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Be Everywhere - czyli jak wykorzystuję social media (i nie tylko) do promocji bloga

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Moja prezentacja na Aula Polska w dniu 26 czerwca 2014 r.

Publicada em: Mídias sociais

Be Everywhere - czyli jak wykorzystuję social media (i nie tylko) do promocji bloga

  1. 1. JESTEM AMATOREM
  2. 2. Michał Szafrański § Gabi’s husband and father of two § Already over 40 § Blogging about personal finance and money saving at http://JakOszczedzacPieniadze.pl § Former journalist and Business Development Director in IT
  3. 3. Why am I here? § 120 000 UU / month § 20 539 fans on Facebook § 17 975 e-mail subscribers § 1052 RSS readers § 185 blog posts § 15 145 comments (average 80) § Over 470 comments on the most popular post § 29 podcast episodes
  4. 4. § daadasdad
  5. 5. DWA LATA BLOGOWANIA
  6. 6. HOW TO GET TRAFFIC
  7. 7. 40% CONTENT CREATION 60% MARKETING
  8. 8. § Most media doesn’t belong to us – Google – Facebook, Twitter, G+ – RSS § Mailing list! § Reply to emails § Comment on other blogs § Guest posting 40% CONTENT 60% MARKETING
  9. 9. DWA LATA BLOGOWANIA
  10. 10. BE EVERYWHERE! § Blog – your home base § YouTube § Podcast § Social Media – Facebook, Twitter, LinkedIn, Google+ § Traditional Media § Conferences
  11. 11. TRAFFIC SOURCES: 6 MONTHS 42% 21% 13% 14% 8% 2% Organic search Direct Email Referral Social Other
  12. 12. DOES MEDIA BRING TRAFFIC?
  13. 13. NEWSLETTER STATS May 2013: 1192 subscribers July 2013: 2660 subscribers
  14. 14. FACEBOOK FANPAGE STATS June 2013: 1744 likes June 2014: 20 553 likes
  15. 15. TIPS & TRICKS § Custom-written newsletter with a personal touch § Several social media messages § E-mail autoresponder with „best articles” links § „A year ago on my blog…” § Wykop.pl
  16. 16. PICTURE MATTERS!
  17. 17. TRACK & ENGAGE! § Check who is linking to you – Trackbacks – Google Analytics – Clicky.com – Google Alerts § Check who is talking about you – SentiOne.pl – SoTrender.pl § Engage § Give back! Promote other good content
  18. 18. HOW TO BUILD / GAIN TRUST? § Full financial transparency – Spending reports – Income reports – My net worth § “Write Epic Shit!” - Corbett Barr J § Be human – showing not only “ups” but also “downs”! § Direct and open communication § Every email is important!
  19. 19. Social proof
  20. 20. SOCIAL PROOF § „Chicken and the egg” problem – First comments – People read… when they see others are reading § Trust is built thanks to: – Your face – User comments and opinions – Other bloggers linking to you – Media – Contracts and references
  21. 21. SOCIAL PROOF § Ask for opinions and use them – Show surveys results – Show your human face and gently disagree § Promote your commenters and thank them for feedback § Make shareable content – They share when it makes them smarter looking and better – Ask them to share – Make it easy! – ready to use tweets
  22. 22. MOJA STRATEGIA
  23. 23. JAK ROZUMIEM SOCIAL MEDIA § Media społecznościowe wzmacniają przekaz – Świetny przekaz = fani Cię uskrzydlą i poniosą daleko – Przekaz do dupy = mleko się rozleje… § Czytelnicy i fani są inteligentni § Wierzę, że ludzie są dobrzy i szukają normalności § Traktuję dialog w SM jak rozmowę twarzą w twarz § Uważam, że świadczą o mnie czyny a nie słowa
  24. 24. CASE STUDY 1
  25. 25. REKLAMA FB § 1838 kliknięć § 3,16% założyło lokatę § 58 lokat § Przychód: 58 * 60 zł = 3480 zł § Koszt: 1265,64 zł § Stopa zwrotu inwestycji = 275% J
  26. 26. CASE STUDY 2
  27. 27. BLOG MA MOC! § 3346 lokat § 200 875 zł przychodu (potencjalnie) § 3 statusy w social media § Statystyki: – 57 715 odsłony – Konwersja 5,8%! – Od 3,3 mln zł do 16,5 mln kapitału dla banku
  28. 28. Moc skutków ubocznych
  29. 29. THE POWER OF A PODCAST
  30. 30. 2007
  31. 31. December 2007
  32. 32. 2008
  33. 33. 3 years of struggle
  34. 34. 2009… 2012 § Link do historii na blogu – z wózka do maratonu September 2012
  35. 35. @PatFlynn http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/ http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/
  36. 36. My story is ALIVE
  37. 37. Pat Flynn & CreativeLive
  38. 38. My story is ALIVE § Paweł Krzos – Reader of my blog! § He started running on the 20th of July 2013 and listened to my podcast! § At the end of September he completed the marathon in 4:11:56 § „Michal, I was able to do it thanks to your inspiration…”
  39. 39. PatFlynn
  40. 40. Summary § Content is king! – your content determines how you will be perceived. You have 100% control over it! But… § Marketing is queen! – even the best content can be unnoticed if you won’t let the world know about it § Be yourself and follow your heart – that’s your key differentiator § Connect with inspiring people § Catch the wave and open up for side effects! „Passion makes hard work meaningful” Michał Szafrański
  41. 41. JESTEM AMATOREM
  42. 42. Pytania?

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