media campaigns
• Direct them to the Tractive website
• Re-target visitors based on behavior
• Measure Conversions
• Track user journey
27. 27Confidential
Marketing (for growth)
• Bing Ads, Google Ads, Twitter, Pinterest, ...
• Affiliates
• Influencer Marketing
• Blog
• Cross-Selling / Cross-Marketing Apps
• Know your CAC and CLV
• Almost NO offline marketing
28. 28Confidential
Summary
• Marketing is more than Banners and paid Ads
• Levarage the power of apps
• Fill your funnel with app users
• Build an addressable customer base
• Cross-Sell free apps (it is inexpensive!)
• Data is king
• The obvious business model might not be visible
immediately
29. PETS ARE OUR PASSION
Contact Information
Tractive GmbH
Randlstraße 18a
4061 Pasching
Austria
Office[at]tractive.com
www.tractive.com
Q&A