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Prepared by:
Bolante, Kristina E.
Cordero, Katherine Faith Z.
Corona, Earvin Michael D.
Lizardo, Van Ynel S.
FEASIBILITY STUDY FOR
literally implies “naked” fruits since the fruits
that we will be using will be peeled/stripped
from its skin covering to make a delicious fruit
shake.
It also guarantees to use fresh fruits everyday
which is the reason behind the name.
“The Naked Fruit”
a.
n a m e
a.
We chose a location at the LRT 2 Recto Station since most people who
takes the train passes through this station. It is also a good place to sell
cold drinks and beverages since it is a common route for
tired workers, students,
commuters, etc. to pass through to get a ride
home.
Location
Originator:
Kristina E. Bolante
Katherine Faith Z. Cordero
Earvin Michael D. Corona
Van Ynel S. Lizardo
Personnel:
Finance head: Van Ynel S. Lizardo
Promotions head: Katherine Faith Z. Cordero
Store supervisors: Kristina E. Bolante
Earvin Michael D. Corona
The originator, the Personnel, the
Work Force
b.
Work Force:
Two in-store employees – one
employee that will act as the cashier,
and another employee that will prepare
the shakes.
The originator, the Personnel, the
Work Force
b.
“The Naked Fruit” is under the Food and Beverages
section.
It serves fresh fruit shakes and juices with varying
flavours of different tropical fruits like mangoes,
apples, oranges, watermelons, melons, guyabano,
avocado, pineapples, strawberries and bananas.
nAture of the firm
c.
“The Naked Fruit” stand is in competition among
similar fruit shake businesses like “Fruitas”, “Fruit
Magic”, etc.
Competition or edge of
your product
D.
What setsit apart?
50% Off on all
products
8:30pm
during
Closing hour
guaranteed
Fresheveryday
To promote “The Naked Fruit” products, we came up
with different promotional materials. We designed
menus, posters, and a stall banner. A logo was also
designed to create a unique brand image that can
catch people’s interest towards our products.
Marketing Strategy / Promotion of the
Firm or Product
e.
posters
posters
menu
RAW MATERIALS AND EQUIPMENTS
II.
• Fruits (mango, melon, banana, strawberry, orange, apple,
avocado, watermelon, pineapple, guyabano)
• Ice
• Milk
• Fructose syrup
• Water
• Cups with cap (12oz and 16oz)
• Straw
• Tissue
Supply/raw materials
a.
1. Blender
2. Chiller
Machines and equipments
needed
b.
1. Peeler
2. Knife
3. Fluorescent lights
4. Measuring spoons
5. Electric fan
6. Tupperwares
7. Sink
8. Rags
9. Water Drum
10. Measuring Cup
utilities
c.
Clean the fruits with water. Peel each fruit with
the peeler and slice them into strips with a knife.
Set the fruits aside in a Tupperware.
Procduction process
d. ?1
Crush ice.
Procduction process
d. ?2
Put slices of desired fruit in
the blender.
Procduction process
d. ?3
Add fructose syrup and half cup
of water.
Procduction process
d. ?4
Add ice.
Procduction process
d. ?5
Blend
Procduction process
d. ?6
Serve in a cup with
straw
Procduction process
d. ?7
Financial aspect
IiI.
Fixedfactors ITEM QTY PRICE TOTAL
Blender 2 4999 9998
Chiller 1 38000 38000
Tupperwares 12 150 1800
Electric Fan 1 700 700
Peeler-Knife set 1 500 500
Sink 1 7200 7200
Fluorescent lights 3 1000 3000
Measuring spoons 1 300 300
Measuring cup 2 150 300
Water drum 1 700 700
Hairnet 2 20 40
Apron 2 100 200
Cap 2 200 400
Rent 20000 20000
TOTAL Php 83, 138
Variablefactors Item QTY Unit Price Total per day Total per month
Electric Bill 3000
Mangoes 10 kilos 43/kilo 430 12900
Melons 10 pcs 15/pc 150 4500
Bananas 3 kilos 35/kilo 105 3150
Strawberries 3 kilos 120/kilo 360 10800
Oranges 3 kilos 145/kilo 435 13050
Apples 3 kilos 192/kilo 576 17280
Avocado 3 kilos 25/kilo 75 2250
Watermelons 3 pcs 32/pc 96 2880
Pineapples 5 pcs 38/pc 190 5700
Guyabano 3 kilos 75/kilo 225 6750
A. Total Cost (TC)
Total Cost = Fixed costs + Variable costs
= Php 83, 138 + Php 191, 942
Total Cost = Php 275, 080.00
B. Fixed Cost (FC)
Fixed cost = Php 83, 138.00
C. Variable Cost (VC)
Variable Cost = Php 191, 942.00
D. Unit Cost/ Average Cost
Unit Cost = Total Cost / Units Produced
= Php 275, 080.00 / 10,000 cups (12oz and
16oz)
Unit Cost = Php 27.51
E. Minimum Required Sale
Daily cost: Php 9169.33
FOR 12oz shakes sold for Php 70.00:
Php 9,169.33 / Php 70.00
= 131 cups per day or 3,930 cups per month
FOR 16oz shakes sold for Php 80.00:
Php 9,169.33 / Php 80.00
= 115 cups per day or 3, 450 cups per month
F. Return on Investment
*Assuming that all 5,000 cups were sold:
FOR 12oz:
ROI = earnings - initial investment
Initial investment
= Php 350,000 - Php 275, 080
Php 275, 080
= 27.24%
FOR 16oz:
ROI = earnings - initial investment
Initial investment
= Php 400,000 - Php 275, 080
Php 275, 080
= 45.41%
*Assuming that min. required sale per day is implemented
FOR 12oz:
ROI = earnings - initial investment
Initial investment
= Php 275,100 - Php 275, 080
Php 275, 080
= 0.00 %
FOR 16oz:
ROI = earnings - initial investment
Initial investment
= Php 276,000 - Php 275, 080
Php 275, 080
= 0.00%
conclusion
Iv.
If we assume that all 5,000 cups of Regular size (12oz)
fruit shakes were sold in a month, then we can say
that the firm should continue the operations and
produce more products for there is 27.24% returns if
the business will be pushed through.
conclusion
1.
Based on the date gathered and computations done in the study, the following
conclusions are made:
If we assume that all 5,000 cups of Large size (16oz)
fruit shakes were sold in a month, then we can say
that the firm should continue operations and produce
more products for there is 45.41% returns if the
business will be pushed through.
conclusion
2.
Based on the date gathered and computations done in the study, the following
conclusions are made:
Considering the min. required sale for both regular
and large sized fruit shakes sold in a month, we can
say that the firm should maintain operations and
production for there is normal profit or 0% returns in
the business.
conclusion
3.
Based on the date gathered and computations done in the study, the following
conclusions are made:
Selling all 5,000 cups for both regular and large size
drinks will result to pure profit.
conclusion
4.
Based on the date gathered and computations done in the study, the following
conclusions are made:

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The Naked Fruit

  • 1. Prepared by: Bolante, Kristina E. Cordero, Katherine Faith Z. Corona, Earvin Michael D. Lizardo, Van Ynel S. FEASIBILITY STUDY FOR
  • 2. literally implies “naked” fruits since the fruits that we will be using will be peeled/stripped from its skin covering to make a delicious fruit shake. It also guarantees to use fresh fruits everyday which is the reason behind the name. “The Naked Fruit” a. n a m e
  • 3. a. We chose a location at the LRT 2 Recto Station since most people who takes the train passes through this station. It is also a good place to sell cold drinks and beverages since it is a common route for tired workers, students, commuters, etc. to pass through to get a ride home. Location
  • 4. Originator: Kristina E. Bolante Katherine Faith Z. Cordero Earvin Michael D. Corona Van Ynel S. Lizardo Personnel: Finance head: Van Ynel S. Lizardo Promotions head: Katherine Faith Z. Cordero Store supervisors: Kristina E. Bolante Earvin Michael D. Corona The originator, the Personnel, the Work Force b.
  • 5. Work Force: Two in-store employees – one employee that will act as the cashier, and another employee that will prepare the shakes. The originator, the Personnel, the Work Force b.
  • 6. “The Naked Fruit” is under the Food and Beverages section. It serves fresh fruit shakes and juices with varying flavours of different tropical fruits like mangoes, apples, oranges, watermelons, melons, guyabano, avocado, pineapples, strawberries and bananas. nAture of the firm c.
  • 7. “The Naked Fruit” stand is in competition among similar fruit shake businesses like “Fruitas”, “Fruit Magic”, etc. Competition or edge of your product D.
  • 9. 50% Off on all products 8:30pm during Closing hour guaranteed Fresheveryday
  • 10. To promote “The Naked Fruit” products, we came up with different promotional materials. We designed menus, posters, and a stall banner. A logo was also designed to create a unique brand image that can catch people’s interest towards our products. Marketing Strategy / Promotion of the Firm or Product e.
  • 13. menu
  • 14. RAW MATERIALS AND EQUIPMENTS II.
  • 15. • Fruits (mango, melon, banana, strawberry, orange, apple, avocado, watermelon, pineapple, guyabano) • Ice • Milk • Fructose syrup • Water • Cups with cap (12oz and 16oz) • Straw • Tissue Supply/raw materials a.
  • 16. 1. Blender 2. Chiller Machines and equipments needed b.
  • 17. 1. Peeler 2. Knife 3. Fluorescent lights 4. Measuring spoons 5. Electric fan 6. Tupperwares 7. Sink 8. Rags 9. Water Drum 10. Measuring Cup utilities c.
  • 18. Clean the fruits with water. Peel each fruit with the peeler and slice them into strips with a knife. Set the fruits aside in a Tupperware. Procduction process d. ?1
  • 20. Put slices of desired fruit in the blender. Procduction process d. ?3
  • 21. Add fructose syrup and half cup of water. Procduction process d. ?4
  • 24. Serve in a cup with straw Procduction process d. ?7
  • 26. Fixedfactors ITEM QTY PRICE TOTAL Blender 2 4999 9998 Chiller 1 38000 38000 Tupperwares 12 150 1800 Electric Fan 1 700 700 Peeler-Knife set 1 500 500 Sink 1 7200 7200 Fluorescent lights 3 1000 3000 Measuring spoons 1 300 300 Measuring cup 2 150 300 Water drum 1 700 700 Hairnet 2 20 40 Apron 2 100 200 Cap 2 200 400 Rent 20000 20000 TOTAL Php 83, 138
  • 27. Variablefactors Item QTY Unit Price Total per day Total per month Electric Bill 3000 Mangoes 10 kilos 43/kilo 430 12900 Melons 10 pcs 15/pc 150 4500 Bananas 3 kilos 35/kilo 105 3150 Strawberries 3 kilos 120/kilo 360 10800 Oranges 3 kilos 145/kilo 435 13050 Apples 3 kilos 192/kilo 576 17280 Avocado 3 kilos 25/kilo 75 2250 Watermelons 3 pcs 32/pc 96 2880 Pineapples 5 pcs 38/pc 190 5700 Guyabano 3 kilos 75/kilo 225 6750
  • 28. A. Total Cost (TC) Total Cost = Fixed costs + Variable costs = Php 83, 138 + Php 191, 942 Total Cost = Php 275, 080.00 B. Fixed Cost (FC) Fixed cost = Php 83, 138.00 C. Variable Cost (VC) Variable Cost = Php 191, 942.00 D. Unit Cost/ Average Cost Unit Cost = Total Cost / Units Produced = Php 275, 080.00 / 10,000 cups (12oz and 16oz) Unit Cost = Php 27.51
  • 29. E. Minimum Required Sale Daily cost: Php 9169.33 FOR 12oz shakes sold for Php 70.00: Php 9,169.33 / Php 70.00 = 131 cups per day or 3,930 cups per month FOR 16oz shakes sold for Php 80.00: Php 9,169.33 / Php 80.00 = 115 cups per day or 3, 450 cups per month F. Return on Investment *Assuming that all 5,000 cups were sold: FOR 12oz: ROI = earnings - initial investment Initial investment = Php 350,000 - Php 275, 080 Php 275, 080 = 27.24% FOR 16oz: ROI = earnings - initial investment Initial investment = Php 400,000 - Php 275, 080 Php 275, 080 = 45.41% *Assuming that min. required sale per day is implemented
  • 30. FOR 12oz: ROI = earnings - initial investment Initial investment = Php 275,100 - Php 275, 080 Php 275, 080 = 0.00 % FOR 16oz: ROI = earnings - initial investment Initial investment = Php 276,000 - Php 275, 080 Php 275, 080 = 0.00%
  • 32. If we assume that all 5,000 cups of Regular size (12oz) fruit shakes were sold in a month, then we can say that the firm should continue the operations and produce more products for there is 27.24% returns if the business will be pushed through. conclusion 1. Based on the date gathered and computations done in the study, the following conclusions are made:
  • 33. If we assume that all 5,000 cups of Large size (16oz) fruit shakes were sold in a month, then we can say that the firm should continue operations and produce more products for there is 45.41% returns if the business will be pushed through. conclusion 2. Based on the date gathered and computations done in the study, the following conclusions are made:
  • 34. Considering the min. required sale for both regular and large sized fruit shakes sold in a month, we can say that the firm should maintain operations and production for there is normal profit or 0% returns in the business. conclusion 3. Based on the date gathered and computations done in the study, the following conclusions are made:
  • 35. Selling all 5,000 cups for both regular and large size drinks will result to pure profit. conclusion 4. Based on the date gathered and computations done in the study, the following conclusions are made: