Total Offshore Powerboat Presentation

The Competition
P1 SUPERSTOCK
P1 SuperStock is one of the
fastest-growing marine motorsport
series in the world. It is also one
of the most competitive forms of
motorsport, with international
recognition and guaranteed media
coverage.
Racing on water is completely
different to racing on tarmac. The
thrill is different too. The circuit is
constantly changing beneath you,
which makes racing spectacular and
unpredictable - the hallmarks of the
P1 SuperStock racing series.
P1 SuperStock is a sport full of
glamour, which attracts their events
to VIPs and celebrities from all over.
P1 SuperStock has the accreditation
of the governing entity of this sports
modality, the Union Internationale
Motonautique

Vores mission er at, vi over en årrække vil være de førende
producenter i Skandinavien af kvalitetsførstehjælpsudstyr,
produceret i plast af dansk designer med fokus på tryghed og
sikkerhed.Grand Prix of the Sea
P1 SuperStock events are
designed to excite and entertain,
ensuring the enjoyment for the
viewer and the value for the
sponsor, creating a significant
economic impact.
P1 SuperStock is major international
sporting festival located all over the
globe. For example over five or six
weekends, in May through October.
There are up to six races over the race
weekend, lasting 30-45 minutes each.
The free event attracts thousands of
spectators. And as the race course
is close to shore, tight and fast,
becomes a magnificent show for the
public. It´s also a serious challenge
for the teams
EXCITE AND ENTERTAIN
• Madison
• St. Cloud
• Bilozi
• Pittburgh
• Detriot
• Morehead City
EUROPE P1 SUPERSTOCK EVENT
• London Docklands
• Scarborough, Yorkshire
• Dublin
• Gosport, Hampshire
• Cardiff, Wales
• Bournemouth, Dorset
U.S.A.
UNITED ARAB EMIRATES MALAYSIA
• To be confirmed • To be confirmed

offshore challenge
Concept. The team to visit marinas around the world
Real Club Nauticos of Spain, also all international mariners
Set a course that the team will set the fastest time.
Laying down the Challenge to all motor boat owners to compete
Hospitality, team building & team training in different sea conditions

Team Aspirations
VALENCIA PORT
We use facilities located in the Puerto
Deportivo de Valencia and the Marina
Real Juan Carlos I (home of the America’s
Cup) for team testing and training, as well
as for VIP Hospitality and to also promote
motor marine sports.
We invite international companies to
support the team and invest in Valencia.
We have many aspirations in the long run
that we would develop from the base of
the Racing Team. Among them are:·To be
world champions.
Build the most exclusive Powerboat Racing Club in the world.
Projecting the image and positive values for our partners and sponsors of our team.
Be catalysts for sports excellence, in parallel to the construction of successful B2B business alliances.
Introduce other competitions of race and endurance.
Promote the creation of our own Powerboat Racing Series in Spain.
Create the Academy of the Offshore Power Boat Racing Team for the development of training activities.
Develop the Offshore Power Boat Racing Team Web TV Channel.

Project of Future
STAGE A STAGE B STAGE C
Creation of the
Valencia Racing
Club
Implementation of
the P1 Super Stock
Spanish Series
Implementation
and training of the
competition team

The Team Values
Proud of our values, and involved in
displaying them in every angle of the business
We are an INTERNATIONAL racing team, based in Valencia, Spain
Daring and INNOVATIVE, pioneer of the sport internationally
Motivated by our sports EXCELLENCE and the creation of value for our sponsor
Power, speed, energy... with the maximum respect for the environment

Within the boat branding concept the teams aim is to recreate as close as possible the concept design to be
exactly like a Racing car but to slot in the impression that our team powerboat fitted in to the Racing car design.
The Team - Brand & Concept

Marketing model
A fusion of sports and entertainment, which
brings to the public and allows them to
participate in unique experiences around the
team and its sponsors.
We apply to our work the concept Sportainment
And optimize media and commercial
exploitation of a 360º devised product.
That aligns the interests of the team, the
public and the sponsor, generating synergies
among them.

Concept based on CIBER pattern
CONTENTS
IMMERSION
BROADCASTING
EXPLOITATION
RETURNS
The formal integrity of Sportainment generates a
large amount of contents of interest for audiences and brands
Sportainment provides an experiential immersion
in public that predisposes to messages and activations
Sportainment, for richness of contents and
formats, allows to develop Transmedia strategies
The formal implementation of Sportainment
allows multiple media and commercial exploitation ways
The alignment of interests of the actors makes
Sportainment a unique returns plantform facilitato

Focuse on the Sponsor
The Valencia Racing Club project is based on an open and flexible work style, that our sponsor must
be part of all stages to achieve success together. Even to be finally called...
Our idea of the sponsorship is not limited simply to the placement of a logo on physical elements
of the team. In fact, we believe that this is the least important part of a sponsorship relation
We understand that the sponsor is a member of the team, and therefore, we want them to participate in the design of the product
from the outset. Because their interests are ours, and we work to provide value through innovative and sophisticated formulas that
allow them to connect with its consumers, to provide them with positive experiences and turn them into fans of the brand. In short, we
are working to generate business to our sponsor globally.
Offshore Power Boat Racing Team

We have carefully designed a series of exclusive marketing opportunities
for our sponsor, which may be developed based on his requirements.
BRAND AWARENESS CONTENTS EXPERIENCES
PARTICIPATION
ENGAGEMENT
• Team Naming
• Branding in all the elements
of Offshore Power Boat Racing
Team (Boat, truck, pilots, staff
and personnel clothing…)
• Branding oportunity in
competitive events, to be
discussed.
• Branding in Valencia Racing
Village and Paddock Club.
• Branded content” generation
and broadcasting.
• Media coverage: TV, press,
radio.
• Webcasting through the
organization channels, and
others owned by TOTAL Offshore
Power Boat Racing Team (web &
social networks)
• Full rights of use of teams Brand
and image, for the sponsor´s
contents and campaigns.
• VIP Hospitality /VIP Live Race
experience.
• Corporate Hospitality Days for
clients and sponsor staff.
• Static Show (nautic exhibits,
marinas, malls)
• Team building.
• Públic Relations events /
Advertising / Product launch.
• VIP exclusive events.
• B2B partnerships / Joint
Ventures.
• Use of the boat andl paddock
club for product launch.
• Consumers contests.
• Personal data capture at race
events.
• Full Access to the TOTAL
Offshore Power Boat Racing
Team database, including clients
worldwide.
• Participating fans community
through social media.
• Commercial promotions.

A professional structure oriented specifically
to obtain the greatest return for the investment of the sponsor
PRESS & MEDIA ADVERTISING & P.R. SPECIAL EVENTS RACING TEAM
Manage the media relations, both
national and international, with
the team and our sponsor.
Supported by the Audiovisual Area
and the content Area. Its mission
consists in the creation of tangible
results to improve the visibility of
the brand.
Corporate actions, B2B,
experiences of team building for
employees, road show, design
of exclusive VIP events, actions
of incentive for key customers,
experience days
Pilots, mechanics and logistics
personnel. Its primary function
is to win, but without neglecting
the necessary attention to the
sponsor.
EXCLUSIVE SERVICES TO THE SPONSOR

Media Coverage
Powerboat P1 SuperStock organization has a highly
qualified press & PR Team. Their job is to maximize
the advertising for teams and drivers, as well as
their own partners and sponsors. They work with
the national press, television channels, partners in
regional press, and radio to ensure media coverage
of their events.
Prior to each event, are held press days, inviting all
regional television, radio, and print media. It is a
great opportunity to introduce the competitors and
give journalists the opportunity to experience a ride
on a competition boat.
During the events, they use leading photographic
agencies to capture races on the water, Earth and
air.
QUALIFIED PRESS & PR TEAM
P1 Super Stock provides an excellent
oportunity to build loyality and influence on
a wide rage of audiences, local, national and
international
TV production is owned by Powerboat P1, which
employs producers of each territory.
A program dedicated to the SuperStock, which
includes a minimum of 26 minutes of highlights
summaries of each event is broadcast through
the following channels:
• Eurosport
• Total Sports Asia
• Race Fans TV
• Boats on TV
• Showtime Arabia
• Setanta Ireland
• Setanta Canada
• Setanta Africa
• Setanta North America
• Setanta Australia
• Motors TV
TV PRODUCTION
In Spain, we have agreements with the main
media groups, who have already shown interest
in giving coverage to this exclusive project. Also
the team will generate media internationally.

Impact on Direct Audience
Audience Profile at
the P1 SuperStock events:
P1 SuperStock events attract a large number of spectators on the
race weekend, between 15,000 and 90,000 depending on the venue.
137 countries, origin of fans connecting with P1 Superstock.
Around 60% of the audience at the event are local. A 40% move to
attend the same, sometimes from more than 375 km away.
Independent sources of audit: KPMG - Repucom - Penzance Research
The economic impact of an individual event of P1
SuperStock is estimated in 5 million dollars
Media
Facilities
Hospitality
Transport
Local stimulus
The media value attributed to a single sponsor in a
national series of P1 SuperStock is 2 million dollars
TV Graphics
TV Advertisements
Boat Branding
Event Branding
Driver Apparel
29%
12%
14%
9%
36%
8%
23%
21%
17%
11%
0-17
18-25
26-40
40+
24%
38%
29%
9%
Hombre
Mujeres
60%
40%

Commitment with Young people
Through this Foundation, we develop
programs of awareness with respect
and care of the marine environment
for young people, through programs
such as school competitions, beach
cleaning days, training courses...
SPIRIT OF VALENCIA
YOUTH ACADEMY
We want to offer the experience of the
Spirit of Valencia Academy programs
to the schools, as an introduction to
careers related to the nautical, taking
into consideration our comprehensive
marina facilities and trades involved
in the management of them.
SPIRIT OF VALENCIA
MOTORCRAFT TRAINING SCHOOL
P1 MARINE FOUNDATION
From this Center we teach courses
for the training of professional marine
mechanics, as well as licensing to
become a racing driver.

Why sponsor your Offshore Power
Boat Racing Team?
We offer a product for DIFFERENTIATION, innovative and exclusive. We are the first international specialty team.
The TOTAL Offshore Power Boat Racing Team boat is the only one type of its kind in the world, due to its exclusive concept
branding.
We put in your hands a great opportunity to participate in the development of our
own “Spanish Offshore P1 Powerboat Racing Series”, the first competition of this kind in Spain nationally.
But we are much more than a sports team. Our Offshore Power Boat Racing Team is a project designed since
its origin considering the sponsor. For this purpose, we have designed a complete platform of SPORTAINMENT
where every detail is designed to provide returns through the generation of CONTENTS and EXPERIENCES:
Contents to reach global audiences, for social networks followers, in order
to generate community and create fans, for commercial activities and enhance the engagement of the user.
Experiences for the consumer, to exercise social responsibility, to stimulate the B2B relationships, to humanize the brand.
A brand will never get so close to its consumer, or the consumer will be so positively inclined to the brand message, as in a scene chosen
specifically by the consumer for his enjoyment, leisure and entertainment.

Thanks for your time
CONTACT
Team Director & Head of Sports
Development:
Michael Robert Gill
Mail: info@spiritofvalencia.es
Phone: +34 629 07 90 69
Sponsorship & Marketing Manager:
René Berg Jensen
rene@spiritofvalencia.es

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