Week 2 of our Social Superhero series walks you through the basics of getting organized & planning ahead with a content calendar, extending your blog's reach using Twitter, and things to consider when evaluating how much time you should be dedicating to your blogging efforts.

1. Become a Social Superhero Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind) Week 2: Blogging & Twitter…The One-Two Punch

2. Become a Social Superhero Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind) Week 2: Blogging & Twitter…The One-Two(-Three-Four) Punch 1.2 1.3 1.1 1.4 Get Organized Time Commitment? Plan ahead Extend Your Reach Get ahead of yourself by writing posts when YOU have time to create them, and scheduling them based on your calendar Extend your reach and blog traffic by leveraging your Twitter network Set up a Content calendar to keep yourself focused & on track How much time you dedicate is up to you. There are important points to consider… Become a Social Superhero: Week 2

3. Keeping Content Flowing “How The Heck Am I Supposed To Keep Coming Up With Content?” Keep A Notepad, and Jot Down Questions Customers Ask You Take Note of Industry Events, Key Dates, etc. Relevant To Your Customers Strategize When to announce new products & company events Stay Ahead Of Yourself: Build A Content Calendar Become a Social Superhero: Week 2

5. Product Launches

6. Sponsorships / Partnerships

7. Community Events

8. Seasonal Changes (Weather, agriculture, etc)

9. Anything Relevant to your “brand” that you know about ahead of timeBecome a Social Superhero: Week 2

10. Basic Content Calendar Setup This example assumes 1 post/week from Key dates. You can always add more lines! Become a Social Superhero: Week 2 Step 2: Fill In Key Post Ideas For Each Week

11. Stay Ahead Of The Game Step 3: Plan, Review, Revise Become a Social Superhero: Week 2

12. Keep It Lively 4 5 Monday Inspirational Topic Friday Conversation Starter (what are you doing w/xxx this weekend? Tuesday Pull From Content Calendar 2 3 1 Thursday Pull From Content Calendar Wednesday Fun/current event…. Become a Social Superhero: Week 2 Step 4: Start Writing!

14. Detailed

15. Single-Topic Series

16. Contributed by Guest Bloggers! Become a Social Superhero: Week 2

17. Plan Ahead Write when it makes the most sense for YOU Write when you are most creative, &/or can make time to do it, then use the scheduling option in your post creation dashboard to auto-publish based on your content schedule.

19. Bring New Readers

20. Start Discussions in another “room”

21. Improve your SEOBecome a Social Superhero: Week 2

24. Don’t overdo it. Be sure this is not the ONLY thing you’re Tweeting!Become a Social Superhero: Week 2

25. Be sure to let them know, by adding their Twitter Handle to your Tweet! Bring Others Into The Conversation Have You Mentioned Another Tweep in your Blog Post? Become a Social Superhero: Week 2

26. Check your analytics on a regular basis. Items that receive high click counts may be worth posting again! Analyze & Repeat Hot topics are worth reposting… Become a Social Superhero: Week 2

28. Every Blog Post potentially increases your visibility online

29. Every Blog Post is a chance to engage your customers or potential customers

30. Every Blog Post is a chance to further solidify your credibility in your given industry/field.What are these worth to you? Become a Social Superhero: Week 2

31. It’s Okay… It’s really ok if you DON’T: Keep up with your content schedule every single time When you miss a post because you are too busy…deep breath, reschedule if you can, and move on! Have perfect grammar or punctuation The rules have changed…folks are, for the most part, not looking to correct or criticize. Do your best, if you catch a mistake, go back & fix it. Everything you post can be corrected at any time. Have something good to write about We all have dry spells. Don’t beat yourself up over it. Tomorrow’s a new day! You’re only human. So is everybody else creating quality Blog Posts… that’s the point, so don’t beat yourself up over NOT being a superhero sometimes. Become a Social Superhero: Week 2

32. Remember Blogging is About Using Your Own Voice Use this as a guide to get started, then develop your own style! Become a Social Superhero: Week 2

33. Next Session… Facebook = Your Blog “Light” Week 3: Using Facebook to further extend reach and conversations with robust messaging and conversational tools Become a Social Superhero: Week 2

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