Does your boss say you don't need to advertise? Arm yourself with these 33 reasons I've compiled to help you make your case.

1. 33 REASONS YOU
SHOULD – AND MUST –
ADVERTISE

2. BUT FIRST, A QUOTE.
“A man who stops
advertising to save money
is the man who stops his
clock to save time.”
-Henry Ford, defending his budget during the depression

3. #1: GET TOP EQUITY
YOU DON’T JUST WANT PEOPLE TO
THINK OF YOU. YOU WANT THEM
TO THINK OF YOU – FIRST.

4. #2: IMPROVE EMPLOYEE MORALE
PUMP UP YOUR TEAM WITH
AN AD CAMPAIGN THAT
TALKS ABOUT HOW YOUR
PEOPLE MAKE THE DIFFERENCE!

5. #3: CREATE AN IMAGE
SHOW THE MARKET NOT WHO YOU
ARE TODAY, BUT WHO YOU WANT
TO BE SIX MONTHS FROM NOW.

6. #4: ENHANCE YOUR IMAGE
REMIND CUSTOMERS OF THE
POSITIVE IMAGE YOU ALREADY
HAVE – AND KEEP THEM
COMING BACK AGAIN AND
AGAIN AND AGAIN.

7. #5: MAINTAIN YOUR IMAGE
LET YOUR ADVERTISING MAINTAIN
THE IMAGE YOU’VE WORKED SO
HARD TO BUILD, SO YOU CAN
FOCUS ON RUNNING YOUR BUSINESS.

8. #6: POSITION YOURSELF AS A
LEADER
A STRONG AD CAMPAIGN
POSITIONS YOU AS A LEADER
IN THE COMMUNITY, AND A
LEADER IN YOUR FIELD.

9. #7: CONDUCT RESEARCH
CONDUCTING RESEARCH ONLINE, OR
NEED PEOPLE TO COME IN FOR A
SURVEY? DRIVE THEM WHERE YOU
NEED THEM TO GO WITH AN
ADVERTISING CAMPAIGN.

10. #8: BROCHURES & REPORTS
TELL YOUR POTENTIAL
CUSTOMERS HOW TO GET
THE LATEST INFO YOU’VE
WORKED SO HARD TO PUT
TOGETHER.

11. #9: COMBAT UNFAVORABLE
PUBLICITY
WERE YOU RECENTLY FEATURED IN A
NEGATIVE LIGHT? USE ADVERTISING
TO TELL PEOPLE HOW YOU REALLY
OPERATE.

12. #10: ATTRACT PEOPLE TO YOUR
WEBSITE
HAVE YOU INVESTED A LOT OF
MONEY INTO YOUR WEBSITE?
ADVERTISE TO GET PEOPLE
THERE!

13. #11: SUPPORT A CAUSE
SHOW WHAT YOUR COMPANY
AND EMPLOYEES ARE PASSIONATE
ABOUT AND ENHANCE YOUR IMAGE
IN THE COMMUNITY.

14. #12: OPPOSE A CAUSE
RAISE AWARENESS OF A
CAUSE YOU OPPOSE AND
ENCOURAGE OTHERS IN THE
COMMUNITY TO JOIN YOU.

15. #13: MAINTAIN MARKET SHARE
MAYBE YOU HAVE ALL THE
CUSTOMERS YOU CAN HANDLE, BUT
YOU CERTAINLY DON’T WANT TO
LOSE ANY TO YOUR COMPETITORS.

16. #14: INCREASE MARKET SHARE
GO FROM #2 OR #3 IN THE
MARKET TO #1 BY DRIVING
MORE TRAFFIC YOUR WAY
WITH ADVERTISING.

17. #15: ATTRACT A NEW
GENERATION OF USERS
INTRODUCE THE NEXT WAVE OF
POTENTIAL CUSTOMERS TO YOUR
PRODUCTS AND SERVICES.

18. #16: DEVELOP LEADS
DO YOU RELY ON WORD OF
MOUTH? ADVERTISE WHAT
PEOPLE ARE SAYING! IT IS
GOLDEN AD COPY.

19. #17: ENTER A NEW MARKET
ENTERING A NEW GEOGRAPHIC
MARKET, OR PRODUCT OR SERVICE
CATEGORY? IT’S TIME TO GET THE
WORD OUT.

20. #18: BRING PRODUCTS OR
SERVICES TOGETHER
YOU’RE KNOWN FOR
LAWNMOWERS. SHOW THE
MARKET YOU ALSO HAVE
RAKES, FERTILIZER, & GLOVES…
EVERYTHING THEY NEED FOR
SPRING.

21. #19: ATTRACT NEW CUSTOMERS
PEOPLE ARE MOVING IN AND
OUT OF THE MARKET ALL THE
TIME…AND THEY’RE MOVING IN
AND OUT OF THE MARKET FOR
YOUR PRODUCTS AND SERVICES ALL
THE TIME.

22. #20: SWITCH CUSTOMERS FROM
THE COMPETITION
YOU’RE NOT THE ONLY
PIZZA SHOP IN TOWN.
GET PEOPLE TO THINK OF
YOU FIRST, AND TELL THEM
WHY THEY SHOULD BUY
FROM YOU.

23. #21: INTRODUCE SOMETHING
NEW
TALK ABOUT WHAT YOU HAVE IN
YOUR STORE. WHAT’S NEW AND
DIFFERENT?

24. #22: REINTRODUCE SOMETHING
OLD
GOT A BEST SELLER? BUILD AN
ADVERTISING CAMPAIGN
AROUND THAT TRIED AND
TRUE ITEM AND HELP YOUR
BOTTOM LINE.

25. #23: PROMOTE AN ENTIRE
INDUSTRY
EDUCATE POTENTIAL CUSTOMERS ON
WHY YOUR FIELD IS SO IMPORTANT.

26. #24: OPEN DOORS FOR A
SALESFORCE
ADVERTISING CAN LET YOUR
PROSPECTS KNOW A
PROFESSIONAL WILL BE
CONTACTING THEM AND
WHAT TO EXPECT.

27. #25: INTRODUCE YOUR NEW
NAME, LOGO OR SLOGAN
DON’T JUST PUT IT ON YOUR
WEBSITE AND IN YOUR STORE.
USE ADVERTISING TO SHOW THE
MARKET THE NEW YOU.

28. #26: REPOSITION YOUR COMPANY
YOU’VE TAKEN YOUR BUSINESS
IN A NEW DIRECTION, BUT
EVERYONE STILL THINKS OF
YOU THE OLD WAY. HOW DO
YOU WANT THEM TO SEE YOU?

29. #27: SHOWCASE APPROVAL OR
ENDORSEMENT
DO YOU HAVE TESTIMONIALS FROM
CUSTOMERS OR A CELEBRITY?
SHOW THEM OFF WITH A GREAT
ADVERTISING CAMPAIGN.

30. #28: BOOST SALES FOR GREATER
PRODUCTIVITY
INCREASE TRAFFIC DURING
YOUR SLOW TIMES AND
SQUEEZE THE MOST OUT OF
EACH DAY.

31. #29: INCREASE THE FREQUENCY
OF USE OR VISITS
GET PEOPLE THINKING AGAIN AND
AGAIN ABOUT WHAT YOU HAVE TO
OFFER.

32. #30: INCREASE THE NUMBER OF
DIFFERENT USES
TEACH PEOPLE ALL THE
DIFFERENT WAYS THEY CAN
USE YOUR PRODUCT OR
SERVICE THEY MIGHT NEVER
HAVE THOUGHT OF.

33. #31: INCREASE THE QUANTITY OF
PURCHASE
SHOW THAT PEOPLE AREN’T JUST
SHOPPING FOR ONE ITEM…THEY’RE
SHOPPING FOR MANY ITEMS. YOU’RE
THE ONE-STOP-SHOP!

34. #32: INCREASE THE FREQUENCY OF
REPLACEMENT
WE GET BORED FAST WITH OUR
GADGETS. SHOW THE MARKET
WHAT YOU HAVE IS FRESH,
NEW AND EXCITING.

35. #33: INCREASE THE LENGTH OF
THE BUYING SEASON
ADD “SHOULDERS” TO YOUR BUYING
SEASON: EXTEND YOUR PRE-SELLING
SEASON AND YOUR CLEARANCE
SEASON WITH AN AD CAMPAIGN…
AND GET NEW AND DIFFERENT
CUSTOMERS.

36. ARE YOU IN?

37. MICHAEL KITE
About me.
Storyteller for companies. Oldest of five. Uncle to one.
Addicted to chocolate. Syracuse native, DC-dweller for a
decade. Passionate about helping Upstate grow!
Find me at https://www.linkedin.com/in/michaelkite/.