By Martin Lindner. The Environment we're living, working and learning in is changing. Information becomes microcontent, small pieces loosely joined - and undbundled, re-mixed, aggregated, mashed-up and reloaded into the circulation.
20. David Weinberger, 2002 Small Pieces Loosely Joined “ The Web is a mess, as organized as an orgy. … a collection of ideas, none longer than can fit on a single screen. … small nuggets pointing to more small nuggets.”
21. Web 2.0 is a micromedia environment, low-tech, messy, distributed, based on (nearly) ubiquitous computing, predecessor of an upcoming information ecology . made out of microcontent chunks
22. Web 2.0 is not just about new technologies & applications.
23. Web 2.0 is not just about new market opportunities.
24. Web 2.0 is not just about new ways of transmitting new types of media content.
25. Web 2.0 is not just about people communicating in new social networks.
49. “ Men are suddenly nomadic gatherers of knowledge, … informed as never before, free from fragmentary specialism as never before – but also involved as never before.” Marshall McLuhan Understanding Media (1964):
57. MICROSOFT OFFICE FILES & DOCUMENTS FIXED-LINE TELEPHONY DESKTOP APPLICATIONS Subject Position (last millenium)
58. MICROCONTENT discovered in 2001 GOOGLE SHREDDERING MACROCONTENT PC GOING MOBILE MOBILE PHONES EXPLOSION OF THE E-MAIL INBOX 2000/2005: MS Office exploded
59. MICROCONTENT discovered in 2001 2000/2005: MS Office exploded MULTITASKING ATTENTION DEFICIT TRAIT LIFE INTER-RUPTED
64. Umair Haque (2005), The New Economy of Media Micromedia, Connected Consumption, and the Snowball Effect
65. The explosion of digital micromedia puts an end to Mass Media as we know it. www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.
66. Microchunks result from the “unbundling of traditional media goods” like news, albums, books … www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.
68. “ Attention costs dominate production costs, because technology ends production, distribution, and retail scarcity: The more a microchunk is consumed the more value is added …” Umair Haque (2005), The New Economy of Media.
72. Lev Manovich (2000), Macromedia and Micro-media “ Media technologies seem typically to move in one direction : ‘more’ . More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net
73. … but why would people then want to play games on a tiny phone screen? or texting? or moblogging?
74. Lev Manovich (2000), Macromedia and Micro-media “ While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media .” www.manovich.net
75. Lev Manovich (2000), Macromedia and Micro-media And it will not go away : “ Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.” www.manovich.net
76. “ Cool Media”: Low definition media for casual attention Marshall McLuhan Understanding Media (1964):
81. “ We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet.“ Anil Dash, 2002 Introducing the Microcontent Client
82. … memes : replicating units of cultural information
83. self-contained: the smallest unit of meaning / communication that can stand for itself (in the human mind & attention span) 1 Anil Dash‘s microcontent definition (paraphrase): Human processed information
84. elementary: individually addressable to be easily re-used and re-mixed by human users Anil Dash‘s microcontent definition (paraphrase): Human processed information 2
85. appropriately formatted … to work as building blocks in different cultural patterns and individual mindsets 3 Anil Dash‘s microcontent definition (paraphrase): Human processed information
86. self-contained: some relation to object oriented programming, as used e.g. in AJAX and Ruby On Rails development … Anil Dash‘s microcontent definition (paraphrase): Computer processed information 1
87. elementary individually addressable to be easily re-used and re-mixed by the application 2 Anil Dash‘s microcontent definition (paraphrase): Computer processed information
88. appropriate format: appropriately formatted for integration in different applications and services – „ platform-agnostic“ „Microcontent is information set free.“ 3 Anil Dash‘s microcontent definition (paraphrase): Computer processed information
89. Microcontent is a complex feedback phenomenon. It cannot be reduced – neither to software nor to humans.
91. Web 2.0 is about semantic clouds and lifestreams
92. In micromedia environments, knowledge takes on the form of clouds . (Microcontent being something like small drops of vapor.) “ Personal Info Cloud ” Thomas Vander Wal, 2005 www.vanderwal.net
94. „… all kinds of information chunks in our digital life take on the form of digital lifestreams …“ “… leaving behind a stream-shaped cyberbody, like an aircraft's contrail , as we go.” David Gelernter, 2000: The Second Coming – A Manifesto
95. “ We’re falling into [processes] that … imperceptibly deepen, like furrows worn into a stone hallway by the traffic of slippers.” David Weinberger, 2002 Small Pieces Loosely Joined