Carson Makow's sportscasting portfolio

1. PERSONAL BRAND EXPLORATION
Carson Makow
Personal Branding Online
February 11, 2022

2. What separates me from other content creators is
passion to for original content. No copy and paste,
no branching from another creator. All of my work
is only done by me and I emphasize that all my
ideas are my ideas come to life. My most broad
topic of my online content is baseball’s greatest
stories, where I show my audience something
they have never heard or seen before, but
remember through childhood nostalgia and
common interest. My content is something I have
full control over and I get to make into anything I
want it to be to expand my brand.
IDENTITY

3. PROFESSION
• Editors
• Producers
• Directors
BRAND ARCHETYPE - Creating and
bringing a vision to life. These resonates
with me the most because of the originality I
like to display in my content to make in
standout. I always have ideas floating in my
head and when I am able to write them
down, it branches to even more ideas. This
is something I would Iove to share with the
world.
Content Creator for Entertainment Industry
Potential Job Titles:
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Entertainment
Outreach Plan:
• Knowledge of social media platforms
• Direct message the job poster from Instant Brands
• Collaborate to meet rapid turnaround times, capture
trending moments, and receive feedback.
PROFILE
PICTURE
Katie Lepper
Sr. Recruiter at NXTThing PRO
Outreach Plan:
• Bachelor’s Degree
• Direct message the job poster from FireBoard
• Improve the quality of our communication while also
increasing the frequency of our content releases.
PROFILE
PICTURE
Ted Conrad
Founder at FireBoard Labs, LLC
Outreach Plan:
• Develop an exciting and creative content calendar
across all social media
• Direct message the job poster from TypoDuctions
• Hours: 9-5 pm ET
PROFILE
PICTURE
Michal A.
Let’s Talk Digital Marketing!

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Become fully monetized on YouTube
‣ 1 year
Mid Term: (2026)
• Establish my presence as a full time content creator
and influencer.
‣ 5-6 years
Long Term: (2032)
• Become a household name in sports entertainment.
‣ 15-20 years

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Video Editing Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Advertising Novice / Adept / Expert
Communication Novice / Adept / Expert
SOFT
HARD
Voiceover Communication Novice / Adept / Expert
Script Writing Novice / Adept / Expert
Creativity Novice / Adept / Expert
Subject Knowledge Novice / Adept / Expert

7. I help my audience learn by creating content.
Take my customer’s needs and expand it to
make their business grow!
PROMISE

8. CREDENTIALS
Education:
• Penn Foster Online High School, Penn
Foster
• Sportscasting Certificate, Full Sail University (2022)
Picture Relevant
to Your Industry
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9. COMPETITION
Martin Harbech
Industry Experience:
• ‘Top Voice’ in Technology & Innovation
Education:
• Master’s degree
Leadership Experience:
• Named 'Top Voice' in the UK by LinkedIn in 2020 and
global ‘Top Voice’ in 2021.
Skills and Proficiencies:
• N/A
Overall Online Presence:
• Low detailed profile.
• Superior, 40 out of 100
HEADSHOT HEADSHOT
Carson Makow
Industry Experience:
• YouTube Content Creator
Education:
• High School diploma
Leadership Experience:
• Host and graphic designer of weekly live show on
YouTube
Skills and Proficiencies:
• Video Editing
• Voiceover Commentary
• Graphic Design
Overall Online Presence:
• No LinkedIn profile
• Poor, 0 out of 100.

10. COMPETITION
Ryan Holmes
Noteworthy Experience:
• N/A
HEADSHOT
Industry Experience:
• Sports Business Journal
Education:
• Wilkes University
Skills and Proficiencies:
• Blogging
• Brand Marketing
• Editing
Overall Online Presence:
• Organized and detailed profile
• Superior, 85 out of 100
Carson Makow
Industry Experience:
• YouTube Content Creator
Education:
• High School diploma
Leadership Experience:
• Host and graphic designer of weekly live show on
YouTube
Skills and Proficiencies:
• Video Editing
• Voiceover Commentary
• Graphic Design
Overall Online Presence:
• No LinkedIn profile
• Poor, 0 out of 100.

11. BRAND POSITION
“YOUTUBER”
For sports fans, who want a generalized take on
the game, I provide my opinionated insight
because I want to share my knowledge of sports
with the world.

12. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: Sports
• Primary Tools: YouTube, Twitter, Discord, Instagram
• Website: Weebly.com

13. PROFESSIONAL DEVELOPMENT
Mentor
• Experienced branding creators with a big audience
Formal Education
• Sportscasting Certificate-
Full Sail University 2022
Technical Skills
• Video Editing, 2016
• Graphic Design, 2016
Soft Skills
• Creativity, 2022
• Advertising, 2022
• Sports Interest,
Lifetime

14. Carson Makow
You know sports? Well, what I do is give my analysis and opinion to create
conversation. In fact, I have my own YouTube channel deliciated to sports
opinion and sports history.

15. REFERENCES
Newcomb, T. (Invalid Date). Who Really Invented Baseball?.
Encyclopedia Britannica.
https://www.britannica.com/story/who-really-invented-
baseball