Michael Hinshaw, CEO McorpCX

San Francisco Bay Area, CA United States

Consulting / Advisory

Michael Hinshaw leads customer experience management and technology firm McorpCX, where he and his team help companies integrate creativity and business strategy to improve business performance, by transforming how they interact with customers. Co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, Michael focuses on the market, social and technological forces driving disruptive innovation, and what it takes for companies to embrace and profit from this change - rather than getting crushed by it. Recognized as a customer experience, marketing and innovation leader by organizations including Forrester