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Social Media for Millenials
& GenZ – Youth Market
How to do it?
By Michael Spencer, Sept,
2015.
Adopt their Channels
• If you are a brand without
• Snapchat, Instagram, Pinterest,
Tumblr & Weekly video content
on Youtube.
• Sorry! You are behind the times,
it’s not 2013, it’s 2016 soon.
Posting Strategy
• Your follower base is only really
optimized when you are posting
at least x1 a day!
• Pinterest, Twitter and
Instagram can handle a lot
more! Frequency = more
followers. Numbers game.
Think 24/7
• You have to post on the
weekend, there is no way
around this!
• Some channels have GREATER
activity when people are off
work.
Timing Matters
• Knowing peak reading time by
channel is important.
• For Launching campaigns
• For reaching your target
audience and product
segments.
Day of Week Matters
• Knowing optimal days of the
weak to post your top content.
• Devil is in the details!
• Social media management, is a
full-time job (and then some!)
Facebook Marketing
• To easily boost your fan base on facebook,
know your market!
• Target those who have liked a similar
brand.
• You have to spend on Facebook to be
effective. Instagram and Facebook have
the highest engagement for interactive
branding, promos, etc.
User Generated Content
• UGC skyrocketed in importance in
2015
• This was due to content marketing
awareness going mainstream.
• UGC if done well, is your single
biggest ticket to viral marketing and
brand reach for your company.
UGC is multi-layered
• UGC increases truth worthiness
and authenticity of your brand.
• Increases brand advocacy and
engagement among those
people that truly matter, your
customers.
Always do Analytics
• Google Analytics, among others
has to be a regular event.
Always do Email
Marketing
• Link your content marketing
• With Email marketing
• With social Media, basic
integrated marketing approach.
B2B vs. B2C
• B2B focus more on LinkedIn,
Pulse, Twitter, Groups, Blog
• B2C focus more on Facebook,
Instagram, Pinterest & Social
Commerce + User Generated
Content Campaigns
Always think SEO
• Google +, Quora, Pinterest,
Content Marketing, Blogging,
Campaign branded #hashtags,
viral marketing, influencers
• Always think about how to hack
SEO principles
SEO tidbits
• SEO is about the quality of your content
• Mobile optimization
• Audience involvement, interactive media,
landing pages are no longer static.
• Gamified customer experience.
Study what Top Brands
do
• Learn from the best
• Emulate and be early adopters
of trends
• Take risks and customize
campaigns, gamify incentives!
Build Video Content
Assets
• In 2016, improve your
knowledge of Video content
• Work on Youtube and attempt
viral marketing with video
content.
Mixed Media
• Strive to create infographics,
slideshow videos, Flipagram
quick slide videos, Vine vidoes,
Instagram videos, Facebook
videos that can share.
New Values
• Giving back to local community
• Altruism, and social conscience
• Portray company workplace
progressive values on LinkedIn
and Instagram.
Storytelling Engagement
• Remember social media is no
longer about self-promotion
• But about giving info of value,
entertaining and educating
audiences.
Storytelling
• Good storytelling is about
powerful visuals, memorable
audio and compelling scripts
• Write cheeky, appealing and
snazzy copy. Have charismatic
actors that mirror your target
audience.
Targeting
• If your target audience are
young Millennial women, then
use them in your ads and social
media the most!
• Identify with your audience, and
they will identify with you,
reciprocal mirroring.
Personas
• Have at least 5-10 personas of
your most typical customers.
• Do campaigns for these types of
people, not just for the masses.
Think of quality leads and
converstion optimization.
Automation Software
• Consider using marketing
automation platforms that can
help with Email, UGC
campaigns & Social media
management.
• Use software and cheats and
shortcuts to find influencers,
vloggers, etc.
Content Marketing
• Curate good and valuable
content
• It does not have to be yours!
• Build on your brand, develop it,
don’t just repeat the same
slogans.
Set Written Goals
• And plan how to get there
• Be specific, show steps,
execute!
• Be accountable for goals, have
a social media marketing plan.
Social Selling
• Get your sales teams to do
social selling on LinkedIn and
Twitter if you are B2B
• This is imperative in 2015, and
more so 2016, 2017, etc.
Be Innovative
• Adopt Snapchat
• Do viral marketing
• Try Periscope and live-
streaming
Experiment
• Trial and error, A/B testing
• If you don’t try, you’ll never
know
• Document everything.
Post Optimization
• If you write on Pulse, Medium or
Blog
• Always share your posts on
Linkedin Groups, Google +,
Facebook, etc…optimize your
social shares.
SEO
• Always share your blog articles
on Google+, Pinterest, Reddit,
Mention them on Quora, etc…
this helps your SEO and shares.
Always Integrate
• Social Media
• Inbound Marketing
• Viral Marketing
• Email Marketing
• SEO
• Copywriting
• Branding
Marketing & Sales
• They are not separate, they
serve each other
• Focusing on one of them more
than the other is a mistake.
Sales alone isn’t sustainable,
marketing drives sales.
Funnel
• Remember old advertizing is
dead
• The funnel is dying
• The Customer experience is
now paramount
• Mobile is the new king
• Content is the new queen
Company as People
• Don’t neglect to show the
PEOPLE behind your brand
• Make the leaders of your
company relatable and
identifable
Branding
• Your brand is no longer your
logo, motto or image
• Your brand is every interaction
of your company with its
audience. E.g. customer service
on social media.
Campaigns
• Run seasonal, promotional and
authentic campaigns
• That have a defined reward and
strategic CTA
• Your incentives should be
VALIUABLE to your target
audience.
Reciprocity
• Always offer your audience
good content, helpful info,
inspiration.
• This create positive value
associations with your Brand.
They may buy and reciprociate!
Know Yourself
• Have a well defined and easy to
relate to Unique Selling Proposition
• Have a USP that speaks to your
target audience
• Deliver better content than your
competitors.
Be Optimized for Mobile
• You MUST have a video on your landing
pages.
• Website speed on mobile devices must be
fast not to have high bounce-rates.
• You must have a BLOG on your corporate
website for SEO and mobile browsing.
My Strategy
• I specialize in LinkedIn,
Facebook, Instagram &
Pinterest growth-hacking
• Boosting your brand’s presence
• Creating fun Campaigns
#hashtag customized to your
target audience
My Strategy
• Boosting your post frequency
• Monitoring your social media
channels
• Researching your target
audience
• Giving you suggestions for
Campaigns
Who am I?
• Growth hacker, social media
analyst, copywriter, content
marketer, startup consultant.
• I’m always writing, always
thinking about digital
marketing.
Who am I?
• Michael Spencer
• wujishiu@gmail.com
• 1-438-932-2700
• If you liked this presentation, like me here:
• Facebook
• Follow & Comment on my articles here
LinkedIn
• Follow and interact with me here:
Instagram
Main Interests
• Start-ups
• Entrepreneurs
• Branding
• Millennial audiences
• Gamification layers – boost engagement
• Content marketing, blog writing
• Growth hacking
• Micro-videos
• Brand advocates
• User-generated Content
• Interactive viral campaigns
• Conversion optimization via social media

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Social Media Strategy for 2016

  • 1. Social Media for Millenials & GenZ – Youth Market How to do it? By Michael Spencer, Sept, 2015.
  • 2. Adopt their Channels • If you are a brand without • Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube. • Sorry! You are behind the times, it’s not 2013, it’s 2016 soon.
  • 3. Posting Strategy • Your follower base is only really optimized when you are posting at least x1 a day! • Pinterest, Twitter and Instagram can handle a lot more! Frequency = more followers. Numbers game.
  • 4. Think 24/7 • You have to post on the weekend, there is no way around this! • Some channels have GREATER activity when people are off work.
  • 5. Timing Matters • Knowing peak reading time by channel is important. • For Launching campaigns • For reaching your target audience and product segments.
  • 6. Day of Week Matters • Knowing optimal days of the weak to post your top content. • Devil is in the details! • Social media management, is a full-time job (and then some!)
  • 7. Facebook Marketing • To easily boost your fan base on facebook, know your market! • Target those who have liked a similar brand. • You have to spend on Facebook to be effective. Instagram and Facebook have the highest engagement for interactive branding, promos, etc.
  • 8. User Generated Content • UGC skyrocketed in importance in 2015 • This was due to content marketing awareness going mainstream. • UGC if done well, is your single biggest ticket to viral marketing and brand reach for your company.
  • 9. UGC is multi-layered • UGC increases truth worthiness and authenticity of your brand. • Increases brand advocacy and engagement among those people that truly matter, your customers.
  • 10. Always do Analytics • Google Analytics, among others has to be a regular event.
  • 11. Always do Email Marketing • Link your content marketing • With Email marketing • With social Media, basic integrated marketing approach.
  • 12. B2B vs. B2C • B2B focus more on LinkedIn, Pulse, Twitter, Groups, Blog • B2C focus more on Facebook, Instagram, Pinterest & Social Commerce + User Generated Content Campaigns
  • 13. Always think SEO • Google +, Quora, Pinterest, Content Marketing, Blogging, Campaign branded #hashtags, viral marketing, influencers • Always think about how to hack SEO principles
  • 14. SEO tidbits • SEO is about the quality of your content • Mobile optimization • Audience involvement, interactive media, landing pages are no longer static. • Gamified customer experience.
  • 15. Study what Top Brands do • Learn from the best • Emulate and be early adopters of trends • Take risks and customize campaigns, gamify incentives!
  • 16. Build Video Content Assets • In 2016, improve your knowledge of Video content • Work on Youtube and attempt viral marketing with video content.
  • 17. Mixed Media • Strive to create infographics, slideshow videos, Flipagram quick slide videos, Vine vidoes, Instagram videos, Facebook videos that can share.
  • 18. New Values • Giving back to local community • Altruism, and social conscience • Portray company workplace progressive values on LinkedIn and Instagram.
  • 19. Storytelling Engagement • Remember social media is no longer about self-promotion • But about giving info of value, entertaining and educating audiences.
  • 20. Storytelling • Good storytelling is about powerful visuals, memorable audio and compelling scripts • Write cheeky, appealing and snazzy copy. Have charismatic actors that mirror your target audience.
  • 21. Targeting • If your target audience are young Millennial women, then use them in your ads and social media the most! • Identify with your audience, and they will identify with you, reciprocal mirroring.
  • 22. Personas • Have at least 5-10 personas of your most typical customers. • Do campaigns for these types of people, not just for the masses. Think of quality leads and converstion optimization.
  • 23. Automation Software • Consider using marketing automation platforms that can help with Email, UGC campaigns & Social media management. • Use software and cheats and shortcuts to find influencers, vloggers, etc.
  • 24. Content Marketing • Curate good and valuable content • It does not have to be yours! • Build on your brand, develop it, don’t just repeat the same slogans.
  • 25. Set Written Goals • And plan how to get there • Be specific, show steps, execute! • Be accountable for goals, have a social media marketing plan.
  • 26. Social Selling • Get your sales teams to do social selling on LinkedIn and Twitter if you are B2B • This is imperative in 2015, and more so 2016, 2017, etc.
  • 27. Be Innovative • Adopt Snapchat • Do viral marketing • Try Periscope and live- streaming
  • 28. Experiment • Trial and error, A/B testing • If you don’t try, you’ll never know • Document everything.
  • 29. Post Optimization • If you write on Pulse, Medium or Blog • Always share your posts on Linkedin Groups, Google +, Facebook, etc…optimize your social shares.
  • 30. SEO • Always share your blog articles on Google+, Pinterest, Reddit, Mention them on Quora, etc… this helps your SEO and shares.
  • 31. Always Integrate • Social Media • Inbound Marketing • Viral Marketing • Email Marketing • SEO • Copywriting • Branding
  • 32. Marketing & Sales • They are not separate, they serve each other • Focusing on one of them more than the other is a mistake. Sales alone isn’t sustainable, marketing drives sales.
  • 33. Funnel • Remember old advertizing is dead • The funnel is dying • The Customer experience is now paramount • Mobile is the new king • Content is the new queen
  • 34. Company as People • Don’t neglect to show the PEOPLE behind your brand • Make the leaders of your company relatable and identifable
  • 35. Branding • Your brand is no longer your logo, motto or image • Your brand is every interaction of your company with its audience. E.g. customer service on social media.
  • 36. Campaigns • Run seasonal, promotional and authentic campaigns • That have a defined reward and strategic CTA • Your incentives should be VALIUABLE to your target audience.
  • 37. Reciprocity • Always offer your audience good content, helpful info, inspiration. • This create positive value associations with your Brand. They may buy and reciprociate!
  • 38. Know Yourself • Have a well defined and easy to relate to Unique Selling Proposition • Have a USP that speaks to your target audience • Deliver better content than your competitors.
  • 39. Be Optimized for Mobile • You MUST have a video on your landing pages. • Website speed on mobile devices must be fast not to have high bounce-rates. • You must have a BLOG on your corporate website for SEO and mobile browsing.
  • 40. My Strategy • I specialize in LinkedIn, Facebook, Instagram & Pinterest growth-hacking • Boosting your brand’s presence • Creating fun Campaigns #hashtag customized to your target audience
  • 41. My Strategy • Boosting your post frequency • Monitoring your social media channels • Researching your target audience • Giving you suggestions for Campaigns
  • 42. Who am I? • Growth hacker, social media analyst, copywriter, content marketer, startup consultant. • I’m always writing, always thinking about digital marketing.
  • 43. Who am I? • Michael Spencer • wujishiu@gmail.com • 1-438-932-2700 • If you liked this presentation, like me here: • Facebook • Follow & Comment on my articles here LinkedIn • Follow and interact with me here: Instagram
  • 44. Main Interests • Start-ups • Entrepreneurs • Branding • Millennial audiences • Gamification layers – boost engagement • Content marketing, blog writing • Growth hacking • Micro-videos • Brand advocates • User-generated Content • Interactive viral campaigns • Conversion optimization via social media