This presentation makes most sense for attendees at the amazing Adtech Jakarta Digital Marketing Conference #adtechjkt

1. Crea%ng
your
ideal
marke%ng
world
for
maximum
impact
Michael
Leander
>
www.michaelleander.me
>
@michaelleander
>
#adtechjkt
<

2. See
all
pictures
here

3. 30
fast
paced
minutes
sharing
selected
marke5ng
experiences
…
Change
your
ways
stuff
Mostly
Content
Best
prac5ces
Mobility
a
bit

4. Tweet
a
quote
and
win
the
book
Digital
marke%ng
is
direct
marke%ng
on
steroids
#adtechjkt
@michaelleander
or
any
other
quote
men%oning
#adtechjkt
AND
@michaelleander

5. Which
presenta5on?
A
–
With
fun
B
–
Without
fun

6. iQuestion
Time
A
quick
marke%ng
IQ
test
for
Indonesian
marketers

7. Which
reads
the
most
words
per
minute
–
the
eye
or
the
ear?
2.500
words
per
minute
125
words
per
minute
Quote:
Eye
reads
20
;mes
faster
than
the
ear
@michaelleander
#adtechjkt

8. Picture
economy
is
here
to
stay

9. Let’s
set
a
new
world
record
• Take
a
picture
of
the
person
siBng
next
to
you
• Pass
the
camera
around
quickly
–
we
only
have
30
minutes
• Don’t
want
your
pic
on
Facebook
–
cover
your
face
Trondheim,
Norway
Sydney,
Australia

10. Visuals
s5r
emo5ons
in
a
heart
beat

11. Find
a
picture-­‐editorial
style
that
works
in
all
channels

12. Hero
shots
telling
stories

13. Use
humor
and
demonstrate
the
benefit
of
your
product

16. Best
prac%ces
from
the
no
pain,
no
gain
trenches

17. Matching
your
message
with
the
right
target
audience
is
very
important
10%
Crea5vity
30%
Proposi5on
(message)
60%
Target
audience
Invest
more
in
improving
access
to
your
target
audience
and
knowledge
about
your
target
audience
for
improving
results
immediately

18. Don’t
count
the
customers
you
reach
–
Reach
those
who
count
#adtechjkt
@michaelleander

19. Drive
towards
your
objec5ves
first
,
deadlines
second
!
See
video
about
being
objec5ve
driven
hp://www.youtube.com/watch?v=4mxvy_usWz8
If
95%
of
your
effort
is
here,
you
are
wrong
!

20. What
really
decides
consumers
to
buy
or
not
to
buy
is
the
content
of
your
adver5sing,
not
its
form.
David
Ogilvy

21. Using
humor
is
fine,
but
make
sure
you
connect
to
your
core
value
proposi5on

22. Pay
aen5on
to
details
&
don’t
be
afraid
to
experiment,
don’t
be
afraid
of
failure
Create
a
culture
of
experimenta5on

23. Your
audience
is
exposed
to
6000
adver5sing
messages
every
single
day

24. Short
aen5on
span,
loads
of
intrusion
-­‐
how
do
you
cut
through
the
cluer?
Brain
filter
Do
I
know
you?
Do
I
need
you?
Can
I
trust
you?

25. Unique
passionate
emo5onal
authen5c
focused
interac5ve
meaningful…
How
to
get
into
the
Mind
Box?

26. THE
COLOSSAL
OTS
CHALLENGE
AWen;on
Ac;on
Message
Message
Message
Message
Message
Ac;on
Increase
Opportunity
To
See
by
mul5ple
of
3,
5,
10
Pre
launch
phase
Hard
selling
phase
Nurture
&
convince
phase
The
“it’s
all
over”
phase

27. Like
not
like,
like
AIDA
The
power
of
social
is
in
the
share
leading
to
ac5on

28. AID+LIRA
Attention > Interest > Desire + Like – Interaction – Recommendation - Action
Engagement
Share
is
good
ac5on
counts
Like
is
NOT
a
currency,
engagements
conver<ng
to
ac<ons
are
@michaelleander
#adtechjkt

29. The
power
of
social
is
in
the
share
Page
likes
5.000
Organic
reach
845
Shared
222
Total
reach
23.168
Clicks
?
Likes
74
Call
to
ac;on

30. The
Power
of
Paper
Mul<-­‐channel
really
is
mul<-­‐channel.
Across
the
board
25%
of
consumers
prefer
paper
over
digital
in
cri<cal
stages
of
the
buying
cycle

31. Make
the
share
easy
and
make
it
count
–
from
desktops
to
mobility
Think
about
-­‐ Images
-­‐ Shared
text
-­‐ How
to
make
the
share
convert

32. Own
The
Experience

33. THE
CUSTOMER
Experience
OMNICHANNEL
RELEVANCE
EMPOWERMENT
Innova;on
reflec;ng
the
;mes
we
are
living
in

34. The
customer
experience
starts
and
ends
with
marke5ng
#adtechjkt
@michaelleander

36. #adtechjkt
now
showing
Omnipresence
means
owning
the
customer
experience
in
all
channels
#adtechjkt
@michaelleander

37. The
Danger
of
Band
Wagon
&
The
Urgency
of
Mobility,
Local

38. New challenges,
new opportunities, new fads
Touch

39. Think
about
how
your
audience
interacts
depending
on
which
device
they
are
on

40. New
opportuni5es
to
interact
and
get
a
response
from
your
audience
using
QR
codes
(or
not)

41. Drink
and
scan
–
if
you
can
!

42. Scan
and
download
a
book

43. How
does
mobile
&
relevant
”5me
and
place
offers”
5e
in
with
the
overall
customer
experience
and
your
webpresence

44. Your
role
in
the
mobility
space
Loca;on
based
services
Local
interac;ons
(listening)
Content
opportuni;es
&
Gamifica;on
Customer
service
point

45. In
Summary:
Own
the
Experience
>
An;cipate
customer
needs
>
Provide
;mely
service
>
Differen;ate
communica;on
>
Personalize
communica;on
>
Understand
preferences

46. I
knew
you
would
be
awesome
!
Michael@michaelleander.me