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Smart Customers, Stupid Companies | Visual Media 011 | May 12, 2011 Act SMART: Catch up to (and keep up with) your customers S M A R T Segment Modularize Anticipate Reward Tailor customers capabilities customer employees touchpoints needs  Do you know what your customers really want and need?  Is their a shared understanding of who your most valuable customers are?  Do you understand customer buying behaviors, value potential, product affinities and lifestyle preferences?  Is your customer data integrated and easily accessible, or is it in silos?© 2011 MCorp Consulting, Michael Hinshaw and Bruce Kasanoff. All Rights Reserved Page 44

Publicada em: Negócios, Educação
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