This session outlines ways Hotels and Venues can generate revenue in through alternative sources following the COVID-19 Pandemic. It encourages creative thinking and alternative approaches to generate success. The examples used refer to the Irish Tourism Industry, but each of the six practical solutions are transferrable to destinations around the globe. For a bespoke solution specific to your tourism business, contact Michael Dalton on michael@micdrop.ie to discuss.

1. Alternative Revenue Streams for Hotels & Venues in 2020
- Starting Shortly -
In a world of change, our Industry is constantly evolving and adapting. Are you?

3. Founder: Michael Dalton, CIS, CITP
Recognised as one of the ‘Rising Stars in the Meetings Industry’, by Meetings & Conventions
Magazine, Michael inspires growth, change and creativity in the MICE Sector. Having worked with
Ovation Ireland, he went on to lead the sales efforts of Moloney & Kelly DMC for over 7 years. He
helps companies to understand the MICE sector and grow their business.
Education:
Bachelor’s Degree in Business with Event Management & Spanish
Honours Degree in Hospitality, Sports and Tourism Management
SITE Certified Incentive Specialist (CIS)
SITE Certified Incentive Travel Professional (CITP)
Awards & Recognition:
2020 ITIC Council Member for SITE Ireland
2018 & 2019 President SITE Ireland Chapter
2018 Rising Star in the Meetings Industry - Meetings & Convention
2017 Hosts Global Leadership Award
2016 Co Chair SITE Global Young Leaders
2015 SITE Ireland Producer Award

4. About
A MICDrop can be defined as an action signifying a moment of excellence or brilliance during a speech or event.
We aim to create MICDrop Moments for all of our clients and deliver real business results.
MICDrop helps companies in the business tourism sector to grow their success, identify new opportunities and
enhance their offering to maximise their potential for MICE clientele. MICDrop’s expertise ‘drops’ seamlessly
into any company working in the sector to add value and generate solid business outcomes.
Founded in 2020 by Michael Dalton, CIS, CITP, with over a decade of industry experience in the MICE Sector
delivering exceptional results for planners, industry suppliers and destinations.
Core Values:
Relationships | Trust | Honesty| Commitment | Results

5. Our Sponsor
Services Include:
• Virtual/Online Team Building Events
• Hybrid Events
• Custom Made Team Engagement
• Virtual Fam Trips
• Charity Fundraisers Richard Phelan - Managing Director

7. The Approach
CLIENT
FEASABILITY
SOLUTION
CAPACITY
The Steps to Success:
1. Who is your client?
2. What is your solution?
3. Are there any capacity concerns?
4. Is it feasible and profitable?
5. Market your new product or service.

9. The Context
“75% of the Irish Tourism Economy is
based on International Visitation.”
Irish Tourism Industry Confederation - (29th May 2020)
“Only 56% of Irish people currently
take a break in Ireland.”
Paul Kelly, CEO Failte Ireland - (26th Feb 2020)

10. Based on research conducted by AIB focussing on the spend in various tourism sectors we are provided with
unique insights into the size of the domestic market.
The Market

12. 1. Bedrooms as Office Space
Benefits of this Solution:
- Very little outlay
- Increased occupancy and revenue
- Creating employment
How to implement?
- Block a section of rooms for this purpose.
- Agree access times for clients.
- Set food & beverage offering and pricing strategy.
Examples:
Hotel Ottillia, Brochner Hotels, Copenhagen
Hotel V, Amsterdam
Achat Hotels, Germany

13. 2. Meeting Space: City Hotel or Venue
Example: Clayton Hotel, Burlington Road.
1. Who is your client?
- Local Corporate Accounts
2. What is your solution?
- Repurpose your main meeting room into a Co-Working
Space.
3. What is the capacity?
- CAD Layout of your space to identify true capacity.
4. Is it feasible & profitable?
- Get quotes from Suppliers to assess the overall cost.
- Also consider if implemented, can the space be turned
around easily.
Additional Information: SCSI REPORT

15. 45 meters
27.4 meters
154 Stations

17. 3. Meeting Space: Resort Hotel or Venue
Example: The Europe Hotel, Killarney
1. Who is your client?
- Irish Domestic Tourists
2. What is your solution?
- Repurpose your main meeting room into an entertainment space.
- Cinema or Concert Venue
3. What is the capacity for this solution?
- CAD Layout of your space to identify true capacity.
4. Is it feasible and profitable?
- Get quotes from Suppliers to assess the overall cost.
- Also consider if implemented, can the space be turned around
easily.

19. 19.9 m
26 m
Service
Bar

20. 4. Breakout Rooms: City Hotel
Example: The Westbury
1. Who is your client?
- Irish Domestic Tourists
2. What is your solution?
- Repurpose your breakout rooms into entertainment areas for small groups.
3. What is the capacity?
- Number of Breakout Rooms
4. Is it feasible and profitable?
- Get quotes from Suppliers to assess the overall cost.
- Pricing Strategy: Room Hire or Package with some F&B
- Service Delivery: WhatsApp Ordering Service.
5. Develop collateral and market your new product or service.

21. 5. Outdoor Space: Resort Hotel
1. Who is your client?
- Irish Domestic Tourists
2. What is your solution?
- Create private entertainment spaces for small
groups.
3. What is the capacity for this solution?
4. Is it feasible and profitable?
- Get quotes from Suppliers to assess the overall
cost.
- Develop pricing and service delivery strategy.

22. 6. New Sellable Product
Example: Druids Glen Resort
1. Who is your client?
- Irish Domestic Tourists
2. What is your solution?
- Look at current range of service and identify
enhanced offerings.
- Create experiences for tourists to purchase.
- Are there other local businesses you can
partner with?
A Berry Nice Day Out in Wicklow
Package includes:
- Berry Nice Afternoon Tea
- Use of a Picnic Basket and Blanket
- Use of the Grounds for Picnic
- Optional Upgrades: Alpaca Trek,
Round of Golf, Family Scavenger Hunt.

24. Meet the Experts: PPE Equipment
PPE Equipment:
https://healthsafetyproducts.eu
Louise Lonergan
P: +353 86 821 8366
E: louise@lcg.ie

25. Meet the Experts: Decor & PPE
Decor & Theming/PPE Equipment:
Patrick Bennett - Gotcha Covered
E: patrick@gotchacovered.ie
P: +353 86 382 4086
Services Include:
• Bespoke Sanitisation Stations
• Health & Safety Signage
• Protective Screens
• Theming for Co Working Spaces
• Pub Sets and Props for Snugs

26. Meet the Experts: Entertainment
Entertainment:
Sheil Entertainment Agency
Susie Sheil
P: +353 87 289 7021
E: susie@sheilentertainmentagency.com
Services Include:
• Bespoke Entertainment Solutions
• Entertainment Programming
• Unique Concepts
• Ambient Installations and Animations
• Active Entertainers’ Roster Summer 2020

29. Useful Links:
PPE Equipment:
https://healthsafetyproducts.eu
Louise Lonergan
P: +353 86 821 8366
E: louise@lcg.ie
Virtual Events:
Richard Phelan - Dynamic Events
E: richard@dynamicevents.ie
P: +353 87 244 6970
Industry Supports:
Fáilte Ireland
COVID-19 Support Hub
https://covid19.failteireland.ie
Entertainment:
Sheil Entertainment Agency
Susie Sheil
P: +353 87 289 7021
E: susie@sheilentertainmentagency.com
Portable Snugs & Pubs:
https://theshebeen.com
https://botharbar.ie
Glamping Pods:
https://www.electricpicnic.ie/
boutique-camping
Consultancy/Training:
Michael Dalton - MICDrop
E: michael@micdrop.ie
P: +353 86 887 8831
Decor & Theming/PPE Equipment:
Patrick Bennett - Gotcha Covered
E: patrick@gotchacovered.ie
P: +353 86 382 4086
Tourism Revival Plan:
Coming 29th June 2020
https://www.itic.ie

30. Questions
and
Answers

32. Ní neart go cur le chéile! (Irish) - There is no strength without unity!