1. PERSONAL BRAND EXPLORATION
Mike Hayes
Project & Portfolio I: Week 1
August 4th, 2022

2. My passion is professional wrestling. My
entire life I have been watching
professionals develop their characters in
front of the audience. I have found joy in
analyzing how fans react to di
ff
erent
wrestlers. I've found that the more
engagement, the bigger the fan base. My
goal is to help create careers by helping
potential new superstars make the most of
their opportunities. I will do this by helping
them use social media in the most e
ffi
cient
way to stay in contact with their fanbase.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Advertising and Promotions
Manager
•Search Marketing Strategist
•Marketing Managers
Magician - I will use my archetype to
my advantage and use it to guide the
path in my work. I will amaze fans with
stories of struggle and adversity.
Through social media, I will tell help to
expand the personal storylines of
superstars, in order to help the
customers feel a deeper connection to
their favorite superstars.
Social Media Marketing for Professional Wrestling

4. Sports Entertainment Mark
TARGET AUDIENCE
Danica Marie Ronquillo
Outreach Plan:
• In preparation for contact, I will create digital
images used for social media content.
• I will attempt to reach Danica through LinkedIn.
• I have already reached out to Danica and will send
another attempt with links to work I can show
included.
WWE NXT Marketing and Social
Media
Michael Izzi
Outreach Plan:
• In an early e
ff
ort to reach out, I have sent a
connection attempt with Michael on LinkedIn. I
attached a small summary of who I am.
• I will attempt to make contact through LinkedIn.
• I hope to make contact with Michael by the end of
the week. No later than next week.
Marketing Manager at WWE
Austin Freeland
Outreach Plan:
• In an early attempt to reach out, I have already
sent out a message on LinkedIn.
• I will also attempt to make contact through
LinkedIn.
• I hope to make contact with Austin by next week
Tuesday. If I haven't heard back by the end of the
week I will make a second attempt to reach out
with a copy of my resume.
Social Media Manager at
WWE

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will grow my brand and internet awareness by 50%
‣Speci
fi
cally, I will start a wrestling blog/
podcast and build my Tic Tok audience by at
least 100,000 by graduation.
Mid Term: (2030)
• I want to work for WWE as a Social Media Manager.
‣By using my brand as proof of concept and
with my connections at Full Sail, I plan to
acquire a position within the WWE as soon as
possible.
Long Term: (2040)
• Be a senior Marketing Executive in Sports
Entertainment
‣By 2040 I will have worked with WWE for
10yrs and I hope to be in a senior marketing
position within the company. If not with WWE,
I hope to be in a senior Marketing position in
the sports entertainment industry.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Graphic Design
SOFT
HARD
Novice / Adept /
Expert
Video Editing
Novice / Adept /
Expert
Dependability
Novice / Adept /
Expert
Teamwork
Novice / Adept /
Expert
Copywriting
SOFT
HARD
Novice / Adept /
Expert
Airtable/MySQL
Novice / Adept /
Expert
Verbal Skills
Novice / Adept /
Expert
Flexibility
Novice / Adept /
Expert

7. As a skilled digital marketer, I hope to
support the wrestling industry in a way
that increases fan connection, grows the
fanbas, and support the comany and
talent with cutting edge social media
campaigns.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Manager, Ridgewalker
Brewing, Social media ambassador,
event marketing.
• Sous Chef, Moosehead Bar & Grill,
Ordering, weekly menu specials,
Scheduling, Training
Education:
• High School Diploma, East
Mecklenburg High School
• Digital Marketing, B.S., Full Sail University (2024)
Awards:
• Dad of the Year Award given by my
children every year for fathers day.

9. COMPETITION
Fisher Taylor
Industry Experience:
• None
Education:
• Marketing student at Full Sail University pursuing
a Bachelor of Science in Digital Marketing.
• The University of Texas Arlington
Leadership Experience:
• Project Estimator
• Warehouse Team Lead
• US Navy
Skills and Pro
fi
ciencies:
• Google Analytics for Beginners
• Mobile, International, and Local SEO Test
• On-Page and Technical SEO Test
Michael Hayes
Overall Online Presence:
• He has customized his banner and headshot and
fi
lled out the basics for info. The link is the basic
link. He has made 23 connections and hasn't posted
much or shown much activity at all. He has taken
some certi
fi
cation courses. No recommendations.
• Grade: Poor, 65 out of 100
Industry Experience:
• Social media marketing
• Graphic design
• Web Design
Education:
• Marketing student at Full Sail University pursuing
a Bachelor of Science in Digital Marketing.
Leadership Experience:
• Sous Chef for Moosehead Grill
• Assistant Manager of Ridgewalker Brewing
• Co-Owner of O
ff
the Chain
Skills and Pro
fi
ciencies:
• Become a Marketing Entrepreneur
• Time Management
• Product Development
• Graphic Design
• Shopify experience
Overall Online Presence:
• I have customized the banner and have made a
custom URL. I have 16 connections. No activity and
very few certi
fi
cation courses were taken. No
recommendations.
• Grade: Poor, 60 out of 100

10. COMPETITION
Austin Freeland
Noteworthy Experience:
• Senior Producer, Creative/Social Media Manager
and Marketing Manager for Sorinex Exercise
Equipment
• 5 years as Freelance Videographer
Michael Hayes
Industry Experience:
• Social Media Manager at WWE
• Talent Brand Manager at WWE
• Equipment
• Social Media Manager at Sorinex
Exercise Equipement
Education:
• Marietta College
Skills and Pro
fi
ciencies:
• Team Building with the WWE
• Content Strategy with the WWE
• Digital Media with the WWE
• Social Media endorsement with WWE
Overall Online Presence:
• He is very active on his page. 433 Connections with
429 followers. Lots of experience and tons of
recommendations. 4 Licenses and Certi
fi
cations. 41
di
ff
erent skills with a headshot and a custom
banner.
• Grade: Superior, 93 out of 100
Industry Experience:
• Social media marketing
• Graphic design
• Web Design
Education:
• Marketing student at Full Sail University pursuing
a Bachelor of Science in Digital Marketing.
Leadership Experience:
• Sous Chef for Moosehead Grill
• Assistant Manager of Ridgewalker Brewing
• Co-Owner of O
ff
the Chain
Skills and Pro
fi
ciencies:
• Become a Marketing Entrepreneur
• Time Management
• Product Development
• Graphic Design
• Shopify experience
•
Overall Online Presence:
• I have customized the banner and have made a
custom URL. I have 16 connections. No activity and
very few certi
fi
cation courses were taken. No
recommendations.
• Grade: Poor, 60 out of 100

11. BRAND POSITION
As a professional digital marketing professional
with years of experience in watching the needs of
the professional wrestling industry, along with
cutting-edge skills in graphic design, video editing,
social media promotion, and web design, I can
develop the brands of sports entertainers in a way
that gets them known to even more fans who will
love to hear their story.
MICHAEL HAYES

12. NETWORKING & MARKETING
Industry Events & Organizations
• WWE Wrestlemania
‣ 2024 | Philadelphia
• WWE Hall of Fame
‣ 2024 | Philadelphia
• AEW Double or Nothing
‣ 2023 | Las Vegas
Digital Marketing
• Primary Content: My main content will consist of a blog on
my take on the week's wrestling shows, as well as a podcast
of the same content. I will also post pictures of my graphic
design work. I will keep the subjects of my work to myself,
local interest spots, local wrestling shows, and my family. My
content will show my path to the WWE.
• Primary Tools: I will primarily use Tic Tok, Tumblr, Facebook,
Instagram, and Twitter. I will use Anchor to record podcast
and upload them to Apple Podcast. I will also post my blogs
to Tumblr.
• Website: I will use my portfolio website to stand out among
the rest. To show proof of concept and prove that I can get
the job done.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have reached out to the YouTuber Provenlife, who
was the inspiration for me to go to Full Sail. I'm
hoping to hear back soon and ask him to be my
mentor.
Formal Education
• Bachelor of Science Degree in Digital Marketing
from Full Sail University.
Technical Skills
• SEO Strategy course on LinkedIn learning - SEPT
2022
• Graphic Design Tips & Tricks course on LinkedIn
learning- SEPT 2022
• Creating and Managing a Youtube Channel course
on LinkedIn learning- OCT 2022
• Social Media Marketing Foundations course on
LinkedIn learning- OCT 2022
Soft Skills
• Organizing Your O
ffi
ce for Maximum E
ffi
ciency
course on LinkedIn learning - AUG 2022
• Getting Things Done course on LinkedIn learning -
AUG 2022
• Communicating with Con
fi
dence course on LinkedIn
learning - DEC 2022

14. Michael Hayes
You know what it’s like to have social media
and not use it to its fullest potential? Well, what
I do is create
a presence on social media that people will connect with
while giving you the ease of only having to spend the time you want on the
apps you choose.
In fact, I have created the social media presence for Off The Chain, and
increased their customer attraction rate by 80%, increasing their revenue by
a whopping $50,000 in 3 months.
“

15. REFERENCES
11-2011.00 - Advertising and Promotions Managers. (2022, June 7).
ONET OnLine. Retrieved April 8, 2022, from https://
www.onetonline.org/link/summary/11-2011.00
11-2021.00 - Marketing Managers. (2022, June 7). ONET OnLine.
Retrieved April 8, 2022, from https://www.onetonline.org/link/
summary/11-2021.00
13-1161.01 - Search Marketing Strategists. (2022, June 7). ONET
OnLine. Retrieved April 8, 2022, from https://www.onetonline.org/
link/summary/13-1161.01
Freeland, A. F. (n.d.). Austin Freeland. Linkedin. Retrieved August 4,
2022, from https://www.linkedin.com/in/austin-freeland-97b879154/
Hayes, M. H. (n.d.). Michael Hayes. Linkedin. Retrieved August 4,
2022, from https://www.linkedin.com/in/fghayes/
Izzi, M. I. (n.d.). Michael Izzi. Linkedin. Retrieved August 4, 2022,
from https://www.linkedin.com/in/michaelizzi/
My Next Move. (2022, May 24). Marketing Managers at My Next
Move. ONET OnLine. Retrieved August 4, 2022, from https://
www.mynextmove.org/pro
fi
le/summary/11-2021.00
Putnam, K. P. (2022, April 13). Magician Brand Archetype - Kaye
Putnam | Psychology Brand Strategy. Kaye Putnam | Psychology
Driven Brand Strategist. Retrieved August 3, 2022, from https://
www.kayeputnam.com/brand-archetype-magician/
Ravens, A. R. (2021, December 19). [WWE Live Event].
EWrestlingNews. https://www.ewrestlingnews.com/results/results-
from-wwe-live-event-in-rockford-illinois
Ronquillo, D. M. R. (n.d.). Danica Marie Ronquillo. Linkedin.
Retrieved August 4, 2022, from https://www.linkedin.com/in/
dmronquillo/
Taylor, F. T. (n.d.). Fisher Taylor. Linkedin. Retrieved August 4, 2022,
from https://www.linkedin.com/in/
fi
sher-taylor-21ab05158/

16. REFERENCES
topping.com. (2022, January 8). Wwe Network Logo Png Image
With Transparent Background [Photograph]. Pintrest.Com. https://
www.pinterest.com/pin/wwe-network-logo-png-image-with-
transparent-background-png-free-png-images-
in-2022--333547916161695837/
WWE. (2022, February 24). WWE hiring Project Manager in
Stamford, Connecticut, United States | LinkedIn. Linkedin.
Retrieved August 4, 2022, from https://www.linkedin.com/jobs/view/
3198613467/
WWE hiring Manager, Digital Campaign Management in Stamford,
Connecticut, United States | LinkedIn. (2022, August 2). WWE.
Retrieved August 4, 2022, from https://www.linkedin.com/jobs/view/
3104126284/