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What Would the Community Manager Do?


 Web 2.0 Expo, SF
   April 1, 2009
   Micki Krimmel
   @mickipedia
    #WWCMD
#WWCMD

“Scenario: CEO has to do layoffs. #WWCMD”
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
creators
   empathizers
pattern recognizers
 meaning makers
“Markets are
Conversations”
?
?
What is a Community
     Manager?
Web Strategy
by Jeremiah
web-strategist.com/blog



  The Four Tenets
       of the
Community Manager




                                         Photo by Laughing Squid
                          http://www.flickr.com/photos/laughingsquid/462007028/
listening
Community   customer service
            solving needs
 Advocate   true to vision
PR
  Brand      events & panels
             participate
Evangelist
             vision/personality
shape editorial
                new media tools
Communication   responsive
                2 way street
actively seek input
Gathers   build relationships
          ask questions
 input
          report feedback
creators
   empathizers
pattern recognizers
 meaning makers
community advocate   empathizers
brand evangelist     meaning makers
communication        creators
gathers input        pattern recognizers
?
?
How to Hire a Community
       Manager?
Your Biggest Fan
Autonomy
  Authority
  Agency
Accountability
?
?
What if Everone was a
Community Manager?
“The Biggest Business Blunders
      Ever,” Forbes.com
WWCMD?
                Gather Input




“The Biggest Business Blunders
      Ever,” Forbes.com
How can I:
spread message?
convince people?
control message?
How can I:
 serve my community?
discover what they want?
   include in success?
trashy dating site
trashy dating site
search.twitter.com #WWCMD
What Would the Community Manager Do?
search.twitter.com #WWCMD
 What Would the Community Manager Do?



community advocate   empathizers
brand evangelist     meaning makers
communication        creators
gathers input        pattern recognizers
What Would the Community Manager Do?


 Web 2.0 Expo, SF
   April 1, 2009
   Micki Krimmel
   @mickipedia
    #WWCMD

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