Building Trust Online, Sharing Stuff Offline
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Sharing content on the web is old news. The new wave of web/mobile applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable? Micki Krimmel, Founder of NeighborGoods.net, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.
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Building Trust Online, Sharing Stuff Offline
- 1. Building Trust Online, Sharing Offline Thursday, March 31, 2011
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- 3. The average power drill gets used for 12 mintues in its entire lifetime. Thursday, March 31, 2011
- 4. Thursday, March 31, 2011
- 5. Collaborative Consumption ...the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented in ways relevant to the Facebook age. Thursday, March 31, 2011
- 6. The Trust Hormone, Scientific American June 2008 Thursday, March 31, 2011
- 7. Thursday, March 31, 2011
- 8. •Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economy The Trust Hormone, Scientific American June 2008 Thursday, March 31, 2011
- 9. jordanmac101 Thursday, March 31, 2011
- 10. Thursday, March 31, 2011
- 11. srippon Thursday, March 31, 2011
- 12. Social Media is Social Bombardier Thursday, March 31, 2011
- 13. The New Sharing Economy study published by Latitude Research & Shareable.net 78% felt that sharing online has made them more open to the idea of sharing with strangers. Text 75% predicted that their offline sharing will increase in the next 5 years. Thursday, March 31, 2011
- 14. Photo by Cris Dobbins Thursday, March 31, 2011
- 15. Trust • VULNERABILITY - the willingness of one party (trustor) to be vulnerable to the actions of another party (trustee); • CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor • RISK of harm to the trustor if the trustee will not behave accordingly; and • LACK OF CONTROL - the absence of trustor's enforcement or control over actions performed by the trustee. Thursday, March 31, 2011
- 16. Trust • VULNERABILITY - the willingness of one party (trustor) to be vulnerable to the actions of another party (trustee); • CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor • RISK of harm to the trustor if the trustee will not behave accordingly; and • LACK OF CONTROL - the absence of trustor's enforcement or control over actions performed by the trustee. Thursday, March 31, 2011
- 18. What is most important to building trust in a sharing community? Thursday, March 31, 2011
- 19. 1. The belief that people are inherently trustworthy. People are fundamentally good and trusting. Christopher Lukezik Marketing Thursday, March 31, 2011
- 20. Thursday, March 31, 2011
- 21. 2. Social Profiles Thursday, March 31, 2011
- 22. 2. Social Profiles People who use RelayRides love that the car belongs to a real person. Shelby Clark Founder & CEO Thursday, March 31, 2011
- 23. 3. Peer Reviews Thursday, March 31, 2011
- 24. Thursday, March 31, 2011
- 25. 4. Tribes / Groups People are tribal. We are working with smaller networks so we can leverage trust that already exists. John Zimmer Founder & COO Thursday, March 31, 2011
- 26. Thursday, March 31, 2011
- 27. Thursday, March 31, 2011
- 28. 5. Reduce Friction Make the hard stuff easy Micki Krimmel Founder & CEO Thursday, March 31, 2011
- 29. Thursday, March 31, 2011
- 30. Thursday, March 31, 2011
- 31. Building Trust Online, Sharing Offline 1. The belief that people are inherently trustworthy. 2. Social Profiles 3. Peer Reviews 4. Tribes / Groups 5. Reduce friction Thursday, March 31, 2011
- 32. Trust provides access, wealth and freedom. When you build a community and you commit to them, the world opens up to you. Neal Gorenflo Founder & Publisher Thursday, March 31, 2011
- 33. jordanmac101 Thursday, March 31, 2011
- 34. Micki Krimmel Founder & CEO micki@neighborgoods.net Thursday, March 31, 2011