2. See the pictures from the session here
Pictures from the session here
http://www.facebook.com/media/set/?set=a.10151162406261039.437893.232078671
038&type=1
3.
4. … and other new opportunities to
interact and get a response from your
audience using QR codes (or not)
5. Me too, me too, me too,
me too, me too, me too !
15. Get 11 mobile marketing case
studies – with your business card
16. Which reads the most words
pr minute – the eye or the ear?
2.500 words per minute 125 words per minute
The eye reads 20 times faster than the ear @michaelleander
18. Challenge: from eyeballs
to reel interaction?
Make sure you
include USP’s
and/or branding
when appropriate
Call to action:
Links and
Stir an descriptive
text needed
emotion
20. Meet Good ‘ol AIDA
A = Attention (Awareness)
I = Interest
D = Desire
A = Action
21. Attention
Spend: € 22 Interest
Revenue: € 4.950
Desire
www.linktext.com > learn more about this masterclass Action
and see how attending can help you increase your
email marketing ROI www.linktext.com
22. Community engagement – picture
economy
• The secret lives of
luxury shoes
• Photos are
submitted through
Instagram using the
hashtag #BGShoes
• Image is placed on
map near
Bergdorf’s of
Manhattan
40. Pushing your mobile
advertisements
• Click through rates very high on mobile
banner adds
• Click through rates for in-app adds up to 12
times higher
49. Consumers are becoming more
and more cautious
Trust is critical
Remember your trust emblems
(positive associations, testimonials etc.)
50. Short attention span, loads of intrusion
- how do you cut through the clutter?
Do I know you?
Do I need you?
Brain Can I trust
filter you?
51. How to get into the Mind Box?
Unique
passionate
emotional
authentic
focused
interactive
meaningful
…
52. 7 senses to consider for any mobile
marketing campaign
• Lust; the anticipation of pleasure, (which we crave)
• Mystique; an unanswered question that intrigues us and
makes us want to solve the puzzle
• Alarm: the threat of negative consequences, which demands
immediate response
• Prestige: symbols of rank and respect, which earn us status
and admiration
• Vice: rebellion against rules, which tempts us toward
“forbidden fruit”
• Trust: certainty and reliability, to which we give our loyalty
• Commonsense; use your commonsense
56. Axe girl wake me up
• Sign-up via
qualification
• IVR
• Different Axe girl
calls every day
Think: Solves a real problem in a fun way
(service) and generates continous awarenesss
57. Questions, comments:
send an email to michael@michaelleander.me
Michael Leander is an international
marketing speaker.
He has spoken in Pakistan
and 40 other countries
Find him here
http://www.twitter.com/michaelleander
Speaking: http://www.michaelleander.me
Consulting: http://www.michaelleander.com
59. Mobile Email Design Best Practices
• A narrow email width
• Single column layout
• Compelling subject
line
• Large headlines & Call
to Actions (CTA’s)
• Bullet proof buttons
• Graceful Degradation
63. Trigger Based Push Notifications
Notifications sent from nearest McDonald’s
whenever any of the following happens:
• User passes within 2 km of a McDonald’s
venue
• User discovers nearby fast food
• User searches for venue that is categorized as
fast food
All to people whom have given consent
(permission) to receive notifications
68. Other words of importance
• Mobile search is significant
• Mobile content
• Create your own mobile universe and
distribute that content to all channels