Corporate Communication MBA note Bharathiar University THE ROLE OF BUSINESS PRESENTATION PLANNING THE BUSINESS PRESENTATION DELIVERY METHOD

1. CORPORATE COMMUNICATION
SEMINAR PRESENTATION
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3. THE ROLE OF BUSINESS
PRESENTATION
 Almost everyone in business required to
give a presentation occasionally.
 discuss ideas incompletely and
inefficiently - wastes time and money,
training program fail, policies are not
implemented, sales are lost and profit fall.
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4. WRITTEN VERSUS ORAL PRESENTATION
 An oral presentation may either in conjunction
or in place of a written report.
 Oral and written communication are important
in organisation to achieve its objective.
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5. ADVANTAGES
OF ORAL COMMUNICATION
Oral presentation provide immediate
feedback.
It allow speaker control.
Oral presentations are simplify less work
for the audience.
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6. DISADVANTAGES
OF ORAL PRESENTATION
Oral presentation are impermanent.
-there is no permanent record in the oral presentation.
-Delivered much of information presentation has been
forgotten.
Cost - effective.
-visual ads presentation are more expensive than those
written in written reports.
e.g.: color slides of a graph or chart often costs more
than that of a black and white paper copy that has been
printed directly from the computer.
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7. PROCESS OF MAKING A BUSINESS
PRESENTATION
Planning
Organising
Developing Visual Ads
Practicing
Delivering
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8. PLANNING THE BUSINESS
PRESENTATION
 Sit down at your desk or computer and begin writing.
 Resist the temptation.
 analysing the audience,
 Planning the timing of the presentation.
 Selecting a delivery method.
 Decide what to include
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9. PURPOSE
 Most presentation seek either to report, explain ,
persuade or motivate.
 Reporting : update the audience on same project or
event.
 Explaining: Detailing how to carry out a procedure or
how to operate a new piece of employment.
 Persuading : convincing the listeners to purchase
something or how to operate a new piece of
equipment.
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10. AUDIENCE ANALYSIS
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11. AUDIENCE ANALYSIS
 Identifying demographic factors size, age and
organisational status of your audience.
 Level of knowledge about your topic and their
psychological needs.
 Factors from the overall content , tone, and types of
examples and expected questions and way you
address them.
 Larger audience require more formal presentation.
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12. TIMING OF THE PRESENTATION
PRESENTATION
Allow yourself
enough time to
prepare.
Consider the
needs of your
audience.
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13.  Timing the presentation to allow
adequate preparation and to avoid
rushed periods.
Cont.......
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14. DELIVERY METHOD
 Decide the method of delivery-memorize your
speech, read it or speak from notes.
1 MEMORIZING
 Memorized presentation do not adapt the
material to needs of the audience.
 Memorizing the first and last section, telling
quotation, or a humorous story leads to present
in a effective way.
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15. 1 MEMORIZING
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16. 2 READING
Maintain eye contact.
Highly complex and technical topics.
Not recommended to controversial topics(press
release , lots of information)
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17. 3 Speaking from notes
Common method for business presentation
speaking from prepared notes.
Format is not important.
Ensure logical order , flexibility.
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18. 3 Speaking from notes
Use large types and upper and
lowercase letters for outline notes.
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