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Socially Integrated Dynamic Newsrooms. The NEW newsroom.
HOW CONTENT MARKETING,
SOCIAL MEDIA AND YOUR
NEWSROOM BECOME INTEGRATED
“THE FUTURE OF NEWS
SOCIALLY INTEGRATED NEWSROOMS….
WE ARE GOING TO DISCUSS
ADVANTAGES OF A SOCIALLY
• Significantly Increases Your Online Brand Exposure
• Gives you better control over your Content
Marketing, PR and Social Media strategy
• Makes managing your social media more efficient
• Helps you easily reach your customers, journalist,
influencers and industry partners
• Is remarkably inexpensive
Why is content marketing
• In today’s digital world, quality online
content about a company or brand
creates strong visibility and helps build a
• Demonstrates you are a subject matter
expert providing more credibility.
• Online content strongly influences buying
behavior and brand loyalty
• If your business or organization doesn’t
achieve and maintain a strong online
presence through great content, it quickly
becomes “out of sight and out of mind”
A marketing platform that directly connects businesses with journalists, researchers,
bloggers and their customers in real time while increasing online visibility through a
• Content marketing depends on
two kinds of quality content
• Quick news bites that are
shareable and reach a large
• In-depth information that
engages its audience at a deep
• An online newsroom creates a
centralized hub of content to
support marketing and PR
What is an online newsroom?
• An online location where a
company or organization can post
news and information about its
business, programs and services
• For media, bloggers, writers,
customers, influencers and
industry partners, an online place
where they can find up-to-date
news and information about a
business, service or organization.
What an online newsroom IS NOT
• It is not a way to mass-distribute
news to journalists. That’s the old-
school way of doing things.
Journalists dislike receiving news
that isn’t pertinent to their news
beats, but that’s what they get
when news is mass-distributed.
• It is not expensive like traditional
mass-distributed press releases.
Passive Newsroom vs.
Our Interactive Newsroom:
PASSIVE – When you post to your newsroom, your
information sits there waiting for someone to find it.
Often, passive newsrooms on a website are difficult to
find. Layout and design are often boring or confusing.
INTERACTIVE – Newsrooms are FOLLOWABLE. When
something is posted to a newsroom, people following
that newsroom are automatically updated.
Newsrooms are Media-Rich
• Today’s journalists are creating news
stories for all kinds of media: print,
broadcast and the Internet.
• They need media files as well as text
and narrative. That means: photos,
video, and audio
• It is easy to post high-resolution and
broadcast quality media files
• Journalists can easily find and
Key components an online
newsrooms should include:
• A home page that is automatically updated
with your most recent posts,
• Your company background information,
contact information of those people who
serve as your media contacts and
• ‘In The News’ which showcases
newspapers, etc. that have published news
about your company.
• An events calendar where you provide
information on all of your key events and
milestones—you can even link your events
to online ticket sales and RSVP management
• Social media feeds—the latest feeds from
your social media sites, such as Facebook,
Twitter, Pinterest and Google+ are displayed
on one page for all to see
All Information Consistently Laid Out in a
Professional, Clean, Easy to Navigate Site.
• It’s easy to update and change
the look and feel of the
newsroom through our
• All newsrooms have the same
consistent layout, making them
very attractive to journalists
looking for information easily &
• A search box that will make
finding information within your
Is Your Newsroom Shareable?
• A newsroom that may be shared
allows visitors to your newsroom to
SHARE it across multiple social
• Increases the exposure of your
newsroom across the web so you
can reach more people and attract
• Not only is your newsroom
shareable, however ALL CONTENT
within (including events) are also
Is your newsroom fully integrated
with social media? It should be!
• Your online newsroom should pull content
from your social media sites in, and push your
latest newsroom posts out to them.
• When you post information to your newsroom,
it should also post the information to your
social media sites, without having to log in.
• Can you pre-schedule your social media posts,
so you can create your posts now and publish
them later, at an appropriate date?
• Your social media site content is displayed right
in your newsroom so viewers don’t have to
leave your newsroom to see what’s going on in
your social media world.
• Viewers can sort through your social media
content to see exactly the content they want to
see, for example, view only your Facebook
content, or only your Twitter feed, or all social
media feeds all at once.
• Keeping your social posts within your
newsroom keeps visitors from straying away
from your newsroom.
Your Newsroom Tied Directly into Journalists,
Researchers & Bloggers through our MediaDesk.
Using a socially integrated dynamic newsroom platform offers the
FOLLOWING – Journalists, bloggers & researchers (along with customers)
can follow your newsroom so they will be updated any time you post new
POSTING – Every time you post information to your newsroom, the
information is made available to our journalists, researchers & bloggers
where they may search by keywords, industry, regions and more.
FILTERS – Filters can allow journalists to be notified when a keyword
matches their interest.
EVENTS – When you post an event, it is not just being posted to your
newsroom, it is made available to journalists as well through the media desk.
‘JACK’ (JAQ) – You don’t know JACK? You need to know JAQ! A Media Desk
tool that allows journalists to anonymously query newsrooms for info when
they are seeking content to help fill out a story. They can include a deadline
to make sure news sources send the information in time for publication.
MATCH MAKING – Does your newsroom platform automatically match your
newsroom to journalists who cover the same industry and news topics?
• When your newsroom comes online, journalists whose industry and news
categories match your newsroom are notified that your newsroom has
come online. They can check it out and have the option to follow it.
• When a new JOURNALIST registers, they are made aware of newsrooms
that might be of interest to them, based on industry and news categories,
which they may wish to follow.
Ditch your Newsletter and
Why update your audience monthly when they could
be updated as everything happens? Many businesses
now using a socially dynamic, media integrated
newsroom ditched their newsletters and advised
their newsletter subscribers to start following their
newsroom to be kept up to date of information as it
Increased Online Exposure
Through Search Results
• Your newsroom platform provider,
with its newsroom content, should
be loved by search engines
providing increased online visibility
and exposure of your service or
You Have the Content, Creating &
Targeting Your Post is Easy and quick.
• For each post type (press release,
images, etc.), does your system
remember your previously
selected categories? This would
mean you only need to select
categories once, unless your post
becomes relevant for another
• When creating a post, you should
be able to have flexibility in your
targeting. For instance, North
America, US, Canada, Individual
states or provinces, cities, a
combination of cities, states &
provinces as well as zip code or
A platform that is changing the
landscape of content marketing
and news communication.
Your provider should give you a socially integrated,
dynamic newsroom that is tied into a hub of journalists,
bloggers & writers looking for information, while keeping
those who are following your newsroom up to date. In turn
providing an excellent way to increase your online
exposure and visibility.