In this presentation, Melinda Brody reviews the basics for video mystery shopping for the new home industry. Learn the steps for becoming a successful video mystery shopper including dress code, story basics and creating the perfect story. Visit www.melindabrody.com for more information about video mystery shops or to join our team as a mystery shopper for the New Home Builder Industry.

2. Successful companies take good care of their employees (independent contractors), who take good care of their customers!

3. All SR’s must sign releases agreeing to be shopped as well as audio/video taped. Purpose of a Shop = Training Tool

4. Shopper’s Goal is to become the perfect customer for that community. Do not give them a reason not to close!

8. Creating The Perfect Story

13. Discovery Questions Who will be occupying the home? (spouse, kids, pets, in-laws)

14. Discovery Questions What size/style are you looking for? (formal, split, ranch, 2-story)

15. Discovery Questions When do you plan to move in? (home on market, renting)

16. Discovery Questions Where are you employed? (occupation)

17. Discovery Questions Why are you moving? (job transfer, marriage, divorce, downsizing)

18. Discovery Questions $$ Price Range (Our homes go from $250-400,000. What amount have you budgeted for your new home?)

23. Thanks for all of your efforts. You were born to shop!

24. For more information about becoming a mystery shopper or to join our team, visit us at www.melindabrody.com