This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.

1. Become a Social Superhero Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind) Week 3: Sock-it-to-em with Facebook

2. Become a Social Superhero Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind) Week 3: Sock-it-to-em with Facebook 1.2 1.3 1.1 1.4 Why Facebook? Simple Daily Checklist Anatomy of a Facebook Page Outreach & Engagement Facebook has robust messaging tools, and although it’s not completely customizable, there’s lots to work with. Strategies for building a community that involves people AND other pages. What’s the difference between FB for business & your personal account, & why do I need a Page? Get it all done in 30 minutes (or less!) a day. Become a Social Superhero: Week 3

3. Facebook is the #1 fastest growing social network. If your customers are there, you might want to be too! Great way to ENGAGE with your customers Robust messaging Searchable content Easy to update/use Why Do I Need A Facebook Page? We’re assuming you already know this…but just in case…

5. Has “Like”-ers

6. Controlled by page Admins that are NOT necessarily visible to the public (page can have a featured admin, but this is optional)

7. Can have multiple AdminsFAQ: What is our business page login? Answer: Business pages do not have a main login. You must log in under your personal profile AND be identified as Admin on the page you’re trying to use.

8. How is Facebook Different From… Simple Real World Comparisons of the Major Social Platforms Designer/Brand Your Showroom Your Storefront or Display In Front of or Below Your Showroom Your Booth At a Tradeshow Business Consultant Your Office Your Office Lobby An Off-Site Networking Event Retailer Your Sales Floor An Event in Front of Your Store Your Booth at a Consumer Event

9. The Anatomy of a Facebook Page As of May 5, 2011…remember, this platform evolves frequently! Page Name Profile Image Photo Strip Wall Navigation About Box Fan Count Favorites

10. The Anatomy of a Facebook Page Profile Image Primary Logo/Message Max size: 180 x 540 px Height will depend on: Message How much of your navigation you want to keep visible

11. The Anatomy of a Facebook Page Don’t Neglect Your Thumbnail Mouse over your Profile Picture and click on the “Change picture” link that appears in the top-right corner of the image. Click the “Edit thumbnail” link below the image in the “Profile picture” screen. Click and drag the image until it looks good to you. Click “Save” and you’re done! This: Not This:

12. The Anatomy of a Facebook Page The Photostrip Ideally, images in the Photostrip should: Not be dependent on the order in which they’re displayed Compliment the Profile Picture; Compliment each other (work as a set); Convey information about the brand; Be compositionally simple rather than busy.

13. The Anatomy of a Facebook Page Other Inspiration…

14. The Anatomy of a Facebook Page Custom Tabs – Robust Welcome Page (We recommend Free Fan Page tool from Wix.com OR Custom Tab tool from HyperArts)

15. The Anatomy of a Facebook Page Custom Tabs – Simple Welcome Page (We Recommend Free iFrame tool from Wildfire.com)

16. Make sure navigation is: Ordered by importance Clean (delete old/expired content) The Anatomy of a Facebook Page Navigation

18. Click “Featured”

19. Click “Edit featured likes”

20. The popup box will show you all your Page’s favorites

22. Outreach Connect With Other Pages Use FB As Page Like Other Pages WHY? Engage with partner organizations & brands Cross Promotion Opportunities Potentially gain the eyes of THEIR followers

23. Outreach Connect With People Who Want To Like You WHILE USING FACEBOOK AS YOURSELF: Use “share” link at bottom of left sidebar to spread the word to your friends & family (they may not be your exact target audience, but they may know someone else who is!)

24. Outreach Run a Sweepstakes or Engaging Promotion Wildfire offers a robust, easy, & inexpensive promotion service that can also cross promote to your newsletters, twitter, and website/blog!

25. Keeping Content Flowing “How The Heck Am I Supposed To Keep Coming Up With Content?” Initiate Conversations by posting a question or thought that might provoke comments Share links to new Blog Posts, or even old ones if they were good ones Share/promote links from other pages that your page “Likes” Share links to other really great blog posts/online links that your followers may find useful/valuable AND correspond with your own brand message Become a Social Superhero: Week 3

26. Cool Trick How To Tag Other Pages on Your Wall Click to read the full post! Become a Social Superhero: Week 3

27. Analyze Insights What are your followers responding to? Check your insights on a regular basis. Did something work well? Try something like that again! Become a Social Superhero: Week 3

29. Respond to all

32. Post a Poll/Question (followers are quick to engage with these!)

33. Schedule content "ahead" for weekends (or other “off” days) to continue generating buzz even when you’re not dealing with Facebook OUTREACH Become a Social Superhero: Week 3

34. It’s Okay… It’s really ok if you DON’T: Check Facebook Every Day Bonus, though, if you have Facebook email you when someone comments Have anything interesting to say/share Give yourself a break…something will come to you next time. You’re only human. So is everybody else on Facebook… that’s the point, so don’t beat yourself up over NOT being a superhero sometimes. Become a Social Superhero: Week 3

35. Remember Blogging is About Using Your Own Voice Use this as a guide to get started, then develop your own style! Become a Social Superhero: Week 3

36. Next Session… Flickr & YouTube Week 4: Flickr & YouTube-The Dynamic Audio & Video Media Duo Become a Social Superhero: Week 3

37. Portland, Maine 207-332-7418 hello@meshmarketing.biz http://www.meshmarketing.biz