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K Performance Kwanko
1.
Copyright © 2014
Tous droits réservés k-performance GET READY, ADVERTISE, PERFORM!
2.
Copyright © 2014
Tous droits réservés k-performance AGENDA kwanko 01 K-Branding& K-Traffic 02 K-Apps 03 K-Lead 04 K-Phone 05 K-Store 06 K-Sales 07
3.
Copyright © 2014
Tous droits réservés k-performance Kwanko 01
4.
Copyright © 2014
Tous droits réservés k-performance 4 KWANKO, THE PARTNER FOR YOUR CROSS-CHANNEL E-MARKETING CAMPAIGNS
5.
Copyright © 2014
Tous droits réservés k-performance 1ST CROSS-CANAL PLAYER IN PERFORMANCE MARKETING IN EUROPE AND LATIN AMERICA 5 NETAFFILIATION SWELEN THE RELIABILITYof a key playerin Online Performance Marketing THE INNOVATIONof a pioneerinMobile Advertising A team of 180 membersin 17 countries 7 foreignoffices : ES, PT, IT, DE, PL, BR, TK EmergingcompanyAward-Ernst&Young ACEPI Award(Portugal) Digital marketing
6.
Copyright © 2014
Tous droits réservés k-performance 6 AN INTERNATIONAL NETWORK OF EDITORS •France75 000 publishers •Belgium3 000 publishers •The Netherlands2 000 publishers •Italy3 800 publishers •Portugal 11 000 publishers •Spain 6 500 publishers •UK 1 500 publishers •Poland3 000 publishers •Germany1 500 publishers •Turkey150 publishers •Russia1500publishers •Scandinavia250 publishers •CzechRepublic300 publishers •Brazil7 000 publishers •Mexico200 publishers •Argentina150 publishers •OtherLatin American countries 120 publishers
7.
Copyright © 2014
Tous droits réservés k-performance 7 PUBLISHERS VERTICALS Online contests Retargeting Display web/ mobile Soft Incentive Comparisonengines Post/ Articles Push Ranking Emulators Emailing /Newslet-ters SMS Push Co-registration Social media Searchweb/ mobile RTB K-PERFORMANCE | A LARGE RANGE OF VERTICALS
8.
Copyright © 2014
Tous droits réservés k-performance K-PERFORMANCE | QUALITY DATABASES •Our expertise in all sectors •More than3 millions mobile usersemail addresses(50% open theiremails on theirsmartphone) •A large network of editors, partnershipswithkey emailing actors •Signatoryof the CPA Charter for ethicaland controlledemailing campaigns •Deduplicateddatabasesto control the advertisingpressureand acquireonlynew clients
9.
Copyright © 2014
Tous droits réservés k-performance 9 K-PERFORMANCE | 2013 KEY FIGURES 7Mdsclicks 50Mdsweb prints 30M sales 20Mds mobile prints 82M leads
10.
Copyright © 2014
Tous droits réservés k-performance 10 THEY TRUST US Retail PurePlayers Services Dating Finance / Insurance Auto Tourism/ Travel Telecoms Gambling
11.
Copyright © 2014
Tous droits réservés k-performance 11 K-PERFORMANCE | GET READY, ADVERTISE, PERFORM! BRANDING CONVERSION CPM –CPC campaigns Branding, image K-Brand Click, double- click, CPV and click time campaigns web and mobile Drive trafficto web and mobile websites K-Traffic CPD campaigns Applications downloads K-Apps CPL campaigns Registrations, subscriptions, lead validation includingprospective client information K-Lead CPL –CPC campaigns Call-back requestthrougha formor click on a banner to requestan immediateconnectionwitha call center K-Phone CPC –CPL campaigns Geoltargetedadvertisingor voucher codes to increaseretailstores traffic K-Store CPA campaigns Purchasemade by an internet user on an e-merchant’swebsitefollowinga click on a banner/email or texte linkon an editor ‘s website. K-Sales
12.
Copyright © 2014
Tous droits réservés k-performance 12 K-PERFORMANCE | COMMUNICATE AND OPTIMIZE YOUR ROI Wedefinetogetherthe objectivesof youremarketingcampaigns 1 Webuilda tailor-madeoffercateredto yourneeds 2 3 Weset-up, manage and optimizeyourcampaigns Wefollow-up in real- time the performanceof yourcampaigns 4
13.
Copyright © 2014
Tous droits réservés k-performance K-Brand & K-Traffic 02
14.
Copyright © 2014
Tous droits réservés k-performance 14 K-BRAND & K-TRAFFIC | BOOST YOUR BRAND AWARENESS AND DRIVE QUALITY TRAFFIC TO YOUR SITES •Branding: CPC, CPM campaigns •Trafic : Click, double-click, CPV and web &mobile click time campaigns
15.
Copyright © 2014
Tous droits réservés k-performance Targetingwithan optimizedcost •Definesuitabletargetingcriteriawithourthemepacks •Broadcast yourcampaignson ourpremium network Branding •Boostyourbrand and productsawarenesson high added-value websites 15 K-BRAND & K-TRAFFIC | BOOST YOUR BRAND AWARENESS AND DRIVE QUALITY TRAFFIC TO YOUR SITES Audience •Benefitfroma large network of cross-channeleditors on web, mobile and tablets Traffic •Drive qualitytrafficto yoursites and mobile apps Reliabilityand tracking •Benefitfroma proprietarycutting-edgetechnology •Real-time trackingof all channels(web, mobile) •Detailedreportings CROSS-CHANNEL BROADCASTTouchyourprospective clients in all situations (office, home) and reachyouraudience on the go
16.
Copyright © 2014
Tous droits réservés k-performance 16 K-BRAND & K-TRAFFIC | BUSINESS CASE: MAILLE •Objectives : Drive qualitytrafficfor the launchof a new e-shop •Formats : Web and tabletsbanners, newsletters, emailings •Broadcast : 40 Millions printsin one month •Result: 45 000 clicks •Advertiser: Maille
17.
Copyright © 2014
Tous droits réservés k-performance K-Apps 03
18.
Copyright © 2014
Tous droits réservés k-performance 18 K-APPS | BOOST YOUR APPLICATION DOWNLOAD RATE Campaign: •CPD campaign •Onlyopen applications are accountedfor
19.
Copyright © 2014
Tous droits réservés k-performance Targetedbroadcast •Benefitfromourlarge editors network •Target yourmobile usersbasedon theirOS, device, provider, interests, location, etc. 19 K-APPS | BOOST YOUR APPLICATION DOWNLOAD RATE Applications promotion •Generateappsdownloadsand appsopenings •Increaseyourapps’ rankingin the App Stores Tracking •Trackand payonlyfor open applications ENTER THE APP STORES TOP 20 and onlypayfor appsthathave actuallybeen open
20.
Copyright © 2014
Tous droits réservés k-performance Broadcasting of banners on our network The mobile user downloads the app The mobile user launches the app [accounted download] 20 K-APPS | HOW DOES IT WORK? The mobile user clicks on the banner and is being redirected to the store
21.
Copyright © 2014
Tous droits réservés k-performance 21 K-APPS | BOOST YOUR APPLICATION DOWNLOAD RATE •Objectives : •Downloadthe Crunch official app •CPD campaigns–Onlyopen appsare accountedfor •Formats : Bannersand interstitials •Broadcasting: : 13,7 Millions printsin 1 mois •Results: 10 000 naturaldownloads •CTR : 1% Banners-3% interstitials •Advertiser: Crunch
22.
Copyright © 2014
Tous droits réservés k-performance K-Lead 04
23.
Copyright © 2014
Tous droits réservés k-performance 23 K-LEADS | ENLARGE YOUR CONTACT DATABASE WITH QUALITY TRAFFIC •Data collection processcateredto yourneeds(mailkits, landing page, welcomemail, etc) •Campaignsfollow-up: Real-time analysisof the emails performance (eCPM, eCPC, open rates, CTR, etc) •CPL campaigns
24.
Copyright © 2014
Tous droits réservés k-performance 24 K-LEADS | HOW DOES IT WORK? •The internet user clicks on the mail kit or banner 1 3 •The contact detailsare sent to yourdatabase 2 •He/sheisredirectedto yourlanding page and fillin his/herinformation
25.
Copyright © 2014
Tous droits réservés k-performance 25 K-LEADS | HOW DOES IT WORK FOR MOBILE AND TABLET ? •The mobile user clicks on the banner 1 2 •He isredirectedto yourlanding page and leaveshis/hercontact details The campaignisfirst launchedwitha CPC model duringthe test phase. If the resultsare positive, the CPL campaignisthenlaunched. 3 •The lead isthensent to yourdatabase/CRM
26.
Copyright © 2014
Tous droits réservés k-performance 26 K-LEADS | ENLARGE YOUR CONTACT DATABASE WITH QUALITY TRAFFIC Leads generation •Generatequalityleads •Enlargeyourcontact database OptimizedROI •The Cost-per-Lead is full service •Leads are providedafterdeduplication A turnkeyservice withexclusive creatives •A team of designers specialized in innovative format creation on all devices (web, mobile, tablets) •Proactive and systematic refresh of your advertising media to optimize the performance of your campaigns •A network of high added- value websitesand qualitydatabases Large broadcasting CAMPAIGNS THAT REACH THEIR TARGET Open rate +20% Click rate+15% vs marketaveragerates
27.
Copyright © 2014
Tous droits réservés k-performance A LARGE NETWORK OF EDITORS 27 Display More than 65 000 sites Emailing More than35 M addresses TextLinks Retargeting Display Emailing Display Retargeting Display Retargeting More than600 emailersin France Segmentation of ourBDD •By age, gender, location •By behavioron the web An internaltechnologyto optimize the emailing campaigns •FuturMail: internaltoolto monitor the emailing campaigns •Real-time follow-up and analysisof the campaignsperformance: (eCPM, eCPC, open rate, transformation rate, etc)
28.
Copyright © 2014
Tous droits réservés k-performance 28 K-LEADS | EXCLUSIVE AND PERFORMING DESIGNS •A team of designers specialized in innovative format creation to maximize the performance of your online campaigns: banners, newsletters, landing pages, etc. •Proactive and systematic refresh of your advertising media •Creativespreferredby publishers •Receptiveaudience •Optimization of media adapted to all screens and traffic sources •«Responsive» formats •Optimisation of mail kits to ensure higherdeliverabilityrates •Landing pages optimization to increase conversion rate (click/lead) and rebound rate
29.
Copyright © 2014
Tous droits réservés k-performance 29 K-LEADS | BUSINESS CASE: MUTUELLE-CONSEIL •Objective : Generatehigh volumes of qualityleads •Formats : •Creation of ad-hoc and responsive banners, •Optimized and responsive mail kits •Creation of a landing page designed to optimize the conversion rate •Results: •Total leads multiplied by 4,5 in 3 months •Conversion rate increased by 50over the same period •Advertiser: Mutuelle-Conseil
30.
Copyright © 2014
Tous droits réservés k-performance K-Phone 05
31.
Copyright © 2014
Tous droits réservés k-performance 31 K-PHONE | YOUR FUTURE CLIENTS ON THE PHONE •Click-to-Call : yourclients click on a banner via theirsmartphone to requestan immediateconnectionwitha call center •Mobile broadcastingnetwork •Call-Back : yourclients fillin a formto requesta call-back(web/mobile) •Themepacks
32.
Copyright © 2014
Tous droits réservés k-performance The mobile user clicks on yourbanner or interstitial A confirmation message appearsto confirmthe connectionrequest The call isredirectedto yourcall center 32 K-CALL | HOW DOES IT WORK ? Click-to-call campaign
33.
Copyright © 2014
Tous droits réservés k-performance The internet user clicks on yourbanner He/sheisredirectedto yourlanding page and fillsin a form The lead issent to yourcall center 33 K-PHONE | HOW DOES IT WORK ? Web call-back campaign
34.
Copyright © 2014
Tous droits réservés k-performance 34 K-PHONE | YOUR FUTURE CLIENTS ON THE PHONE Optimizationof the customerservice and turnover •Maximizeyourleads conversion rate thanksto a direct contact withyourprospective clients An image of proximitytowardsyourclients •Direct communication withyourclients ROI optimization •CPL campaignswitha close monitoring of the conversion rate (sales) •Real-time follow-up of yourcalls statistiscs ONE CALL = CONVERSION RATE +300% vs NO CALL
35.
Copyright © 2014
Tous droits réservés k-performance 35 K-PHONE | BUSINESS CASE : 1&1 •Objectives : Gatherqualityleads to besent to the 1&1 call center for immediatecall-back •Formats : Display, emailings •Results: 15 000 call-back requestsin one month •Advertiser: 1&1
36.
Copyright © 2014
Tous droits réservés k-performance K-Store 06
37.
Copyright © 2014
Tous droits réservés k-performance 37 K-STORE | DRIVE YOUR CLIENTS TO YOUR CLOSEST RETAIL STORES •Large targetingand personalizationcapabilitiesfor youradvertisingmedia (location, promotion, time, etc) •Geolocatedtargetingon mobile: optimal targeting around a physical address in a 5-m radius •Vouchers management •Redirection towardsa dedicatedpage or a mapto locatethe retailstore •CPC or CPL campaigns
38.
Copyright © 2014
Tous droits réservés k-performance 38 K-STORE | DRIVE YOUR CLIENTS TO YOUR CLOSEST RETAIL STORES Drive high qualitytrafficand boostyourretailstores •Benefitfromthe numerousopportunitiesof a cross- channelcommunication to maximizethe ROI of yourretailsstores Effective communication •Target onlyyourcatchmentareas withdynamicadvertisingmedia 60% OF MOBILE USERS ARE RECEPTIVE TO GEOTARGETED OFFERS AND PROMOTIONS IN STORE CONVERSION RATE x50 vs WEB
39.
Copyright © 2014
Tous droits réservés k-performance Geolocatedbannersbroadcaston ournetwork Redirection to the store locator Possibilityfor the mobile user to go directlyto the store 39 K-STORE | HOW DOES IT WORK? High visibilityand highlytargetedtraffic! GeotargetedOrange campaign
40.
Copyright © 2014
Tous droits réservés k-performance K-Sales 07
41.
Copyright © 2014
Tous droits réservés k-performance 41 K-SALES | BOOST YOUR TURNOVER WITH AN OPTIMIZED ROI •Large editors networks •Editors pay-outschemesbasedon theiractualadded-value and contribution to the purchaseprocess •The Kwankoexpertise and the NetAffiliationplatform: •Definitionof the acquisition strategy: editors verticals, pay- outschemes, advertisingmedia •Campaignmanagement •Regular follow-up and reportings •CPA campaigns
42.
Copyright © 2014
Tous droits réservés k-performance 42 K-SALES | BOOST YOUR TURNOVER WITH AN OPTIMIZED ROI 42 Optimizationof turnover and ROI •BenefitfromourperformingCPA campaignswithmotivatingpay-outsto optimizeyourROI Optimal visibility •BraodcastCPA campaignsand increaseyourbrand awarenesstowardsa targetedaudience A team of dedicatedexperts •Publishers selection for a campaign •Campaignsmanagement and animation •Performance optimisation •Campaignsfollow-up and reporting •Our cutting-edgetechnologyand ourtrackingtoolsallowreal- time monitoring of yourcampaignsperformance Real-time follow-up 80% OF THE TOP 15 E-MERCHANTS GO FOR CPA CAMPAIGNS
43.
Copyright © 2014
Tous droits réservés k-performance 43 K-SALES | HOW DOES IT WORK? •The platformdistributesthe commission to the editors involvedin the purchaseprocess •The advertiserpays a commission to the platformwhichcorresponds to the purchasesmade by the internet user •The internet user browsesan editor website •The click isaccountedby the NetAffiliationplatform 1 5 4 3 2 Kwanko’sproprietaryweb and mobile trackingtechnology •Simultaneously, the internet user isredirectedtowardsthe advertiser‘s websiteand makesa purchase
44.
Copyright © 2014
Tous droits réservés k-performance 44 K-SALES | FAIR PAY-OUT SCHEMES FOR ALL EDITORS UNE New pay-outschemes& Kwankoinnovations •Multi-origin payment of your publishers based on your criteria •Differentiated payment: ability to pay the different elements of the basket with a unique tag and /or based on an old/new clients segmentation basis •Geotargetedpayment based on the internet user's country of origin •Mixed pay-out scheme for a maximized ROI at a lower risk •Ability to set the number of events(display / click) paid for one transforming event unit (sale or lead). Example: Payment for a 100 clicks if and only if a sale is generated by the publisher
45.
Copyright © 2014
Tous droits réservés k-performance 45 K-SALES | BUSINESS CASE: SPARTOO •Objective : Boostthe sales on Spartoo’se-commerce website •Formats : Web, mobile and tabletsbanners, newsletters, emailings, textlinks, productfeeds, promo codes, sponsorizedarticles •Broadcasting: x Millions prints •CA generated: •Advertiser: Spartoo
46.
Copyright © 2014
Tous droits réservés k-performance 46 K-PERFORMANCE | A TEAM OF DEDICATED EXPERTS POLE CPA •Animation, publishersrecuitmentand operational follow-up of campaignsby an account manager •Strategicmanagement by a Team Leader: Needs analysis and strategic recommendations •Programs follow-up and reporting POLE PUBLISHERS •In-depth knowledge of the different publisher verticals: Retargeting, Cashback, Good deals, Display, Contextuallinks, blogs a,dcontent websites,keywording…. •Animation / management of oureditors network •Optimisation of editors broadcasting •AdviseCPA/MYAFFIL teams in thelaunch, animation and optimisation of the campaignsand editors management POLE LEADS •Global management of emailing/leadsprograms •Management and animation of emailorsnetworks •Follow-up and relation management withtop emailers •Resultsmonitoring and regularreportings POLE MYAFFIL •A tailor-made andfull- performance service •Objective: set up the mostsuitablepublishersverticalsto optimizethe campaignsperformance and ROI
47.
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Tous droits réservés k-performance 47 K-PERFORMANCE | PERFORMING COMMUNICATION MEDIA To getyouraudience’sattention and increaseyourcustomersloyalty, do not forgetto update yourcreativeswithKwanko’sdesign studio: •Creationof mail kits and newsletters •Creationof banners(300x600, 728x90, 160x600, 728x410, 300x250 -refIAB) •Creationof landing page •Creationof websitecovering The Kwankographicstudio’sstrengths •Web designers specializedin peromancebasedresponsive campaigns •Expertise in gifs, flash, html and mobile campaigns •Creativesdeliveredwithin5 days
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Tous droits réservés k-performance 48 K-PERFORMANCE | GET READY, ADVERTISE, PERFORM! •A cross-channelofferfor yourperformance marketing strategy •An international editors network •Advanced web and mobile targetingcapabilities •A dedicatedteam of experts to manage yourcampaigns •A reliableand proprietarytechnology •A design studio for youradvertisingmedia
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