Cross Channel Fundraising Strategies

Cross-Channel Fundraising Strategies eTour, April 23, 2008 • Portland, OR Tanya Zumach, Metropolitan Group

What is it? ,[object Object],[object Object],online,

Agenda ,[object Object],[object Object],[object Object],[object Object]

Online more valuable Source: DonorCentrics

Value from least to most ,[object Object],[object Object],[object Object],[object Object]

Channel Migration ,[object Object],[object Object],[object Object],Source: DonorCentrics ,[object Object],[object Object],[object Object]

Other Thoughts/Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Donor Mashup ,[object Object],[object Object],[object Object],[object Object]

Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

Email direct mail Email segment 150% greater response

Obstacles & Challenges It’s my name! It’s my list!

Breaking Down Silos ,[object Object],[object Object],[object Object],[object Object],[object Object]

Data, Data, Data ,[object Object],[object Object],[object Object],[object Object]

Data, Data, Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

Message & Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maybe not… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cross Channel Fundraising Strategies

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Editor's Notes