1.
Social Media for Millenials
& GenZ – Youth Market
How to do it?
By Michael Spencer, Sept,
2015.

2.
Adopt their Channels
• If you are a brand without
• Snapchat, Instagram, Pinterest,
Tumblr & Weekly video content
on Youtube.
• Sorry! You are behind the times,
it’s not 2013, it’s 2016 soon.

3.
Posting Strategy
• Your follower base is only really
optimized when you are posting
at least x1 a day!
• Pinterest, Twitter and
Instagram can handle a lot
more! Frequency = more
followers. Numbers game.

4.
Think 24/7
• You have to post on the
weekend, there is no way
around this!
• Some channels have GREATER
activity when people are off
work.

5.
Timing Matters
• Knowing peak reading time by
channel is important.
• For Launching campaigns
• For reaching your target
audience and product
segments.

6.
Day of Week Matters
• Knowing optimal days of the
weak to post your top content.
• Devil is in the details!
• Social media management, is a
full-time job (and then some!)

7.
Facebook Marketing
• To easily boost your fan base on facebook,
know your market!
• Target those who have liked a similar
brand.
• You have to spend on Facebook to be
effective. Instagram and Facebook have
the highest engagement for interactive
branding, promos, etc.

8.
User Generated Content
• UGC skyrocketed in importance in
2015
• This was due to content marketing
awareness going mainstream.
• UGC if done well, is your single
biggest ticket to viral marketing and
brand reach for your company.

9.
UGC is multi-layered
• UGC increases truth worthiness
and authenticity of your brand.
• Increases brand advocacy and
engagement among those
people that truly matter, your
customers.

10.
Always do Analytics
• Google Analytics, among others
has to be a regular event.

11.
Always do Email
Marketing
• Link your content marketing
• With Email marketing
• With social Media, basic
integrated marketing approach.

12.
B2B vs. B2C
• B2B focus more on LinkedIn,
Pulse, Twitter, Groups, Blog
• B2C focus more on Facebook,
Instagram, Pinterest & Social
Commerce + User Generated
Content Campaigns

13.
Always think SEO
• Google +, Quora, Pinterest,
Content Marketing, Blogging,
Campaign branded #hashtags,
viral marketing, influencers
• Always think about how to hack
SEO principles

14.
SEO tidbits
• SEO is about the quality of your content
• Mobile optimization
• Audience involvement, interactive media,
landing pages are no longer static.
• Gamified customer experience.

15.
Study what Top Brands
do
• Learn from the best
• Emulate and be early adopters
of trends
• Take risks and customize
campaigns, gamify incentives!

16.
Build Video Content
Assets
• In 2016, improve your
knowledge of Video content
• Work on Youtube and attempt
viral marketing with video
content.

17.
Mixed Media
• Strive to create infographics,
slideshow videos, Flipagram
quick slide videos, Vine vidoes,
Instagram videos, Facebook
videos that can share.

18.
New Values
• Giving back to local community
• Altruism, and social conscience
• Portray company workplace
progressive values on LinkedIn
and Instagram.

19.
Storytelling Engagement
• Remember social media is no
longer about self-promotion
• But about giving info of value,
entertaining and educating
audiences.

20.
Storytelling
• Good storytelling is about
powerful visuals, memorable
audio and compelling scripts
• Write cheeky, appealing and
snazzy copy. Have charismatic
actors that mirror your target
audience.

21.
Targeting
• If your target audience are
young Millennial women, then
use them in your ads and social
media the most!
• Identify with your audience, and
they will identify with you,
reciprocal mirroring.

22.
Personas
• Have at least 5-10 personas of
your most typical customers.
• Do campaigns for these types of
people, not just for the masses.
Think of quality leads and
converstion optimization.

23.
Automation Software
• Consider using marketing
automation platforms that can
help with Email, UGC
campaigns & Social media
management.
• Use software and cheats and
shortcuts to find influencers,
vloggers, etc.

24.
Content Marketing
• Curate good and valuable
content
• It does not have to be yours!
• Build on your brand, develop it,
don’t just repeat the same
slogans.

25.
Set Written Goals
• And plan how to get there
• Be specific, show steps,
execute!
• Be accountable for goals, have
a social media marketing plan.

26.
Social Selling
• Get your sales teams to do
social selling on LinkedIn and
Twitter if you are B2B
• This is imperative in 2015, and
more so 2016, 2017, etc.

27.
Be Innovative
• Adopt Snapchat
• Do viral marketing
• Try Periscope and live-
streaming

28.
Experiment
• Trial and error, A/B testing
• If you don’t try, you’ll never
know
• Document everything.

29.
Post Optimization
• If you write on Pulse, Medium or
Blog
• Always share your posts on
Linkedin Groups, Google +,
Facebook, etc…optimize your
social shares.

30.
SEO
• Always share your blog articles
on Google+, Pinterest, Reddit,
Mention them on Quora, etc…
this helps your SEO and shares.

31.
Always Integrate
• Social Media
• Inbound Marketing
• Viral Marketing
• Email Marketing
• SEO
• Copywriting
• Branding

32.
Marketing & Sales
• They are not separate, they
serve each other
• Focusing on one of them more
than the other is a mistake.
Sales alone isn’t sustainable,
marketing drives sales.

33.
Funnel
• Remember old advertizing is
dead
• The funnel is dying
• The Customer experience is
now paramount
• Mobile is the new king
• Content is the new queen

34.
Company as People
• Don’t neglect to show the
PEOPLE behind your brand
• Make the leaders of your
company relatable and
identifable

35.
Branding
• Your brand is no longer your
logo, motto or image
• Your brand is every interaction
of your company with its
audience. E.g. customer service
on social media.

36.
Campaigns
• Run seasonal, promotional and
authentic campaigns
• That have a defined reward and
strategic CTA
• Your incentives should be
VALIUABLE to your target
audience.

37.
Reciprocity
• Always offer your audience
good content, helpful info,
inspiration.
• This create positive value
associations with your Brand.
They may buy and reciprociate!

38.
Know Yourself
• Have a well defined and easy to
relate to Unique Selling Proposition
• Have a USP that speaks to your
target audience
• Deliver better content than your
competitors.

39.
Be Optimized for Mobile
• You MUST have a video on your landing
pages.
• Website speed on mobile devices must be
fast not to have high bounce-rates.
• You must have a BLOG on your corporate
website for SEO and mobile browsing.

40.
My Strategy
• I specialize in LinkedIn,
Facebook, Instagram &
Pinterest growth-hacking
• Boosting your brand’s presence
• Creating fun Campaigns
#hashtag customized to your
target audience

41.
My Strategy
• Boosting your post frequency
• Monitoring your social media
channels
• Researching your target
audience
• Giving you suggestions for
Campaigns

42.
Who am I?
• Growth hacker, social media
analyst, copywriter, content
marketer, startup consultant.
• I’m always writing, always
thinking about digital
marketing.

43.
Who am I?
• Michael Spencer
• wujishiu@gmail.com
• 1-438-932-2700
• If you liked this presentation, like me here:
• Facebook
• Follow & Comment on my articles here
LinkedIn
• Follow and interact with me here:
Instagram

44.
Main Interests
• Start-ups
• Entrepreneurs
• Branding
• Millennial audiences
• Gamification layers – boost engagement
• Content marketing, blog writing
• Growth hacking
• Micro-videos
• Brand advocates
• User-generated Content
• Interactive viral campaigns
• Conversion optimization via social media