Vision on Mobile Strategy and Mobile Application development. Copyright, Appsolute Value

1. Appsolute Value’s Strategy Gig: The Mobile Strategy Triangles
Again the Brick and Mortar players and even the pure Internet players are now being challenged
by Digital Disruptors. Web has become legacy and the multi-digital disruptors have taken a
mobile-first strategy (e.g. Google) and defined strategies around Apps & Devices.
Digital disruptors are taking advantages of new platforms (Social & Mobile), tools (incl. big data
analytics and clouds), new relationships (interactive), new thinking (outside-in vs. inside-out) and
new strategic drivers (context, participation). In doing so they disrupt markets, gain competitive
edge, get (re)connected to their customers and save costs. And within faster development times,
steep business growth lines upward, controlled TCO (totals cost of ownership) and greater impact
on the customer experience than any of this that came before.
Every industry is impacted and so is your organization. In your organization IT and marketing are
most affected by these new ways of doing business. With billions of apps already available and
lots of devices you it will be hard to be in control. The outside-in forces disrupt and there is a need
for Strategy.
The Mobile Strategy Triangles
The first is the organizational triangle
To become a leader in digital disruption, there
is a need for strategy. However there is
confusion all around what makes a good
mobile strategy!? With the right mobile
strategy you get a leader in disruption rather
than letting you disrupted by others who then
let you sail the red oceans.
There are two triangles you have to keep in
mind whilst starting your Strategy Redefine:
Appsolute Value, © 2013 All Rights Reserved

2. The second is a more technological triangle fixes. Marketers, while rebranding, can
use design-led engineering.
4. Scale to a World of Apps. Apps are your
new faces of business. They connect your
customer, they connect your machines
(including TV’s, Fridges, Electric
Appliances, etc). The downside of giving
power to a new breed of appmakers is
that there is an almost religious battle
ongoing between app developers. All of
them telling you why HTML 5, Native or
Multi-platform is better. At Appsolute
Value we make Art of Apps, not war…
Here are some top 6 high-level strategy
perspectives in a do’s and don’ts format
(based on the 6 triangles perspectives + 1
Bonus):
1. Re-connect to your customers and
employees. Platform is the keyword here.
A brand app in the Appstore is not 5. Business Apps (rendering functionality to
enough. Also do not extend the web into customer facing or enterprise apps)
a variety number of form factors. You require data to become functional.
should not extrapolate your old business Therefore you need to integrate. Your
models on a new digital channel. Learn solution architecture requires various new
and understand why mobile is different. architecture principles. Steer towards
app-internet architecture.
2. You understand mobile better (and then
also your customer) if you find new 6. Open up and manage your Own. Great if
services or make them more intuitive. Just you have your apps in Stores. Preferably
adding a new experience to your your own. Your mobile customers are
customer journey can make a difference. shopping again and your people work
If you want to go further don’t push efficiently again. Well done. Now think
anymore since most business lost or also how you going to manage all this and
losing control. You need to pull. Bring control your total cost of ownership.
your services to customers (and
7. Power to New Mavericks: Design-led
employees) there where they are….out
engineering, scrum teams, agile way of
there on those mobile (and social)
working, Art of Apps. All new working
platforms and on smart devices!
paradigms making your company to
3. Redesign based on a zen of tasks, don’t transform. Make sure to create a mobile
concentrate on business processes. center with the new blood groups. They
Simplify your business, create mobile- can help you in creating great apps and
Appsolute Value, © 2013 All Rights Reserved |2

3. turn them into weapons of mass digital concentrate on efficiency using employee-
consumerism. facing enterprise apps.
They concentrate on just the layer below the
touch point-layer, mapping out emotional
(and intuitive) processes to find feel-good
moments, moments of truth and pain points.
And so they use Apps for a zen of tasks.
Zen of Tasks and Outside-In Making services externally and internally
functional by using apps (and smart devices)
we call this ‘Appifying your Business’.
With traditional business models with
traditional software, many companies had a
luxury since IT and marketing where able to
push products and services into the market
which they controlled and they thought it will
be best for customer and employee well-
being. An inside-out way of thinking and
working.
Staff redevelopment (bonus perspective no.
Business processes are left-over of the inside-
7) is required since the new faces of business
out organization. They are brittle and mostly
are defined by mobile designers and mobile
hardwired into back-end applications.
developers. Here at Appsolute Value, power is
Traditional software requires long to the mobile developers and mobile
development cycles, is complex and expensive designers since they create and take output of
to maintain. (Business) Apps require simplicity devices and systems to convert in business
and are task-oriented and bring certain value.
services (but not all!) fast to your customer
(or employee), out there on one of the many
platforms (OS + device).
Business value that allows your business to
reconnect to those customers out there on
platforms (like iOS, Android and also
From an organizational angle, digital Facebook, Groupon, etc) or satisfying
disruptors using Business Apps (rendering employees who just want to work anywhere,
business functionality) and having had the anytime executing their task simple and fast
smell of success, therefore start to
Appsolute Value, © 2013 All Rights Reserved |3

4. (like Evernote, Whatsapp, Yammer and
dropbox ).
On our way to the Internet of Things, app
development will also extend further into API
development. API’s enable your organization
to (re)connect to your business partners,
other (mobile) customers and more machines
Solution: Mobile Mavericks & Some of our gigs can be found at our website.
Art of Apps www.mobilesolutionsnetwork.com
If you want to sit back and watch a video. Go
Mobile is our passion. Mobile is about apps to our YouTube channel
and devices. www.youtube.com/appsolutevalue
However it is not only about technology, it is If you want to share something interesting
also about experienced people with passion, with us on mobile. We are very interested
knowhow and a different mindset. As mobile since we can’t know everything about billions
mavericks we bring you Art of Apps. Our of Apps, right?! So pin it at
specialty is multi-platform.
www.pinterest.com/appsolutevalue
We believe business apps and the strategic
That‘s all you can find on the web about us.
perspectives are served well with a cross-
For all the rest we are pure mobile. Oh, you
platform approach. We also acknowledge that
want to like us, use your smart phone, just
every company is different and everyone has
call. You don’t want to tell it to us out loud…
different perceptions about ‘Art’.
send us an email:
Companies looking to manage their growing
number of apps & devices require new mobile
management services to implement. We work
with enhanced MAM (mobile apps
management) tools and MDM (mobile device
management) tools.
References – Pure Mobile
Appsolute Value successfully performed the
Art of Apps at several medium and large
organizations in Europe and North America.
You can be next.
Appsolute Value, © 2013 All Rights Reserved |4