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Tools for the Social MediaTools for the Social Media
& Content Manager& Content Manager
By Michael Kevin SpencerBy Michael...
About MeAbout Me
Some Chinese have a “western” name, I have an “Asian” name as well.Some Chinese have a “western” name, I ...
About MeAbout Me
 https://about.me/michaelkevinspencerhttps://about.me/michaelkevinspencer
I blog on LinkedIn Pulse &
Med...
About MeAbout Me
Visit my facebook:Visit my facebook: https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548...
Why do we need Tools?Why do we need Tools?
 60% of your company mentions on Twitter occur60% of your company mentions on ...
Content & SM Tools - 1Content & SM Tools - 1
 NuzzelNuzzel: Twitter-Facebook social feed follower, Web or IoS.: Twitter-F...
Content & SM Tools - 2Content & SM Tools - 2
 FlipagramFlipagram: Micro video content app.: Micro video content app.
 Bo...
Content & SM Tools - 3Content & SM Tools - 3
 FollowerwonkFollowerwonk: A twitter analytics tool. Free trial.: A twitter ...
Content & SM Tools - 4Content & SM Tools - 4
 IFTTTIFTTT: If this then that lets you automate social actions: If this the...
Content & SM Tools - 5Content & SM Tools - 5
 Google TrendsGoogle Trends: Always interesting to see what trends in: Alway...
Content & SM Tools - 6Content & SM Tools - 6
 PiqoraPiqora: User Generated Pins and visual marketing Pinterest: User Gene...
Content & SM Tools - 7Content & SM Tools - 7
 Google AnalyticsGoogle Analytics::
 ScreamingFrogScreamingFrog: website cr...
Content & SM Tools - 7Content & SM Tools - 7
 CommaFeedCommaFeed: My favourite RSS.: My favourite RSS.
 SoovleSoovle: Ke...
Content & SM Tools - 8Content & SM Tools - 8
 KissmetricsKissmetrics: Web analytics that matter, beyond vanity: Web analy...
Content & Misc. Tools - 9Content & Misc. Tools - 9
 Pixlee: Visual marketing and UGC campaign manager withPixlee: Visual ...
 Content Marketing
 Inbound Lead Gen
 Social Media Management
 Copywriting
 Blog articles
 PR / Guest Blogging
 Mic...
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Tools for the Social Media & Community & Content Manager

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When we say that the digital community manager multi-tasks, what do we really mean?

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Tools for the Social Media & Community & Content Manager

  1. 1. Tools for the Social MediaTools for the Social Media & Content Manager& Content Manager By Michael Kevin SpencerBy Michael Kevin Spencer November, 2015.November, 2015.
  2. 2. About MeAbout Me Some Chinese have a “western” name, I have an “Asian” name as well.Some Chinese have a “western” name, I have an “Asian” name as well.
  3. 3. About MeAbout Me  https://about.me/michaelkevinspencerhttps://about.me/michaelkevinspencer I blog on LinkedIn Pulse & Medium among other platforms. • Inbound Lead Gen •Social Media Management •Gamification •IoT •Customer Experience •Millennial Marketing •iGen Marketing •Wearable Tech •Augmented Reality •Content Marketing •B2B Digital Marketing •Content Marketing •Social Media Innovation •Life-hacking •Copywriting & Blogging •Video Content & Video Creation
  4. 4. About MeAbout Me Visit my facebook:Visit my facebook: https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548017665418942/https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548017665418942/ I assist: •Startups •SmallBiz •SaaS •Retail SMBs •Email Campaigns •User Generated Content Campaigns •Millennial Campaigns •Hashtag Campaigns •Instagram & Pinterest Campaigns •Product Launch Campaigns •PR and Guest Blogging •Growth-Hacking Products & Audiences •Start-up & Entrepreneur organization blog articles •Everyone with Social Media •Integrated Marketing
  5. 5. Why do we need Tools?Why do we need Tools?  60% of your company mentions on Twitter occur60% of your company mentions on Twitter occur when you aren’t at office.when you aren’t at office.  58% of marketers state that original content58% of marketers state that original content (written and visual) is the cornerstone of(written and visual) is the cornerstone of social media marketingsocial media marketing..  Digital marketers multi-task more than 90% ofDigital marketers multi-task more than 90% of office workers. Hacks & tools that can help us dooffice workers. Hacks & tools that can help us do our job better are therefore imperative!our job better are therefore imperative!
  6. 6. Content & SM Tools - 1Content & SM Tools - 1  NuzzelNuzzel: Twitter-Facebook social feed follower, Web or IoS.: Twitter-Facebook social feed follower, Web or IoS.  FeedlyFeedly: Is an RSS feeder reader, convenient if you follow: Is an RSS feeder reader, convenient if you follow industry blogs.industry blogs.  BeatrixBeatrix: Content Curation simplicity with a wizard that: Content Curation simplicity with a wizard that recommends content.recommends content.  BuzzSumoBuzzSumo: Competition & audience researching tool.: Competition & audience researching tool.  ImpactanaImpactana: User engagement analytics tool, via Buzz: User engagement analytics tool, via Buzz breakdown.breakdown.  CanvaCanva: Drop and drag design tool, not free.: Drop and drag design tool, not free.  Free Stock PhotosFree Stock Photos: Useful for sure.: Useful for sure.
  7. 7. Content & SM Tools - 2Content & SM Tools - 2  FlipagramFlipagram: Micro video content app.: Micro video content app.  BoomerangBoomerang: GIFF one second micro video app.: GIFF one second micro video app.  PicMotionPicMotion: Micro video content app. Think Instagram or: Micro video content app. Think Instagram or Vine.Vine.  SocialMentionSocialMention: RT social media search engine. (RTSMSE): RT social media search engine. (RTSMSE)  TagboardTagboard: Hashtag analytics and brand mentions search: Hashtag analytics and brand mentions search tool.tool.  Note.lyNote.ly: Virtual stickies that can be good for to-do lists.: Virtual stickies that can be good for to-do lists.  TrelloTrello: The ultimate in small team collaboration, lists, links: The ultimate in small team collaboration, lists, links and idea-generation and brainstorm hacks.and idea-generation and brainstorm hacks.
  8. 8. Content & SM Tools - 3Content & SM Tools - 3  FollowerwonkFollowerwonk: A twitter analytics tool. Free trial.: A twitter analytics tool. Free trial.  BufferBuffer: By & large, our favourite SMM scheduling and: By & large, our favourite SMM scheduling and posting tool.posting tool.  SumAllSumAll: Integrated marketing analytics ideal for: Integrated marketing analytics ideal for Ecommerce. Free trial.Ecommerce. Free trial.  QuintlyQuintly: German company that offer Visual analytics for: German company that offer Visual analytics for social fans and channels. Ubisoft uses it.social fans and channels. Ubisoft uses it.  CyfeCyfe: Is a very integrated all-in-one dashbaord with Google: Is a very integrated all-in-one dashbaord with Google analytics and even Mailchimp synced. Free trial.analytics and even Mailchimp synced. Free trial.  Bulk BufferBulk Buffer:: Scheduling recurring tweets to catch differentScheduling recurring tweets to catch different audiences in different timzones.audiences in different timzones.
  9. 9. Content & SM Tools - 4Content & SM Tools - 4  IFTTTIFTTT: If this then that lets you automate social actions: If this then that lets you automate social actions and cloud sync.and cloud sync. The event automation (recipes) is a greatThe event automation (recipes) is a great concept and are like social media macros.concept and are like social media macros.  SlackSlack: IM with better team communication and channel: IM with better team communication and channel search. Manage files with alerts and ratings, a must forsearch. Manage files with alerts and ratings, a must for startups.startups.  MindMeisterMindMeister: Mind-map collab tool in real-time. Ability to: Mind-map collab tool in real-time. Ability to assign tasks, add files and map brainstorming.assign tasks, add files and map brainstorming.  RealtimeBoardRealtimeBoard: online collab whiteboards, easily convertible: online collab whiteboards, easily convertible into presentations.into presentations.  LucidChartLucidChart: Social Diagramming tool, for visual: Social Diagramming tool, for visual brainstorming with dynamic embed and revision historybrainstorming with dynamic embed and revision history tracking.tracking.  SocialOopmhSocialOopmh: Best twitter follow auto-DM tool, nice: Best twitter follow auto-DM tool, nice analytics. Pity the auto-DM upon follow used to be free.analytics. Pity the auto-DM upon follow used to be free.
  10. 10. Content & SM Tools - 5Content & SM Tools - 5  Google TrendsGoogle Trends: Always interesting to see what trends in: Always interesting to see what trends in searches.searches.  KredKred: Another Klout-like platform, worth checking out if: Another Klout-like platform, worth checking out if you are into influencer analytics.you are into influencer analytics.  TweepiTweepi: Is a free twitter follower tool.: Is a free twitter follower tool.  CrowdfireCrowdfire: Twitter & Instagram tool follower tool.: Twitter & Instagram tool follower tool.  TweetdeckTweetdeck: Real-time Twitter engagement tracking.: Real-time Twitter engagement tracking.  Ink361Ink361: Reputed to be the Tweetdeck for Instagram.: Reputed to be the Tweetdeck for Instagram.  IconoSquareIconoSquare: Maybe the top free IG analytics right now.: Maybe the top free IG analytics right now.  SimplymeasuredSimplymeasured: Social analytics tool, multiple channels.: Social analytics tool, multiple channels.  PicmonkeyPicmonkey:: This online photo editing service is convenientThis online photo editing service is convenient for quickly resizing an image.for quickly resizing an image.
  11. 11. Content & SM Tools - 6Content & SM Tools - 6  PiqoraPiqora: User Generated Pins and visual marketing Pinterest: User Generated Pins and visual marketing Pinterest tool.tool.  ViraltagViraltag: Pinterest scheduling and Visual marketing: Pinterest scheduling and Visual marketing analytics. Free trial.analytics. Free trial.  AsanaAsana: Collaborative project management and teamwork: Collaborative project management and teamwork productivity tool.productivity tool.  RescueTimeRescueTime: Manage your time more effectively. Have: Manage your time more effectively. Have analytics on your own time habits to better improve andanalytics on your own time habits to better improve and tweak productivity in a multi-tasking environment.tweak productivity in a multi-tasking environment.  Google Keyword PlannerGoogle Keyword Planner: Enter landing page and those of: Enter landing page and those of your competitors to mine keywords.your competitors to mine keywords.  UbersuggestUbersuggest: Free keyword suggester: Free keyword suggester
  12. 12. Content & SM Tools - 7Content & SM Tools - 7  Google AnalyticsGoogle Analytics::  ScreamingFrogScreamingFrog: website crawl-ability.Free desktop app.: website crawl-ability.Free desktop app.  MentionMapMentionMap: A neat visual tools to see Twitter interactions: A neat visual tools to see Twitter interactions of users.of users.  SocialRankSocialRank: Follower analytics for Twitter & Instagram.: Follower analytics for Twitter & Instagram.  MyTopTweetMyTopTweet: To get insight into your top 10 tweets.: To get insight into your top 10 tweets.  TweepsMapTweepsMap: See where followers are in the World.: See where followers are in the World.  Commun.ItCommun.It: Twitter Engagement and landing page tracker.: Twitter Engagement and landing page tracker.  TwitonomyTwitonomy: A Twitter tool with a nice interface and good: A Twitter tool with a nice interface and good real-time search feed by keyword.real-time search feed by keyword.  RifleRifle: A really useful chrome extention to see more info on: A really useful chrome extention to see more info on Twitter users. See their Klout score and much more.Twitter users. See their Klout score and much more.
  13. 13. Content & SM Tools - 7Content & SM Tools - 7  CommaFeedCommaFeed: My favourite RSS.: My favourite RSS.  SoovleSoovle: Keyword suggester by major search engine.: Keyword suggester by major search engine.  TwelloTwello: An influencer finder and meta personal branding: An influencer finder and meta personal branding page. Explore specific verticals with 3000+ categories.page. Explore specific verticals with 3000+ categories.  LatergramLatergram: For Instagram post scheduling.: For Instagram post scheduling.  KeyholeKeyhole: Is a Hashtag tracker and branding analytics: Is a Hashtag tracker and branding analytics search.search.  HashtrackingHashtracking: Is another Hashtag tracker.: Is another Hashtag tracker.  OnlypultOnlypult: 7 day free trial, Instagram scheduler.: 7 day free trial, Instagram scheduler.  Google TrendsGoogle Trends SciSci-Tech-Tech: See what’s trending in search.: See what’s trending in search.  LitmusLitmus: Responsive Design Previews and Email Analytics.: Responsive Design Previews and Email Analytics.  EmailonAcidEmailonAcid: Email Inbox Previewer, I prefer it to Litmus.: Email Inbox Previewer, I prefer it to Litmus.
  14. 14. Content & SM Tools - 8Content & SM Tools - 8  KissmetricsKissmetrics: Web analytics that matter, beyond vanity: Web analytics that matter, beyond vanity metrics.metrics.  Scribe:Scribe: A content marketing SEO tool, pricey but worth it ifA content marketing SEO tool, pricey but worth it if you have a budget.you have a budget.  SurveyMonkeySurveyMonkey: My favorite online place to do surveys.: My favorite online place to do surveys.  GliffyGliffy: Create flow-charts with ease.: Create flow-charts with ease.  KwfinderKwfinder: Find keywords for SEO.: Find keywords for SEO.  Layout: Instagram’s collages, 2-9 photos.Layout: Instagram’s collages, 2-9 photos.  Awesome Screenshot:Awesome Screenshot: Mark up your screen shots withMark up your screen shots with arrows, etc.arrows, etc.  Advanced Google Search: tips.Advanced Google Search: tips.  Learning Website: tips.Learning Website: tips.
  15. 15. Content & Misc. Tools - 9Content & Misc. Tools - 9  Pixlee: Visual marketing and UGC campaign manager withPixlee: Visual marketing and UGC campaign manager with influencer metrics.influencer metrics.  Inbound Marketing Certification: Hubspot. Free.Inbound Marketing Certification: Hubspot. Free.  Curious. Grow your skills with online video lessons.Curious. Grow your skills with online video lessons.
  16. 16.  Content Marketing  Inbound Lead Gen  Social Media Management  Copywriting  Blog articles  PR / Guest Blogging  Micro Video Content  B2B Digital Marketing Strategy  B2B Lead Gen  Ghostwriting  Growth-hacking  Website copy  Landing Page Copy  Futurism  Social Media Trends  New Apps  New SaaS toosl  Wearable Tech  Augmented Reality  Content Marketing  Social Media Innovation  Life-hacking  Video Content & Video Creation Cell: (438)-932-2700 “Startup Content Evangelist” Email: wujishiu@gmail.com I assist: •Startups •SmallBiz •SaaS •Retail SMBs •Email Campaigns •User Generated Content Campaigns •Millennial Campaigns •Hashtag Campaigns •Instagram & Pinterest Campaigns •Product Launch Campaigns •PR and Guest Blogging •Growth-Hacking Products & Audiences •Start-up & Entrepreneur organization blog articles •Everyone with Social Media •Integrated Marketing

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