Gavin Strange, founder of JamFactory and senior designer at Aardman Animations, gives a whistle stop behind the scenes tour of the making of the new film 'Pirates'.

5. WE ARE ALL
STORY TELLERS
AND
TOOL MAKERS

6. TECHNOLOGY HAS
DEMOCRATIZED
CREATION

7. BUT

8. CHOOSE THE RIGHT
TOOL FOR THE JOB

15. CRAFT

16. 55,000
STORYBOARD IMAGES

17. 220,000
INDIVIDUAL PROPS

23. 5,000
HOURS
DEVELOPMENT TIME FOR WATER

24. ONE
YEAR
TO DEVELOP THE PC’S BEARD

26. 1364
MOUTHS
FOR THE PIRATE CAPTAIN

29. 4
SECONDS
AVERAGE TIME ANIMATED PER WEEK

32. TECHNOLOGY
CAN ENHANCE
STORYTELLING

33. NEW FORMATS
NEW AUDIENCES

35. TELL YOUR
STORIES
BUILD YOUR
TOOLS