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The	
  Evolution	
  of	
  Culture	
  and	
  
Media	
  Consumption:
By:	
  Michael	
  Nguyen
The	
  Internet	
  of	
  Thing...
“	
  The	
  Internet	
  has	
  been	
  a	
  disruptive	
  technology	
  for	
  arts	
  and	
  media,	
  reshaping	
  indus...
“The	
  rise	
  of	
  illegal	
  downloading;	
  the	
  
shift	
  in	
  the	
  market	
  from	
  the	
  sale	
  of	
  
pac...
How much does piracy cost the US alone annually?
“The US economy loses $12.5 billion in revenue to the
music industry and ...
Files pirated in North America alone [5]
Photo	
  source:	
  Kaboompics
How have companies
turned pirating into
profits?
Photo	
  source:	
  Unsplash
“Armed with meaningful
insights about consumer
behaviours and preferences,
M&E [media & entertainment]
companies will be a...
“People are
more willing to
pay if they can
get what they
want when
they want it” [9]
29 %
“The number of
users who share
...
WHAT IS
ON-DEMAND CULTURE?
Photo	
  source:	
  Unsplash
“On-­‐demand	
  culture,	
  one	
  that	
  provides	
  viewers	
  with	
  new	
  
forms	
  of	
  immediate	
  access	
  to...
Netflix has expanded into 190 countries, currently has 83 million
subscribers (47 million in America) and accounts for 35%...
Netflix	
  has	
  created	
  industry-­‐changing	
  milestones	
  [10]
Photo	
  source:	
  Unsplash
Streaming music is starting to become more prevalent…
Are	
  there	
  companies	
  challenging	
  this	
  business	
  mode...
“We	
  are	
  at	
  an	
  important	
  inflection	
  point	
  of	
  the	
  evolution	
  of	
  
music”	
  [1]
“After	
  mor...
“On-­demand  music  
streaming  rose  54%”  [2]
Photo	
  source:	
  Unsplash
"Apple  is  generally  positive  for  artists  in  
getting  better  pay  because  subscriptions  
pay  about  seven  time...
What is the future of on-demand media?
Photo	
  source:	
  Unsplash
According	
  to	
  Netflix’s	
  chief	
  product	
  
officer….
“Netflix will know exactly	
  what	
  
you	
  want	
  to	
 ...
By	
  2025…	
  [3]
• You	
  will	
  have	
  48	
  million	
  TV	
  channels
• Creative	
  freedom	
  will	
  come	
  from	...
With  the  ability  to  stream  music…
“The  question  of  money  – royalties  – is  a  crucial  
one  to  survive  in  th...
“No  platform/format  lives  forever  ...  Each  
dominated  the  market  for  15  years  before  
ceding  to  the  next  ...
References
Class Resources:
1.	
  Kang,	
  Cecilia.	
  "Apple	
  prepares	
  to	
  launch	
  streaming	
  service,	
  the	...
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Michael Nguyen flipbook

Film 240 Assignment 2

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Michael Nguyen flipbook

  1. 1. The  Evolution  of  Culture  and   Media  Consumption: By:  Michael  Nguyen The  Internet  of  Things  &  On-­‐demand  streaming  services Photo  source:  Unsplash
  2. 2. “  The  Internet  has  been  a  disruptive  technology  for  arts  and  media,  reshaping  industries  while   introducing  new  ways  to  organize  production  and  distribution.”  [8] Photo  source:  Kaboompics
  3. 3. “The  rise  of  illegal  downloading;  the   shift  in  the  market  from  the  sale  of   packaged  albums  to  …  the  rise  of   streaming  services  have  upended  the   business  models  of  the  major  music   companies.”  [8]   Photo  source:  Kaboompics
  4. 4. How much does piracy cost the US alone annually? “The US economy loses $12.5 billion in revenue to the music industry and $20.5 billion to the movie industry” – Institute for Policy Innovation 2014 [5] Photo  source:  Kaboompics
  5. 5. Files pirated in North America alone [5] Photo  source:  Kaboompics
  6. 6. How have companies turned pirating into profits? Photo  source:  Unsplash
  7. 7. “Armed with meaningful insights about consumer behaviours and preferences, M&E [media & entertainment] companies will be able to use data to deliver highly personalised, contextually relevant entertainment experiences to help people re-imagine their experiences on devices they already own” – Ernest and Young 2016 [6] Photo  source:  Unsplash
  8. 8. “People are more willing to pay if they can get what they want when they want it” [9] 29 % “The number of users who share files on a daily basis has dropped from 32.8% in 2012 to 29% in 2014. The study credits streaming services such as Spotify and Netflix with this shift” [9] Studies shows that… Photo  source:  Unsplash
  9. 9. WHAT IS ON-DEMAND CULTURE? Photo  source:  Unsplash
  10. 10. “On-­‐demand  culture,  one  that  provides  viewers  with  new   forms  of  immediate  access  to  movies  and  television  shows   …  they  offer  people  a  wider  range  of  options  to  watch   movies  and  television…”  [4]     “…  These  distribution  practices  also  contribute  to  a   more  fragmented,  individualized  media  culture”  [4] Photo  source:  Unsplash
  11. 11. Netflix has expanded into 190 countries, currently has 83 million subscribers (47 million in America) and accounts for 35% of peak internet traffic in American homes. [10] Photo  source:  Unsplash
  12. 12. Netflix  has  created  industry-­‐changing  milestones  [10] Photo  source:  Unsplash
  13. 13. Streaming music is starting to become more prevalent… Are  there  companies  challenging  this  business  model? Photo  source:  Unsplash
  14. 14. “We  are  at  an  important  inflection  point  of  the  evolution  of   music”  [1] “After  more  than  15  years  in  digital  music   transition  .  .  .  only  Apple  has  the  potential  to  push   streaming  -­‐ paid  streaming  -­‐ into  mainstream   adoption.”  [1] Photo  source:  Unsplash
  15. 15. “On-­demand  music   streaming  rose  54%”  [2] Photo  source:  Unsplash
  16. 16. "Apple  is  generally  positive  for  artists  in   getting  better  pay  because  subscriptions   pay  about  seven  times  as  much  as  free   services  do  to  artists”  [1] Photo  source:  Unsplash
  17. 17. What is the future of on-demand media? Photo  source:  Unsplash
  18. 18. According  to  Netflix’s  chief  product   officer…. “Netflix will know exactly  what   you  want  to  watch,  even  before   you  do.  You  won’t  have  to   spend  all  that  time  browsing   through  endless  lists  of  shows   on  your  television”  [3] Photo  source:  Unsplash
  19. 19. By  2025…  [3] • You  will  have  48  million  TV  channels • Creative  freedom  will  come  from  Hollywood • Commercials  will  finally  die • Live  sports  will  arrive  on  Netflix  (Maybe) • Everyone  will  have  a  Smart  TV   Photo  source:  Unsplash
  20. 20. With  the  ability  to  stream  music… “The  question  of  money  – royalties  – is  a  crucial   one  to  survive  in  the  recording  industry.”  [7] Photo  source:  Unsplash
  21. 21. “No  platform/format  lives  forever  ...  Each   dominated  the  market  for  15  years  before   ceding  to  the  next  technological  advance.”  [7] So  how  will  streaming  change  us  as  we   continue  to  move  forward? Photo  source:  Unsplash
  22. 22. References Class Resources: 1.  Kang,  Cecilia.  "Apple  prepares  to  launch  streaming  service,  the  latest  music   business  shake-­‐up."  Washington  Post 29  June  2015.  Academic  OneFile.  Web.  5   Mar.  2017. 2.  Manjoo,  Farhad.  "Why  Movie  Streaming  Sites  So  Fail  to  Satisfy."  New  York   Times 27  Mar.  2014:  B1(L).  Academic  OneFile.  Web.  5  Mar.  2017. 3.  Lapowsky,  Issie.  "What  Television  Will  Look  Like  In  2025,  According  To   Netflix". WIRED.  N.p.,  2017.  Web.  5  Mar.  2017. 4.  Tryon,  Chuck. On-­‐Demand  Culture.  1st  ed.  New  Brunswick,  N.J.:  Rutgers   University  Press,  2013.  Print. External Resources 5.  "11  Numbers  That  Show  How  Prolific  Illegal  Downloading  Is  Right  Now". Public   Radio  International.  N.p.,  2017.  Web.  5  Mar.  2017. 6.  "EY  -­‐ The  Internet  Of  Things:  Unlocking  Possibilities". Ey.com.  N.p.,  2017.  Web.   5  Mar.  2017. 7.  Ganz,  Jacob.  "How  Streaming  Is  Changing  Music". NPR.org.  N.p.,  2017.  Web.  5   Mar.  2017. 8.  Maggio,  Paul.  "The  Internet  And  The  Cultural  Industries". MIT  Technology   Review.  N.p.,  2017.  Web.  5  Mar.  2017. 9.  Steele,  Robert.  "If  You  Think  Piracy  Is  Decreasing,  You  Haven't  Looked  At  The   Data...  -­‐ Digital  Music  News". Digital  Music  News.  N.p.,  2017.  Web.  5  Mar.  2017. 10.  "Streaming  On  Screens  Near  You". Economist.com.  N.p.,  2016.  Web.  5  Mar.   2017.

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