Advertising technology, or simply ad tech, changes very rapidly because it combines advertising and technology, which are both very dynamic industries. It is just impossible to predict how we will use advertising 5 or 10 years from now. Modern businesses rely heavily on ad tech companies to promote their products and services.

1. Using Advertising Technology To Grow
Your Business
Michael David Wilson
Writes on Adspeed adserver, topics of interest
latest ad server technologies.

2. Advertising technology, or simply ad tech, changes very rapidly because
it combines advertising and technology, which are both very dynamic
industries. It is just impossible to predict how we will use advertising 5
or 10 years from now. Modern businesses rely heavily on ad tech
companies to promote their products and services. This is both a
blessing and a curse. Internet is as ubiquitous as electricity and many
business tasks are now performed online. Online advertising can be
used by nearly any company, from local beauty salons to big e-
commerce retailers as a convenient and efficient way to reach more
customers. New approaches are being invented and experimented on a
daily basis. Social marketing and mobile marketing that were new only
several years ago is now becoming more popular and more important.
Therefore, managing all online advertising channels requires a lot of
effort that is often more suitable for a team of experts. You either learn
the latest advertising techniques, or outsource those tasks to a
professional. There are many ad tech companies that want your
business but they will come at a cost. Therefore, you do need to find a
partner that is reliable, affordable and suitable to your particular
problem or goal. Below are a few areas that ad tech companies can help
your business:

3. Unlike ads on a traditional newspaper or magazine, you can adjust your
online advertising strategies quickly with online ad management tools.
For example, you can replace a non-performing ad with a new version.
You can perform A/B split testing before running a large ad campaign.
This flexibility allows you to experiment and only use the best ads by
measuring and monitoring their performance metrics.
Adapt More Quickly

4. Technology has done an astounding job of making our world much
smaller than it used to be. Instead of picking up a paper and reading
about local businesses, people can now log onto their phones, tablets,
smart TVs and read about products made in far-away countries. Thanks
to video chat and instant messaging, people can now get product
support and customer service anywhere. In addition to that, you even
get online discounts for your specific city or neighborhood with geo-
targeting capability from the ad server. There are so many websites and
apps to place your ads and get your product information to potential
customers.
Reach More Viewers

5. Advertising is not just an isolated business activity. It is often
coordinated closely with your daily business operations. With just a few
clicks in your ad server, you can increase advertising exposure
immediately and results can be seen within minutes. This is especially
helpful to promote time-sensitive events or sales. You can boost direct
advertising to bring more online traffic to your website or foot traffic to
your store to balance the burden of fixed costs like rent or payroll. For
example, if you run a restaurant, you can send out tweets or offer a
Facebook discount at convenient times of the day like lunch and dinner
time to drive locals to your establishment.
Bring In More Customers

6. Direct and personalized communication between businesses and
customers is becoming more popular and more important. The right
message at the right time can bring in new clients. The right response to
an online comment or inquiry can also improve the image of your
business. Customers can become fans and help you promote your
business for free. On the other hand, when communication breaks
down, negative word-of-mouth is going to damage your reputation more
than just losing one single client. In these instances, damage control and
crisis management is critical to limit the risk. Therefore, the need for
social media advertising and reputation monitoring/management
services has never been greater.
Build Better Relationships

7. Direct business communication also comes from email marketing. It is
critical for your business to maintain a contact list of existing clients and
potential clients. With this opt-in and permission-based list, you can use
an email marketing platform together with your email ad server to send
updates, announcements, new product offers, or promotions to remain
relevant in a competitive market and keep your company name fresh in
the client's mind.
Stay in Touch More Frequently

8. AdSpeed ad server is a reliable & powerful ad serving and ad
management solution that serves your ads, tracks impressions & clicks
and reports ad statistics in real-time. Driven by the latest ad serving
technologies, the goal of Adspeed adserver is to provide a reliable
platform that can help in executing online advertising strategy more
efficiently.
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