Magento Business Intelligence Post-Holiday Webinar

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Michael Kreshtool

Dados e análise

© 2016 Magento, Inc. Page | 1
Analyzing Your Holiday
Season

© 2016 Magento, Inc. Page | 2
Executive Overview
1. Holiday Trends
2. Finding your “Holiday Season”
3. How sensitive is your business to the holiday season
4. What is the value of your holiday customers
5. What was the cost of acquiring these customers

© 2016 Magento, Inc. Page | 3
An overview of the 2016 Holiday Benchmark
Holiday Trends

© 2016 Magento, Inc. Page | 4
Benchmark Overview
1. https://rjmetrics.com/resources/reports/the-ecommerce-holiday-
customer-benchmark/

© 2016 Magento, Inc. Page | 5
Key Takeaways

© 2016 Magento, Inc. Page | 6
Finding Your Holiday
Season

© 2016 Magento, Inc. Page | 7
EOY isn’t always the “Holiday Season”

© 2016 Magento, Inc. Page | 8
Identifying your “Holiday Season”

© 2016 Magento, Inc. Page | 9
How Holiday Sensitive
is Your Business?

© 2016 Magento, Inc. Page | 10
Percent of annual sales acquired during holidays

© 2016 Magento, Inc. Page | 11
Percent of new customers acquired during
holidays

© 2016 Magento, Inc. Page | 12
The Value of a Holiday
Customer

© 2016 Magento, Inc. Page | 13
AOV and LTV
Average Order Value Customer Lifetime Value

© 2016 Magento, Inc. Page | 14
Repeat Order Probability

© 2016 Magento, Inc. Page | 15
How did your Business
Acquire Holiday Sales

© 2016 Magento, Inc. Page | 16
Marketing Costs
Cost of Acquiring a Customer
• Marketing Data
• Facebook Integration
• AdWords Integration

© 2016 Magento, Inc. Page | 17
Coupon Analysis
Coupon % Analysis Library
• Coupon Code Analysis
• Instructions for creating 16 reports
• Usage Rates
• Discount amounts
• Repeat Order Probability
• LTV

© 2016 Magento, Inc. Page | 18
Next Steps for your Analyses
1. The holidays affect every business differently
2. Suggested Analyses
1. Finding your Holiday
2. Holiday Sensitivity
3. Customer Value
4. Acquisition Costs
3. Need a hand?
1. Support@RJMetrics.com
2. Professional Services

© 2016 Magento, Inc. Page | 19
Questions?

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Magento Business Intelligence Post-Holiday Webinar

2. © 2016 Magento, Inc. Page | 2 Executive Overview 1. Holiday Trends 2. Finding your “Holiday Season” 3. How sensitive is your business to the holiday season 4. What is the value of your holiday customers 5. What was the cost of acquiring these customers

17. © 2016 Magento, Inc. Page | 17 Coupon Analysis Coupon % Analysis Library • Coupon Code Analysis • Instructions for creating 16 reports • Usage Rates • Discount amounts • Repeat Order Probability • LTV

18. © 2016 Magento, Inc. Page | 18 Next Steps for your Analyses 1. The holidays affect every business differently 2. Suggested Analyses 1. Finding your Holiday 2. Holiday Sensitivity 3. Customer Value 4. Acquisition Costs 3. Need a hand? 1. Support@RJMetrics.com 2. Professional Services

Magento Business Intelligence Post-Holiday Webinar

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