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1 of 17
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
Powering Primetime TV Digital Casting Calls
● StarMaker runs major on-site activations at Live Audition sites
● Mobile talent audition partner
● Our community crowdsources the best talent via our leaderboards
● Winners earn personal auditions with Executive Producers
● Winners perform on stage with past winners of the TV programs
StarMaker is a turnkey music and influencer platform
Mobile Content Creation Powerful contentGlobal Music Rights Influencer Marketing / MCN
REACH
• 30 MILLION + Installs on iOS/Android
• 3 MILLION+ MAUs
• 13-24 year old millennials
ENGAGEMENT
• 500 MILLION recordings by StarMaker users
• 5B+ total minutes of fan engagement
• 23+ MINUTES spent per average user session
The #1 Music Talent Platform
Featured Artist Promotions with Major Record Labels
StarMaker Original Content
Taylor Swift Talent Search contest and Free Taylor
songs sponsored by Diet Coke
“Music Video Selfie” Audition
with Taylor Swift
User entries
Coca-Cola Concept 1:
WildestDreams
#GetATaste of Pop Stardom via Diet Coke Talent Contest by Starmaker
Coca-Cola Concept 2:
Universal Pictures "Jem" Fan Video
StarMaker powers the Official Fan Video of next big Coke song
OfficialFan Video - Cash Cash
● Official Fan Video Delights Diet Coke and Taylor Swift Fans
● Return the love to Coke fans by surprising dozens of them with the
Official Fan Compilation broadcast socially and in unexpected places
Similar to "Retweets of Love" OOH campaign
Becky G Fan Video
Influencer Promotional Support
Dana Richards
Cammie LesterAlex Hobbs Andrew Garcia
Tessa Violet + Rusty ClantonKina Grannis
Coca-Cola Concept 3:
talent covers + promos for Universal Pictures “Jem and the Holograms”
Coca-Cola Concept 4:
Cover Girl
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
C O N T A C T
520 Hampshire St
San Francisco, 94110 CA
melissa.bowden@starmakerinteractive.com /
jeff.daniel@starmakerinteractive.com
YouTube.com/StarMakerNetwork
StarMakerStudios.com
50 MILLION IMPRESSIONS
on Becky G promo material and in-app advertising.
530,000 FAN RECORDINGS
created as part of the Becky G promotion.
235,000 CLICKS ON BUY LINKS
pushing fans to purchase on iTunes and Google Play.
Kemosabe Records and RCA used StarMaker to engage
fans and promote Becky G’s hit single, Shower.
APPENDIX
1
APPENDIX
2
CO-BRANDEDCALL-TO-ACTION
VIDEO WITH TOP TALENT
FAN COMPILATION VIDEO
Becky G Contest
Universal Films and media agency Ignite tapped
StarMaker to engage fans and promote Pitch Perfect.
40 MILLION FAN IMPRESSIONS
on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGS
produced in-app.
Universal Pictures tapped StarMaker to engage fans and
promote Pitch Perfect.
40 MILLION FAN IMPRESSIONS
on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGS
produced in-app.
APPENDIX
3
APPENDIX
4
WINNER MUSIC VIDEO W/ CASH CASH OFFICIAL FAN VIDEO COMPILATION
Cash Cash Official Fan Video Contest
Featured Artist Promotion with Clean Bandit
● Leah saw contest in The Voice On Stage app
● Auditioned via app
● Won a trip trip to perform on stage at sound
check party with Clean Bandit
https://youtu.be/k2h7l5cGYhY
APPENDIX
5

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Starmaker_UM_NY

  • 1. Music Talent PlatformM U S I C T A L E N T P L A T F O R M
  • 2. Powering Primetime TV Digital Casting Calls ● StarMaker runs major on-site activations at Live Audition sites ● Mobile talent audition partner ● Our community crowdsources the best talent via our leaderboards ● Winners earn personal auditions with Executive Producers ● Winners perform on stage with past winners of the TV programs
  • 3. StarMaker is a turnkey music and influencer platform Mobile Content Creation Powerful contentGlobal Music Rights Influencer Marketing / MCN
  • 4. REACH • 30 MILLION + Installs on iOS/Android • 3 MILLION+ MAUs • 13-24 year old millennials ENGAGEMENT • 500 MILLION recordings by StarMaker users • 5B+ total minutes of fan engagement • 23+ MINUTES spent per average user session The #1 Music Talent Platform
  • 5. Featured Artist Promotions with Major Record Labels
  • 7. Taylor Swift Talent Search contest and Free Taylor songs sponsored by Diet Coke “Music Video Selfie” Audition with Taylor Swift User entries Coca-Cola Concept 1: WildestDreams #GetATaste of Pop Stardom via Diet Coke Talent Contest by Starmaker
  • 8. Coca-Cola Concept 2: Universal Pictures "Jem" Fan Video StarMaker powers the Official Fan Video of next big Coke song OfficialFan Video - Cash Cash ● Official Fan Video Delights Diet Coke and Taylor Swift Fans ● Return the love to Coke fans by surprising dozens of them with the Official Fan Compilation broadcast socially and in unexpected places Similar to "Retweets of Love" OOH campaign Becky G Fan Video
  • 9. Influencer Promotional Support Dana Richards Cammie LesterAlex Hobbs Andrew Garcia Tessa Violet + Rusty ClantonKina Grannis Coca-Cola Concept 3: talent covers + promos for Universal Pictures “Jem and the Holograms”
  • 12. Music Talent PlatformM U S I C T A L E N T P L A T F O R M C O N T A C T 520 Hampshire St San Francisco, 94110 CA melissa.bowden@starmakerinteractive.com / jeff.daniel@starmakerinteractive.com YouTube.com/StarMakerNetwork StarMakerStudios.com
  • 13. 50 MILLION IMPRESSIONS on Becky G promo material and in-app advertising. 530,000 FAN RECORDINGS created as part of the Becky G promotion. 235,000 CLICKS ON BUY LINKS pushing fans to purchase on iTunes and Google Play. Kemosabe Records and RCA used StarMaker to engage fans and promote Becky G’s hit single, Shower. APPENDIX 1
  • 14. APPENDIX 2 CO-BRANDEDCALL-TO-ACTION VIDEO WITH TOP TALENT FAN COMPILATION VIDEO Becky G Contest
  • 15. Universal Films and media agency Ignite tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding. 300,000 VIEWS OF TRAILER VIDEO 780,000 UGC RECORDINGS produced in-app. Universal Pictures tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding. 300,000 VIEWS OF TRAILER VIDEO 780,000 UGC RECORDINGS produced in-app. APPENDIX 3
  • 16. APPENDIX 4 WINNER MUSIC VIDEO W/ CASH CASH OFFICIAL FAN VIDEO COMPILATION Cash Cash Official Fan Video Contest
  • 17. Featured Artist Promotion with Clean Bandit ● Leah saw contest in The Voice On Stage app ● Auditioned via app ● Won a trip trip to perform on stage at sound check party with Clean Bandit https://youtu.be/k2h7l5cGYhY APPENDIX 5